美容品牌如何链接消费者的情感

任何美容品牌进入亚洲市场的机遇都似乎是无限的。高涉及率的美容类别如护肤、护发和美容护理品牌必须拥有一种对美容理念亲和的理解力，并为客户建立一种其渴求的体验。品牌设计者越来越善于表达品牌故事，及更有效地接触各种市场的购物者。美容品牌建立一种创新文化和渴求，并在情感上连接消费者的原理是什么？     

将《社区再投资法》扩展到所有金融机构

《社区再投资法》（CRA）的颁布是为了解决少数族群和低收入社区没有得到银行公正和充分的服务这一事实，这些银行已经成为1929年大萧条以后美国政府金融安全网的受益者。2008年，联邦政府扩大其安全网，把投资银行、经纪人以及其他金融机构包括进来．并通过必要的举措稳定全球金融市场。本文的主要前提是：要想获得联储贴现窗口，投资银行、经纪人以及其他金融机构必须遵守新的《社区再投资法》。要恢复我们对美国金融体系的信心和经济的健康，必须使所有美国人能公平地获得全方位的金融服务。     

Ebb and flow: Structural and spatial change in Victoria's brewing industry, 1870–1900

The brewing industry has undergone profound structural and spatial change over the last 150 years. We examine how consolidation began in Victoria's brewing industry using a historical GIS approach. We argue that industry restructuring was shaped by four interlocking dynamics between 1870 and 1900: (1) structural economic change; (2) railway development; (3) technological innovation; and (4) regulatory reform. We show that the ebb and flow of these interacting dynamics generated a non-linear process of change. Similar to North America and Europe, the industry became highly concentrated. However, this process was complicated by local factors such as climate, economy, and distance.     

Poor Personnel Practice In the Hotel and Catering Industry: Does It Matter?

Liz Price, who is a Senior Lecturer in Human Resource Management in the School of Hotel and Catering Management at Oxford Brookes University, reviews the evidence suggesting that personnel practice in the commercial sector of the UK hotel and catering industry tends to be poor. In particular, she presents the findings of her own recent surveys which demonstrate that few hospitality employers meet all of the basic requirements set by employment legislation and that managers/proprietors are poorly advised/trained about ‘good practice’. She argues that poor personnel practice is of concern because, ultimately, it threatens UK success in tourism and hospitality markets as well as providing only low quality employment for many people.     

Antecedents of flow in retail store shopping

“Flow” has been established as a critical determinant of an online shopping experience. Online consumers with flow experience tend to be less price-sensitive and to have favorable attitudes and high re-patronage intention. As retail stores account for 90% of retail sales, it is important to advance our knowledge of flow theory in physical retail stores. However, the antecedents (navigational challenge, web skill) derived from the extant online flow literature are not applicable to in-store shopping. To fill the void, the two objectives here are (1) to provide a theoretical foundation to develop the antecedents (challenges and skills) associated with in-store shopping, and (2) to examine their impacts on consumer flow experience (concentration, control, and enjoyment) and subsequent future shopping intentions. The results will advance the literature of flow and offer helpful suggestions to retail marketing.     

Enacting the internet and social media on the public sector's frontline

Recognising their growing role in public services, this article draws on the notion of ‘enactment’ to argue that the internet and social media (I&SM) need to be understood in particular institutional, organisational and social contexts. Focusing on street‐level bureaucrats who deliver frontline services, we explore efforts to integrate I&SM into youth work with clients who are thought to be ‘digitally savvy’ but also in need of protection from the ‘online world’. As clients can be vulnerable and trust is a key relational component, organisation–practitioner–client boundaries are complex and under continuous renegotiation. However, the layering of new virtual channels of interaction adds extra complexity. This change necessitates the development of innovative routines, practices and protocols, but these are being developed in a wider social context where the norms of using social media have not caught up with practice and the use of these tools is still often surrounded by moral panic.     

New goods,old records and second‐hand suits: charity shopping in South‐West England

Charity shops are now a familiar feature of high streets and shopping precincts throughout the UK. As the sector has grown charities have taken an increasingly commercial approach to selling; many charities have introduced new goods in their shops. It is suspected that these changes have significantly broadened their customer base. As yet, however, little research has beendoneoncharityshopcustomers. This paper is based on a survey of 592 customers in 25 charity shops in the Bristol area. It explores who is using the shops, the types of goods they are purchasing and the amounts they are spending. Findings include a number of revealing differences between the purchasing habits of men and women, some of which appear to be peculiar to the charity shops sector. Copyright © 2000 Henry Stewart Publications