Eye-Tracking im Einzelhandel - Ein Leitfaden für die Blickaufzeichnung

Die Frage, welche Artikel wo im Regal platziert werden sollten, l?sst sich nicht allein mit Abverkaufsdaten beantworten. Vielmehr gilt es zu untersuchen, wie sich Kunden vor dem Regal verhalten und wie sie die Warenplatzierungen wahrnehmen. Ein Instrument dafür ist das Eye-Tracking. Die Blickaufzeichnung erlaubt es, das Such- und Orientierungsverhalten am Regal mit den Augen der Kunden zu sehen. Um aussagekr?ftige Ergebnisse aus einer Eye-Tracking-Studie zu erhalten, sind bestimmte Anforderungen zu erfüllen. Ein Leitfaden.     

Pricing and risk of swing contracts in natural gas markets

Review of Derivatives Research - Motivated by the growing importance of swing contracts in natural gas markets, this article extends the literature on commodity price modelling as well as valuation...     

The relative impact of actual and potential rivalry on firm profitability in the pharmaceutical industry

This paper estimates the effects of actual and potential rivalry on profitability of firms in the U.S. pharmaceutical industry during the 20‐year period 1963–82. The results show that during the 1960s actual rivalry among the sampled firms did not materially affect firm profitability, but that during the 1970s competition among incumbents had an increasingly adverse effect on their profitability. The results also show that potential competition significantly reduced drug firms’ profitability during the entire 20‐year period. Copyright © 1999 John Wiley & Sons, Ltd.     

Organizational complexity and participatory innovation: participatory budgeting in local government

ABSTRACT

In this study, we examined the relationship between organizational complexity and the adoption of participatory innovation in German municipal government. We proposed that organizations with more complex organizational structures are more likely to adopt participatory innovation. We investigated municipalities (N = 394) of the German state of North Rhine-Westphalia and used participatory budgeting as an indicator for innovation. Our results indicate that organizational complexity expressed by functional differentiation has a positive relationship with the occurrence of participatory innovation. The results inform a debate about the value trade-offs that are inherent to the structural design of public organizations.     

Customer Touchpoints im stationären Einzelhandel — Potenzial von Pervasive Computing

Je mehr individuelle Leistungen die Kunden verlangen, desto mehr Informationen ben?tigen die Anbieter. W?hrend die H?ndler im Distanzgesch?ft über personalisierte Daten ihrer Kunden und vor allem im Online-Shop über Bewegungsdaten verfügen, hat der station?re Einzelhandel noch erhebliche Datenlücken. Diese Lücken kann man mit einer Pervasive-Computing-Umgebung schlie?en. Neue Customer Touchpoints liefern Informationen darüber, wer bei ihm einkauft und wie der Einkauf durchgeführt wird.     

How Likely are Employers to Rehire Older Workers After Mandatory Retirement? A Vignette Study Among Managers

With a vignette experiment among Dutch managers we examine employers’ considerations in the decision to rehire employees after mandatory retirement. We specifically focus on the effects of the employee’s downward wage flexibility (i.e., the willingness to accept a lower wage) and contract flexibility (i.e., preference for a contract which allows flexible hours or employment). The results show that employers are strongly affected by employees who offer to work for a significantly lower wage, but not by the employees’ preference for a particular labor contract. Employers are overall quite disinclined to rehire employees after mandatory retirement, although large differences exist between employees. Part of these differences can be explained by employers having higher retirement age norms (i.e., the maximum age at which employers consider employees suited for work in their organization).     

Fiscal Decentralization and Government Size: An International Test for Leviathan Accounting for Unmeasured Economic Activity

Tests for the presence of Leviathan, evidenced by a positive relationship between the size of government measured as a percentage of GDP, and the degree of fiscal centralization, have provided mixed results. We derive alternative measures of the size of government taking into account household and informal market activity. Traditional Leviathan models are then re-estimated for an international sample of forty-five countries. Controlling for income, population, intergovernmental grants, and urbanization we test whether fiscal centralization is responsible for the relative size of government. We find no evidence of a relationship between fiscal centralization and government size.