Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand

Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper uses the Zipf's law (or Principle of Least Effort) to analyze the perceived luxuriousness of brand names. One of the most robust laws in linguistics, Zipf's law describes the inverse relationship between a word's length and its frequency i.e., the more frequently a word is used in language, the shorter it tends to be. Zipf's law has been applied to many fields of science and in this paper, we provide evidence for the idea that because polysyllabic words (and brand names) are rare in everyday conversation, they are considered as more complex, distant, and abstract and that the use of longer brand names can enhance the perception of how luxurious a brand is (compared with shorter brand names, which are considered to be close, frequent, and concrete to consumers). Our results suggest that shorter names (mono‐syllabic) are better suited to basic brands whereas longer names (tri‐syllabic or more) are more appropriate for luxury brands.     

Understanding preferences for motion pictures

Of interest in the consumer behavior field are the drivers of experiential and aesthetic consumption. This paper considers these questions in the context of the motion picture industry. Most motion picture industry studies use secondary data to elucidate a relationship between movie attributes (genre, star power, critical reviews, distribution strategy, etc.) and box-office revenues. The study gathers primary data from 225 survey respondents in New Zealand to further understand the factors influencing the purchase decision-making process of movie-going consumers. The study uses a factor-analytic approach to map the different genres in attribute space, and to understand the drivers of choice. Overall, the results show genre, movies based on true stories, critical reviews, word-of-mouth, country of origin, pricing strategy as well as star and director power significantly impact consumers' movie choices.     

Taper Tantrum and Emerging Equity Market Slumps

In the post-global financial crisis period, the central banks of the advanced economies pursued unconventional monetary policies, such as the United States (U.S.) Federal Reserve’s quantitative easing (QE). Those policies and their unwinding may significantly affect cross-border capital flows and thus destabilize the financial systems of emerging markets. For example, emerging markets experienced substantial financial instability during the taper tantrum triggered by U.S. Federal Reserve Chairman Ben Bernanke’s May 2013 announcement of the potential unwinding of QE. In this article, we examine the spillovers from the taper tantrum on emerging markets more rigorously by using econometric analysis to empirically assess the effect on equity markets in emerging markets. Our central finding that virtually all emerging-market equity markets were affected by the taper tantrum highlights the need for emerging-market authorities to remain vigilant about the effects of advanced-economy monetary policies on their financial stability.     

Talent management in English universities during the coronavirus pandemic

This article reports a longitudinal study exploring talent management, through narratives provided by a group of managers of doctoral programmes in eight UK universities during the 2020 coronavirus outbreak. These managers were also academics, researchers and doctoral supervisors and their perspectives were gathered before and during “lockdown,” and then into the subsequent confused period of semi-lockdown / second lockdown, as cases of Coronavirus increased again in late 2020. Changing socio-economic circumstances, together with the added pressures of family responsibilities, impacted on participants' perceptions of changing roles and relationships during the pandemic. Over 12 months, six semi-structured online interviews (each lasting between 50 and 120 minutes) were conducted, using available platforms, with intervening emails. The narratives showed both formal and informal “talent management methods” and emphasized the need to use both to attract and retain international students.     

Cultural change and industrial heritage tourism: material heritage of the industries of food and beverage in Catalonia (Spain)

Tourism is recognised as an agent of social and cultural change and has been identified as a force for both cultural enrichment and rejuvenation of territories. This article analyses the historical evolution and the opportunities that a type of the industrial heritage, the old industry of food and beverage, presents as tourist resource, both its products and processes and its architectural structure. There are numerous examples in all developed countries; however, in this work is analysed the case of Catalonia (Spain), where museums and interpretation centres have been created in abandoned factories, and these old factories have increasingly become a new attraction for those tourists interested to know more about the industrial past. This new tourism has an important geographic content since it recovers the cultural, social and economic values of the old industrial landscapes. This article's first goal is to review the historical evolution of the industry of food and beverage in Catalonia in the last centuries, creating a material heritage that in this new millennium, in which rapid changes and transformations are taking place, has been converted into tourist products. Second, to analyse the feasibility of this tourism with these attributes: potential, stakeholders, adaptive reuse, economics, authenticity and perceptions.     

The Role of Gender in Further Training for Spanish Workers: Are Employers Making a Difference?

This paper investigates whether gender differentials in three categories of nonformal educational training that exist among Spanish employees – firm-financed training, public-financed training, and self-financed training – using the Survey on Adult Population Involvement in Learning Activities (AES), conducted in 2011. Although this study finds no gender gap in the probability of overall training participation, there is a negative gap in firm-financed training for women. Since this study does not detect differential preferences for training between Spanish women and men employees, gender discrimination in access to firm-financed training is at the root of this gender gap. While this discrimination does not extend to training returns among employees who take part in firm-financed courses, taking part in such training increases the probability of obtaining a salary increase or promotion, and it is discrimination in the access to firm-financed training that leaves Spanish women employees at a disadvantage.     

Do more reputable financial institutions reduce earnings management by IPO issuers?

This study investigates whether financial intermediaries (FIs) participating in the IPO process play a significant role in restraining earnings management (EM). Specifically, we examine whether EM around IPOs is negatively related to investment banks (IBs) and venture capital (VC) investor reputations. In general, we do not find evidence that VCs as a group significantly restrain EM by IPO issuers. However, we uncover strong evidence that more reputable VCs and IBs are associated with significantly less EM, which is consistent with them implicitly certifying the quality of issuer financial reports. Moreover, a stronger reduction in EM is found when more reputable IBs are matched with more reputable VCs, which indicates that VC and IB reputation are complements rather than substitutes. These conclusions are invariant to adjustments for potential endogeneity of underwriter reputation and VC-backing or reputation.     

Linking employee attitudes and behaviors with business performance: A comparative analysis of hotels in Mexico and China

Organizations have been studied extensively through the lenses of employee attitudes and behaviors, yet links with organizational performance have not often been considered. This research uses established measures of commitment, job satisfaction and organizational citizenship behavior (OCB) to analyze data obtained from workers in a multinational hotel chain operating in Mexico and China. Mexico and China are selected due to their importance as emerging global markets. Quantitative analysis shows significantly different levels of commitment, job satisfaction and OCB in line with low and high performance in these national hotel groups. The research finds that commitment, job satisfaction and OCB are associated significantly with financial performance, but not with guest satisfaction.     

European Climate Policy Effectiveness: Convergence Analysis for per Capita CO2 Emissions

International Advances in Economic Research -     

Wildlife tourism in Latin America: taxonomy and conservation status

Abstract

We provide an initial insight into the extent, occurrence and characteristics of wildlife tourism involving close interactions with free-ranging, non-domesticated, animals outside of formal captive environments across Latin America. Using information provided online via TripAdvisor, we found this type of tourism was occurring across the region (advertised on 249 wildlife tourist attraction webpages across 21 countries) and involved a diverse range of wild animals (73 species, including 19 currently considered as threatened by the IUCN). Opportunities for direct contact with wild animals were particularly prevalent (54% of all surveyed webpages). Despite the potential economic benefits, studies have indicated that these types of ecotourism are potentially having net negative impacts on wildlife conservation and welfare. Mammals classified as Least Concern featured most commonly in tourist photos, but our analyses suggest that mammals and species classified as Vulnerable on the IUCN Red List were most likely to occur in these types of wildlife tourist attractions (WTAs). Amphibians and species classified on the IUCN Red List as Data Deficient or Critically Endangered were least likely. Given the growing nature of the wildlife tourism sector, we provide recommendations to help effectively balance and manage wider wildlife protection goals and growing tourist interest in wildlife.