西方流行文化

“流行文化”是指一种艺术或者娱乐。这种艺术和娱乐基于满足来自任何社会的普通人的要求——人们得到他们想要的这个观念。然而，至少在现代西方世界，这种情况更像是上世纪70年代英国摇滚乐队“果酱乐队（The Jam）”的主唱保罗·威尔所描述的“人们想要人们得到的”那样。关于什么是“流行的”，似乎是那些从“文化”市场捞钱的人所决定的，而不是那些关注和经常为满足大众做点什么的艺术家们。     

“我们正在寻找中国进口商”

亚洲是我国开展对外经贸合作最主要的对象之一，特别是东盟一巾吲自由贸易区2010年1月1日全面启动以来，中国与亚洲国家经贸合作正变得更广泛而深入。近日，本刊记者集中采访了新加坡、马尔代夫和马来阳砸驻华大使，请他们介绍中国企业在这些国家的发展机会。     

Organigraphs: drawing how companies really work

Walk into any organization and you will get a snapshot of the company in action--people and products moving every which way. But ask for a picture of the company and you will be given the org chart, with its orderly little boxes showing just the names and titles of managers. Now there's a more revealing way to depict the people and operations within an organization--an approach called the organigraph. The organigraph is not a chart. It's a map that offers an overview of the company's functions and the ways that people organize themselves at work. Perhaps most important, an organigraph can help managers see untapped competitive opportunities. Drawing on the organigraphs they created for about a dozen companies, authors Mintzberg and Van der Heyden illustrate just how valuable a tool the organigraph is. For instance, one they created for Electrocomponents, a British distributor of electrical and mechanical items, led managers to a better understanding of the company's real expertise--business-to-business relationships. As a result of that insight, the company wisely decided to expand in Asia and to increase its Internet business. As one manager says, "It allowed the company to see all sorts of new possibilities." With traditional hierarchies vanishing and newfangled--and often quite complex--organizational forms taking their place, people are struggling to understand how their companies work. What parts connect to one another? How should processes and people come together? Whose ideas have to flow where? With their flexibility and realism, organigraphs give managers a new way to answer those questions.     

Evaluating cost center productivity

The monthly and yearly productivity summaries were developed and applied to a computer spreadsheet to aid the nurse manager in better understanding and communicating budget issues for diverse ambulatory care departments. A computerized spreadsheet using a commercially available personal computer program, such as Lotus, Quattro Pro, or Excel, can be used to more quickly and accurately track and summarize monthly budget reports. The data can be entered into the spreadsheet either manually or imported by query from the financial mainframe system. Contact your agency's finance or information department for information on how to accomplish this. Periodically acuity and resources should be measured and compared with quality monitors to maintain standards. For the past 10 years, our facility has successfully used this tool to make more informed decisions by identifying trouble spots early, and taking corrective action to avoid crisis management.     

美国广告新趋势

广告在创意、媒介、客户等方面,每天都在发生着巨大变化,美国的广告市场变化也在推动着世界广告变化,每个地区的经济形势也都在驱动着广告资金如何花费。当然,这种广告趋势的改变很多时候是与消费者如何获得信息与娱乐的大量选择相关的。科学技术已经创造了更新、更快、更小、更便宜的信息和娱乐的方式,这些方式使可储存、可下载、可传递的内容更多更便捷,现在美国消费者可以通过手机铃声来