Visitor monitoring along roads and hiking trails: How to determine usage levels in tourist sites

Best-practice visitor-monitoring techniques are crucial for the assessment of tourism-related impacts in natural areas of high conservation value. In such studies, ecosystem variables are typically compared between high and low usage tourist sites. We assessed visitor use at 80 sites in the Flinders Ranges gorges and compared 11 visitor variables for their potential to differentiate usage levels between sites either exposed to vehicle or hiker traffic. We show that the efficiency with which a visitor variable represents usage levels depends on the access mode to gorges, with the number of passing visitors best suited for monitoring of usage levels in gorges permitting hiker access only, and variables describing camping usage best suited for gorges permitting vehicle access.Further, the distinct advantages and disadvantages of four visitor-monitoring techniques were examined; namely, the direct monitoring of visitor use by staff observers, the assessment of proxy variables from which past and present use can be inferred, GPS tracking of visitors and the survey of visitors by an interview-based questionnaire. We recommend GPS tracking because of the reliability and detail of data and the many sites per day that can be sampled. Due to a strong, positive correlation, the campground size and the number of fireplaces may be recorded in proxy of the camper numbers to increase time-efficiency and robustness of measures against short-term fluctuations in usage. Survey data gathered in relation to specific site-use were tempered by the memory of visitors and their ability to describe or reference the visited sites on a map. Visitor surveys were therefore useful only as a supplementary method for differentiating usage levels on a coarser spatial scale.     

Examining emotions linked to live chat services: The role of e-service quality and impact on word of mouth

The purpose of this article is twofold: (1) to investigate the emotions experienced by banking customers when using live chat services and their impact on positive word-of-mouth intentions; and, (2) to identify which dimensions of e-service quality (accessibility, customer service and support, perceived security/privacy and design) impact these emotions. A survey was conducted with 682 members of a Web-based panel. Findings demonstrate that emotions, both positive and negative, significantly impact word of mouth. Results further reveal that customer service and support followed by design of live chat services mostly influence consumer emotions. On a practical level, the recommendations provided will improve consumer experience and encourage consumers to use live chat services. This is all the more important since such services are now part of the promotion and contribution of a sustainable mode of consumption that is accessible to all.

     

Incentives for cost misrepresentation in supply chains

This paper investigates sequential manufacturer–retailer price determination and channel performance under possible misrepresentation by one member of its privately known cost. To the standard double marginalization game, we add a preliminary stage where the manufacturer (alternately the retailer) announces its privately known constant marginal cost. We prove that the manufacturer has no incentive to misrepresent its cost, and we give respective sufficient conditions on the demand function for the retailer to overreport and to underreport costs. Depending on the shape of the demand function, opportunistic behavior by the retailer may lower or raise the manufacturer’s profit and channel performance.     

Competing in the global aerospace supply chain: The case of the Canadian aerospace industry

In light of the vertical disintegration of the global aerospace industry, this paper reports on a study that was commissioned by Industry Canada to evaluate whether Canadian aerospace firms have been able to develop the new set of manufacturing and managerial capabilities required to compete in the global aerospace supply chain. A strategic management framework was used to assess the fit between the key success factors of the external environment and the resources and capabilities of the firms studied. The results indicate that although smaller aerospace firms seem to possess technological and engineering skills that are vital strengths in the aerospace industry, better marketing efforts would enable them to enlarge their client base and intensify their participation in the global aerospace supply chain.     

International trade and income distribution: reconsidering the evidence

This article reassesses the link between international trade and income distribution. We argue that one way to assess the influence of international trade upon income distribution is to take account of each country’s specific trade patterns by measuring the changes in the factor content of trade. The econometric specification is based on changes in Gini indices (over non-overlapping 4-year intervals), computed exclusively from series drawn from the same source. Our results show that a change in the factor content of trade has a significant impact on income distribution. The sign and magnitude of this impact is conditional on the national income level. We find that an increase in the labor content of trade raises income inequality in poor countries, but reduces it in rich countries (the reverse is true for the capital content of trade). In particular, we show that in the 1980s and 1990s, international trade may have contributed significantly to widening income inequalities in developing countries.     

Why Do We Read On‐Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

While prior research has extensively studied nutrition labeling use and consumer errors of judgment in the nutrition evaluation process, less attention has been paid to the consumer motivations that simplify the reading of on‐pack nutrition information. To address this gap, this study examines how food consumption goals affect consumer reading of this information. On the basis of a qualitative study, eight food consumption goals have been identified and classified into four types of motivations which impact reading behaviors: “Food Optimization,” “Food Regulation,” “Food Gratification,” and “Food as Mere Necessity.” From this typology, we derive eight on‐pack nutrition information reading heuristics as well as specific inference biases resulting from these simplifying reading strategies. This research also provides guidelines for policymakers so that nutritional messages given to consumers will be more targeted in order to promote better reading of on‐pack nutrition information at the point of sales.     

“Friendly” Complaining Behaviors: Toward a Relational Approach

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and interactional) to such complaints is essential. Relational marketing may also be used to induce customers (but not all of them) to complain about the attributes of certain products/services. This article focuses on these issues and should stimulate further research in this new field.     

Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison

Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate eco-nomic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.