Measuring the information age business

There are seven important characteristics of information age businesses which differ in a major way from traditional industrial age businesses. We should expect that managing this new type

of business will require different management information, knowledge and skills. But what metrics precisely should an information age business manager watch and how should they be used? Two such

metrics, structural effectiveness and knowledge productivity are proposed and discussed. In the information age business, effectiveness, a balance between doing things right (effciency) and doing the right things, is

needed, The structural effectiveness metrirs called .complexity dynamicism and intergration reduce to quanitifiable terns the degree to which the structure of the business's work processes encourage or inhibit effective business operations. Knowleage must be treated as an independent driver of the information age business, in addition to the labor, capital and raw materials which drove industrial age businesses. Managers (and owners) must have a way of measuring how well the knowladge assets of a business are being utilized. The knowledge productivity metric measure this utilization in a way analogous to how managements nurturing of capital assets is measured (i.e. return on capital).     

Auditing Human Resource Management in the Global Environment

The globalization of business is making it increasingly important to understand how multinational enterprises (MNEs) can operate more effectively. Human resource management can be a critical determinant of corporate effectiveness, particularly as it plays out in the global arena. This article discusses how MNEs enhance their ability to utilize human resources and internal labour markets for competitive advantage through audits of the international human resource management (IHRM) function. A multidimensional auditing framework is developed and applied to the strategic aspects of IHRM in MNEs and international joint ventures.     

The Impact of Program Environment on Recall of Humorous Television Commercials

This study investigated the possible effect of television program types on the recall performance of humorous television commercials. An experimental design was developed to test the relative performance of the same humorous and non-humorous ads in three different contextual environments—situation comedy, action/adventure, and documentary. The findings indicate that the recall performance of commercials and of the product or service promoted are both affected by the program environment within which the ads appear.     

Effectiveness and Efficiency in Privatization Advertising

The privatization of a number of British nationalized industries during the 1980s involved the use of substantial marketing and, in particular, advertising expenditure. When the same or similar activities are repeated, some experience or learning curve effect can be expected, such that the relative efficiency of performing that activity rises. From an examination of the objectives for and the process of privatization, a learning curve effect might be expected that would result in a progressive lowering of privatization marketing and advertising costs.

The data on privatization from 1981 to 1989 shows the expected learning curve effect for total marketing cost, the total cost reducing over subsequent privatizations. However, the relative cost of advertising first rose and then failed to fall, even when the objectives for privatization changed from widening share ownership to deepening it. The expected learning curve is not then observable, leading to the conclusion that inefficiency existed in the advertising of privatizations, particularly in the late 1980s, and that considerable sums could have been saved if a different strategy had been followed.     

“五星酒店如雨后春笋 有压力更有动力”——访重庆洲际酒店总经理范纳伦先生

重庆洲际酒店总经理:Franck Naulleau,法国人,中文名:范纳伦。出生于1966年。他拥有超过20年的酒店管理经验,足迹遍及亚洲、非洲、欧洲、美洲和中东,丰富的阅历让他在工作中拥有独到的见解和创造力。2008年9月,范纳伦先生来到中国重庆,任重庆洲际酒店总经理。他有广泛的爱好,特别在运动方面。在闲暇时间,他喜欢参加网球、高尔夫、足球等运动,并都是高手。此外,他还喜欢研究国际文学和电影。范纳伦先生更是热心慈善的爱心人士。在他去过的诸多国家,都留下了他乐善好施的义举。范纳伦先生相信,爱心没有国界,每个人的一点慈善之举,都终能汇成强大的力量,将幸福和快乐带给需要帮助的人。     

A simple microeconomic foundation for a Tobit model of consumer demand

A simple microeconomic foundation is provided for a Tobit model of consumer demand subject to corner solutions.     

Union absorptions in times of restructuring: the importance of attitude towards merger in predicting post‐merger attachment levels

Unions frequently restructure through merger, most often in the form of absorptions involving one bigger union absorbing a smaller one. However, the individual‐level effects of merger resulting in big amorphous organisations remain unclear. In this article, we highlight the role of the individual member in union absorptions, and investigate the relative importance of being a member of a large absorbing union or a small absorbed union, as well as the attitude of members towards merger in predicting post‐merger member attachment. The results from longitudinal data before and after absorption showed that members' attitude towards merger significantly predicted the members' attachment levels after absorption—this was, however, not the case for union commitment. We also uncovered a significant interaction indicating that the effect of members' attitude towards merger was more strongly related to perceptions of union support and instrumentality among members of the absorbed union.     

Instant‐count sampling: A technique for estimating recreation use in municipal settings

Instant‐count sampling was tested on four municipal recreation areas in Athens, Georgia. Users were counted instantaneously on the areas at randomly selected times. From these counts, estimates of use and standard errors were achieved with a minimum of sampling time required. Errors ranged from 10.2 to 37.8 percent of estimated use and did not exceed 23.6 percent for total use.     

Retail ‘Quality Assurance’ Labels as a Strategic Marketing Communication Mechanism for Fresh Meat

Approximately 40 quality assurance labels are in operation throughout the UK, namely for meat, salmon, milk, cereals, eggs, fruit and vegetables. Fresh meat quality labels are the most prevalent, thus requiring consumers to recognize and learn not only about the many nationally organized quality labels, but also the in-house retail labels. This paper identifies the meat purchasing behaviour of consumers and their perceptions, attitudes and knowledge towards the main quality assurance labels. Results indicate consumers' purchase preferences to be more influenced by quality labels co-ordinated by producer-led organizations, and that recognition and knowledge of retail labels are low in comparison. This raises questions regarding the relevance and communication strategies of in-house retail ‘quality assurances’ to consumers.