The role of marketing in the introduction of technologically new products: the case of the electric car

The energy and environmental crises are important problems facing the United States today. With less than 6% of the world's population, the U.S. accounts for 47% of the world's automobiles and nearly 35% of the total energy demand. Automobiles consume nearly 14.5% of the total energy demand and are the major source of air pollution. Whiel there are many potential solutions for the energy and environmental crises, this paper specifically focuses on how the electric car can be a partial answer to the complex problem of personal transportation. The paper specifically discusses the role of marketing in bridging the gap between technology and the consumer. On the basis of an extensive exploratory study, the authors contend that there is sufficient interest among consumers for an economical, pollution-free, electric car. Understanding the consumer's need and developing a product that is feasible, considering existing technology, is the role that marketing must play.     

Ekistics,ecumenopolis and the wilderness

In this paper, threats to the world's wilderness areas are reviewed. The author argues for a global approach to this encroachment, so that countries struggling against adverse social and economic conditions are not forced to pay the price of mistakes made due to genuine ignorance or the greed of the more advanced nations. A classification of wilderness areas is given, and the threats facing them are outlined. The author then moves on to explain how ekistics, the science of human settlments, can be applied to the problem. In this way, he suggests, man's need to develop and the environment's need for protection can be united. The paper concludes with a plea for a multi-disciplinary approach and, more important, a general awareness that all environmental issues are related.     

Are Business Incubators Really Creating New Jobs by Creating New Businesses and New Products

This article examines the use of business incubators to enhance industrial innovation and new venture formation. Currently, the number of business incubators is rapidly growing. Yet, we have little solid evidence that such centers actually stimulate the growth and success of either innovations or new ventures. Gerald Udell examines incubators' resources and services in an effort to assess their potential impact. He conducted a survey of two hundred incubators and linked the results to a partial review of the literature to aid in the assessment of business incubators.     

The coupon-induced tax clientele effect in bond prices

A pricing model for default-free bonds under differentia! taxation of coupon income and capital gains is presented which explicitly considers coupon-induced tax clienteles. Subsequent analysis provides indirect evidence in support of the existence of the coupon-induced tax clientele effect, while direct evidence is provided by analyzing differences in marginal tax rates estimated across different coupon levels for sets of US Treasury bonds with the same maturity date. The results are also generally consistent with the traditional notion that marginal tax rates are inversely related to coupon levels.     

Modelling Deforestation and Land‐Use Change: Sparse Data Environments

Land‐use change in developing countries is of great interest to policy‐makers and researchers with diverse interests. Concerns about consequences of deforestation for global climate change and biodiversity have received the most publicity, but loss of wetlands, declining land productivity and watershed management are also problems facing developing countries. Analyses of these problems are especially constrained by lack of data. This article reviews modelling approaches for data‐constrained environments that involve discrete choice methods including neural nets and dynamic programming, and research results that link individual household survey data with satellite images using geographic positioning systems.     

Accounting research in banking–A review

<正>1.Why carry out accounting research in the banking industry?1.1.Why focus on the banking industry?The banking industry is critically important to national an...     

Global Software Piracy: Searching for Further Explanations

This paper identifies that Information and Communication Technology (ICT) has a negative effect on software piracy rates in addition to consolidating prior research that economic development and the cultural dimension of individualism also negatively affect piracy rates. Using data for 59 countries from 2000 to 2005, the findings show that economic well-being, individualism and technology development as measured by ICT expenditures explain between 70% and 82% of the variation in software piracy rates during this period. The research results provide important implications for policy makers and business practitioners to help reduce software piracy.