Rhetoric and Employment Relations

The term 'rhetoric' is widely utilized within writings on employment relations, typically to signify emptiness, manipulation or as a contrast with reality. This paper critiques such usage and argues for employment relations to engage with the discipline of rhetoric. In outlining the parameters of rhetorical analysis in relation to the indeterminacy of the employment relationship and significance of persuasion, it describes how rhetorical studies have featured within the field of industrial relations. The paper ends with a consideration of the social constructionist implications of focusing on discourse and on how rhetorical studies could be further developed.     

The Ethical Dilemma of Research and Development Openness Versus Secrecy

In previous research, we have argued that private companies should be more open with their scientific research findings. However, our research assumed, somewhat naively perhaps, that public institutions were quite open. Recent findings have suggested otherwise, and in this paper we explore the dilemma faced by industry, universities, and society in attempting to balance the needs of openness (to rapidly advance the body of knowledge), with secrecy (to protect the economic returns to a new innovation). G. Steven McMillan is an Associate Professor of Management at Penn State Abington. His research focuses on the management of technology, particularly how technological competence translates into economic performance. His PhD is from Temple University. Ronald F. Duska, PhD, holds the Charles Lamont Post Chair of Ethics and the Professions at The American College since 1996, and is the director of the American College Center for Ethics in Financial Services. He is the author, co-author, or editor of numerous books. His most recent books The Ethics of Accounting and Ethics for the Financial Services Professional were published in 2003. He has authored numerous articles on philosophy and business ethics and has lectured and/or taught business ethics as an adjunct at numerous universities, including The Wharton School and The Darden School. He offers workshops in ethics and serves as a consultant and expert witness on matters pertaining to ethics in financial services. Robert D. Hamilton, a PhD from the Kellogg School at Northwestern University, is Professor in the General and Strategic Management Department at Temple University, in Philadelphia. His research focuses on the management of technology as well as strategy implementation issues. Debra L. Casey, JD, MS is an Assistant Professor of Management at Penn State Abington. Her research focuses on conflict management, and in particular, the role of employee voice. She is a Law Review graduate of William and Mary, and a doctoral candidate in labor and industrial relations at Rutgers University.     

Evaluating offshore and domestic production in the apparel industry: The small firm’s perspective

This paper extends the existing literature on the potential advantages and drawbacks of domestic and offshore manufacturing strategies to a small firm perspective. The advantages of offshore production to the large corporation have received much attention in recent years, particularly with regards to the apparel industry. The key advantages of offshore production are obvious for the large firm: cost reductions and increased productivity through labour market differentials. Little is known however about the viability and attractiveness of this strategy for the small apparel firm. The high number of small apparel firms who continue to produce in their domestic market, despite labour market differentials, suggests that the cost advantages of producing offshore may not be as critical for the competitive advantage of many of these small firms. Four case studies of small New Zealand apparel firms are used to substantiate and expand on themes developed from the literature.     

Multinational Enterprise Decision Principles for Dealing With Cross Cultural Ethical Conflicts

Cross cultural ethical conflicts are a major challenge for managers of multinational corporations (MNEs) when an MNE's business practices and a host country's practices differ. We develop a set of decision principles to help MNE managers deal with these conflicts and illustrate with examples of ethical conflicts faced by MNEs doing business in contemporary Russia (DeGeorge, 1994). We discuss the generalizability of the principles by comparing them to the Donaldson (1989) and Buller and Kohls (1997) decision models. Finally we discuss changes in the cross cultural ethical problems facing MNE managers and offer suggestions for future corporate and academic work on these problems.     

Teaching ethics to marketing and logistics majors: A transformative learning experiment

Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness majors. Students' knowledge of basic ethical principles and their ability to assess the application of these principles to ethical dilemmas were tested with a new assessment instrument. The major findings suggest (a) transformative learning ethic exercises have pedagogical potential and (b) dissimilar ethical predispositions between marketing and logistics majors versus nonbusiness majors confirms the need for customizing ethics pedagogy by college major.     

Export performance of small firms from small countries: The case of New Zealand

Drawing on traditional models of multinational expansion and organisational learning, Brouthers et al. (J Int Mark 17:21–38, 2009) prescribe that in some circumstances, small firms exporting from small countries should concentrate their exports into a single overseas market. These particular circumstances pertain to small Greek and Caribbean exporters in mature low-technology industries. This research extends this 2009 study to the same size group of small firms in another small country, New Zealand. Model estimation involved multiple regression methods on survey data from 249 small New Zealand exporters. Contrasting with Brouthers et al.’s advice, this study finds that small New Zealand exporters should not concentrate their exports into one or a few overseas markets. Success for these small firms stemmed from higher rates of R&D expenditure and multi-market exporting through company-owned channels in distant markets. These differences reflect the different environments and sample characteristics between the two studies. The paper contextualises further the evidence base on the strategies that small firm owner-managers should pursue and policy makers should promote.     

A comprehensive examination of internet banking user behaviour: evidence from customers yet to adopt,currently using and stopped using

Abstract

Despite the surge in interest in research on customers’ adoption of internet banking (IB), how discontinued users can be brought back to IB has not received much attention. To respond to this question and to provide a comprehensive understanding of IB customer behaviour, we develop a conceptual model grounded on the extended technology acceptance model, and empirically validate it using a sample of 614 IB customers (including those yet to adopt, current users and discontinued users) from China. Perceived value is the most important driver for explaining all categories of customers’ IB-related behaviours. Banks that implement measures that aim to increase the perceived usefulness of IB and enhance the value of IB are likely to be rewarded with increasing IB adoption amongst its customer base.     

Consumer and managerial goals in assortment choice and design

In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research.     

Reduced‐fat foods: the shopper’s viewpoint

The inclusion of reduced‐fat foods in the daily diet affords consumers the potential to reduce overall dietary fat. Nevertheless, despite an increased range of these food products throughout the market, there has remained a lack of widespread consumer acceptance. The aim of the study was therefore to understand why consumers choose or reject reduced‐fat foods. Ninety consumers were interviewed by means of a qualitative approach within food retail outlets in the United Kingdom. Thematic content analysis indicated that uptake or rejection of these products is influenced by health concerns, ‘goodness of fit’ with individual dietary health strategies, the preferences of different household members, perceived sensory properties and scepticism towards these products. The results imply a need to explore and innovate ‘natural’ fat substitutes and to improve the sensory quality of reduced‐fat products. Further research is required to determine how these foods are used within the household and incorporated within the overall diet. Policy must seek to restore consumer trust in reduced‐fat food products and the food supply generally.