Moving Forward: Developing Theoretical Contributions in Management Studies

How do we, as management researchers, develop novel theoretical contributions and, thereby, potentially break new ground in management studies? To address this question, we review previous methodological work on theorizing and advance a typology of the reasoning processes that underlie theoretical contributions and significant advances in management studies. This typology consists of various types of analogical and counterfactual reasoning, ranging from focused thought experiments aimed at prodding existing theory in the direction of alternative assumptions, constructs, and hypotheses to more expansive efforts for inducing new theoretical models and alternative explanations. Applying this typology, we detail the mechanisms behind the formation of novel theoretical contributions and illustrate the currency of our typology through a review of 24 major theoretical breakthroughs in management studies. We conclude the paper by discussing the implications of this typology for our collective efforts in building, elaborating, and expanding theory in management studies.     

Is liquidity the missing link?

Durand et al. (2006a ) argue that the Australian market is both internationally integrated and domestically segmented. They find that the US‐based three‐factor model captures returns of the largest stocks in Australia (evidence of international integration), but that it is unable to account for the returns of the smallest stocks (evidence of domestic segmentation). This study resolves the puzzle left by Durand et al. (2006a) . Incorporating a liquidity factor provides the missing link in their analysis: it results in a model that permits both the international integration of the largest stocks and the model can account for the returns of the smallest stocks. Our analysis highlights the important role of liquidity in Australian asset pricing.     

Seize the moment: Opportunism in Australian capital markets

This paper examines theories of capital structure using a dataset of listed Australian companies from 1993 to 2005. Companies appear to have target leverage but they take advantage of favorable firm characteristics to achieve these targets. Issuers issue debt when they are profitable. When firms are profitable and perform well in the market, they will issue both debt and equity.     

Category Stretching: Reorienting Research on Categories in Strategy,Entrepreneurship, and Organization Theory

We advocate for more tolerance in the manner we collectively address categories and categorization in our research. Drawing on the prototype view, organizational scholars have provided a ‘disciplining’ framework to explain how category membership shapes, impacts, and limits organizational success. By stretching the existing straightjacket of scholarship on categories, we point to other useful conceptualizations of categories – i.e. the causal‐model and the goal‐based approaches of categorization – and propose that depending on situational circumstances, and beyond a disciplining exercise, categories involve a cognitive test of congruence and a goal satisfying calculus. Unsettling the current consensus about categorical imperatives and market discipline, we suggest also that audiences may tolerate more often than previously thought organizations that blend, span, and stretch categories. We derive implications for research about multi‐category membership and mediation in markets, and suggest ways in which work on the theme of categories in the strategy, entrepreneurship, and managerial cognition literatures can be enriched.     

Competitivity of the Automobile Industry: The French Way

The French auto industry is now one of the most successful in the world and has developed markets in other European countries and further afield. The intriguing background to this has been that the French manufacturers, Renault and PSA, have developed strategies based largely upon homegrown employment cultures. While the companies have spent considerable time in Japan, the specificity of French employment practices and employee relations have intervened to block or significantly moderate outside practices. Perhaps the most important lesson is that any organizational system cannot be separated from its social, historical and economic context, in which the interests of different actors impact upon the process of innovation.     

Everything All Right at the Internal EU Borders? The Ambivalent Effects of Cross-Border Integration and the Rise of Euroscepticism

ABSTRACT

The policy of the European Union, which promotes a vision of Europe without borders and has fostered the development of cooperation across borders over 25 years, has led, in some parts of Europe, to the emergence of so-called integrated cross-border regions. Thus far, the increase of cross-border flows and interactions has always been a normative and almost unquestioned policy paradigm. However, tendencies of re-bordering and signs of growing Euroscepticism can also be observed nowadays in these border regions, which show the importance of investigating the negative externalities that can be generated by cross-border integration. This article attempts to do this by focusing on three case studies usually considered as among the most integrated ones in Europe because of cross-border flows related to work: the cross-border metropolitan regions of Basel, Geneva and Luxembourg. Our findings show that if several decades of cross-border integration have led to the reinforcement of the functional linkages between the border regions, some effects of the cross-border integration process have also created a functional specialisation of space that relies on social and economic inequalities. Such a situation contradicts the ideal of cross-border territorial cohesion and helps to better understand the rise of Euroscepticism in some of the border areas.     

Weekly Variation in Audience Delivery of TV Advertising Schedules

Individual TV advertising spots may vary as much as five rating points from one week to the next which implies that summary measures of audience delivery of TV advertising schedules composed of multiple spots could vary quite drastically. Obviously this would have a marked effect of cost per thousand calculations which is a common criterion for choosing between alternate TV advertising schedules. Based upon examination on a large number of TV advertising schedules, however, this study reports that weekly changes in audience ratings of individual spots comprising an advertising schedule tend to cancel out so that total schedule audience delivery and cost per thousand estimates are not greatly affected over a two week period.     

Exploring Individual Factors Affecting Business Students’ Willingness to Study Abroad: A Case Study From the Caribbean

Despite a low rate of student participation in study abroad programs in the Caribbean, there is insufficient research about the individual factors that help determine business students’ willingness to study or to participate in internship programs abroad. This study aims to explore business students’ attitudes toward study abroad. The positive perceptions of students toward study or internship abroad raises questions about individual factors for business students’ outflow to study or participate in an internship abroad. This study also explores business students’ preferences for short- and long-term international study or internship abroad, as well as certification programs in international business. Moreover, it provides some insight into the segments of business students that are more likely to support these programs.     

A new method for constructing scenarios

Scenario construction has been the method used in France in a number of studies that relate to regional development planning problems. This article describes how this peculiarly French interpretation of the method is built upon an assessment of a system of elements and their relationship—which forms the dynamic base—and hypotheses concerning external restraints. The progression in such a scenario is developed largely from the consideration of qualitative elements, and images of the future can then be worked out at cross-sections in time. In this way, trend scenarios reveal what is unacceptable and encourage the study of alternative developments.