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991.
Based on our experience in teaching ethics, we have developed, tested, and presented in this article a program of instruction that rests on four pillars: popular feature films, a six-stage ethical decision-making process, the principles necessary to address ethical situations, and the classroom instructor. Taken separately, there is nothing new or unique in these pillars. Taken together, however, and to our knowledge, these four pillars, including the requirement that each student is expected to prepare a written abstract of the film prior to the classroom discussion of that film in which the student is expected to demonstrate a practical application of ethical principles to actual and concrete moral situations, constitute a new, unique, and tested way to teach ethics to undergraduate students of management and economics.  相似文献   
992.
This article compares empirically the Ho and Lee (1986) and Black, Derman, and Toy (1990) discrete-time debt option pricing models in the pricing of Eurodollar futures options over the period from March 1997 through February 1998 using daily data. The results indicate that both models performed well. The average absolute pricing errors over the sample period were less than one tick (0.01) in every case. The Black, Derman, and Toy model slightly outperformed the Ho and Lee model in the pricing of in-the-money call options and out-of-the-money put options over the period studied. © 1999 John Wiley & Sons, Inc. Jrl Fut Mark 19: 291–306, 1999  相似文献   
993.
Lisa Zhou 《广告大观》2006,(4S):94-95
2006年3月3日香港第三种人俱乐部出版社与欧洲第一大纸商康戴里在上海浦江饭店举办了大型时尚PARTY,共有三百多名来自国际4A广告公司、媒体公司、设计公司的董事长、总经理和执行创意总监参加。整个活动分为两部分,分别是由《第三种人》杂志社主办的“十期庆典”晚宴与康戴里举行的“康戴里之夜”酒会组成。活动获得了圆满的成功。  相似文献   
994.
The development of a professional code of ethics should provide an explanation of the professional values and principals that guide a body of persons engaged in an important role in society. Most professions find ethical standards of conduct are necessary to codify acceptable behavior to develop public trust, reliability, and consistency in their performance. The proposed AMS Code of Ethics for Marketing Educators is the first step in developing communication, debate, and hopefully, agreement about the social responsibility of the marekting discipline. It is important to note that the AMS code was not developed to punish wrongdoers but to provide a positive guide to help marketing educators understand how their actions may be viewed by society. It is an attempt to establish standards that are collectively viewed as important to the marketing education profession.  相似文献   
995.
The management of strategic buyer–supplier relationships is a critical concern for sourcing managers. The selection of key suppliers and how relationships with these suppliers are managed and incentivized can dramatically affect the buying company's performance. While the extant literature focusing on industrial buyer–supplier relationships is significant, the severe economic downturn beginning in 2008 tested buyer–supplier relationships in unprecedented ways, yielding new insights. The research presented in this paper uses dyadic cases to investigate transformations within industrial relationships during the economic downturn. Propositions are formulated that focus on why and how firms responded to the downturn. Three primary types of relationships are identified. The results indicate variation in the ways buying companies managed their key supplier relationships during the downturn: some firms behaved more cooperatively and found ways to jointly confront the effects of the downturn, while others responded by behaving competitively to maximize their individual outcomes. The results further suggest that researchers need to revisit existing models of relationship development and dissolution to understand how these relationships evolve or devolve. The research also raises questions about the value of physical and human asset specificity, and social investments in curtailing opportunistic behavior in times of severe economic stress.  相似文献   
996.
Effective online disclosure presentation is an important feature in banner advertising worldwide. The U.S. Federal Trade Commission (FTC) is viewed as the leader in providing guidance for making disclosures clear and conspicuous. This study examines the extent to which banner ads in the top 100 web sites in three countries with a shared language and intertwining legal and self-regulatory systems—the United States, United Kingdom, and Singapore—adhere to FTC guidance. The lack of systematic differences across countries suggests the need for disclosure research from a global perspective that takes cultural and linguistic differences into account.  相似文献   
997.
The pharmaceutical sector, an industry already facing stiff challenges in the form of intensified competition and strategic consolidation, has increasingly become subject to a range of pressures. Crucially, in common with other large-scale businesses, pharmaceutical firms find themselves ‹invited’ to respond positively to the corporate ‹social’ responsibility (CSR) expectations of their stakeholders. Consequently, individual managers will almost certainly be obliged to engage in some form of stakeholder dialogue and this, in turn, means that they will have to make difficult choices about which practices to adopt. This real-world management predicament runs parallel to an academic interest in CSR stakeholder dialogue theory and models. Accordingly, the approach of this paper is to focus primarily on the academic debate surrounding stakeholder dialogue, by reviewing past attempts to research and theorise the subject, by identifying gaps and weaknesses in the literature, and by proposing a new analytical model. The central aim of the proposed new model is to offer a unified, structured, systematic, and comprehensive approach to CSR decision making whilst simultaneously providing a practical framework for CSR executives who face the challenge of responding in an effective manner to stakeholders. The model outlined here is currently being employed to conduct international comparative empirical research into stakeholder dialogue practices amongst UK and German pharmaceutical firms. In the longer term the intention is to use the model to undertake international comparative research encompassing a broader range of countries and industries.  相似文献   
998.
产业关联视角的FDI出口溢出效应:分析与实证   总被引:3,自引:0,他引:3  
文章从产业关联视角切入,基于已有研究梳理了FDI之东道国企业出口溢出效应发挥作用的机制,构建了一个FDI-出口溢出机理系统,据以提出实证模型并做了相应检验。研究揭示,FDI出口溢出借助产业关联的三个机制发生,但三个机制效应各异。引入中国28个制造行业相关数据的实证检验显示:FDI借助后向关联机制产生的出口溢出效应最为显著,借助水平关联机制的出口溢出效应仅在低技术企业中显著,而借助前向关联机制的出口溢出效应则为负;动态上,FDI后向关联出口溢出效应呈渐增态势,水平关联出口溢出效应则逐渐减弱。  相似文献   
999.
International aspects of public infrastructure investment   总被引:3,自引:0,他引:3  
Abstract.  Modelling infrastructure as an international public good in a two‐country model of trade where each country's social planner behaves strategically, we show that, in general, the equilibrium levels of infrastructure are not optimal from a global perspective. Utilizing an appropriate econometric framework and data from 16 European countries over the period 1987–95, we find evidence that is consistent with the predictions of our model. JEL Classification: F10, F42, H42
Aspects internationaux de l'investissement public dans les infrastructures.  Les auteurs présentent un modèle de commerce international entre deux pays dans lequel (1) les planificateurs des deux pays ont un comportement stratégique et (2) les infrastructures sont un bien public international. Ils montrent que, en général, les niveaux d'équilibre des investissements en infrastructure ne sont pas optimaux d'un point de vue global. A l'aide d'un cadre économétrique approprié, et de données pour 16 pays européens entre 1987 et 1995, ils valident les prédictions de leur modèle.  相似文献   
1000.
Transport and rural development in Nigeria   总被引:1,自引:0,他引:1  
This paper examines the road transport programmes of Nigeria's Directorate of Foods, Roads and Rural Infrastructure (DFRRI) in terms of its expectations and achievements since its inception in 1986 and their general effects on rural development. The analysis shows that, although the Directorate has achieved about 55% of its targeted road programmes, wide variations exist among the states, ranging from 14% to 79%. Nevertheless the construction and/or rehabilitation of about 61 000 kilometres of roads since 1986 has stepped up the production capacity of Nigerian farmers and has opened up several agricultural lands and increased overall accessibility in the country.  相似文献   
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