The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain

This study examines how scholarly research on sponsorship has evolved from 2001–2011 and envisages the shape of this domain from 2012–2014. From the 6,240 words counted in 573 articles, we identified prominent themes around “sponsorship,” “sponsor,” “sport,” “brand,” and “marketing” from 19 key concepts. We assessed sets of concepts that best reflect the sponsorship theme by conducting a series of multiple linear regression analyses. Trend analyses from 2012–2014 indicated prospects for a dramatic increase in research activity around six topics. We anticipate the rate of sponsorship research will continue briskly in line with the continued escalation of global sponsorship expenditure.     

Conceptual Foundations of Sponsorship Research

This study maps the semantic evolution of sponsorship research to develop a richer understanding of how the field has evolved. Using Leximancer text-analytics software, we conduct a content analysis of 841 sponsorship article abstracts from over 150 scholarly journals (1980–2012). We map the semantic evolution of the sponsorship concept and formulate a new definition of sponsorship research. Four foundational pillars of sponsorship research are identified: (1) intellectual, (2) strategic, (3) behavioral, and (4) relational. Sponsorship research is theorized to involve the investigation of the delivery of value to companies arising from the strategic implementation of their sponsorship marketing objectives.     

PRIVATIZATION AND PERFORMANCE: THE CASE OF FOUR AUSTRALIAN FINANCIAL INSTITUTIONS

ABSTRACT: This paper investigates the performance after privatization of institutions in Australian banking and insurance. Privatization was anticipated to improve firm performance in Australia and elsewhere, yet findings are mixed. A comparative institutional approach is taken to analyzing firm performance in the longer term which allows for further structural change. A CAMEL analysis of performance before and after privatization events is undertaken for four privatized institutions, two each from banking and insurance sectors. These are matched with private peer institutions. Privatized institutions are found to perform quite similarly to private peer institutions both before and after privatization.     

Organisational design choices in response to public sector reforms: A case study of mandated hospital networks

In this study we investigate the design and control of public sector networks formed by government mandate. Specifically, we analyse how a range of antecedent factors influence the extent to which organisations within such networks effectively collaborate to unify their efforts. We examine the role of both formal and informal controls in promoting and co-ordinating activity and managing appropriation concerns among organisations of the network. We address these issues in the context of health sector reforms in Victoria, Australia, that resulted in the amalgamation of metropolitan hospitals into a number of hospital networks. While the reforms determined the particular aggregation of hospitals, management retained discretion as to the organisation and control of activity among hospitals of the network. We draw on Oliver's (1991) predictive model of strategic responses to institutional mandates to analyse how efficiency and legitimacy concerns, the influence of external constituents, and consistency between institutional and organisational goals influence resultant structural and control choices in three of these hospital networks. Specifically, we examine the extent to which structural and control attributes promote the integration of activity within networks by analysing the delegation and partitioning of decision rights, and the design and use of performance measurement systems, integrative liaison devices, and standard operating procedures. We also consider the implications of integration for network performance. In our empirical analysis of three hospital networks we observe tension in network design relating to the achievement of efficiency and legitimacy imperatives that underpin the mandate to form hospital networks. The networks differ in their potential to generate efficiency and legitimacy gains from collaboration, their commitment to the ideals underlying the institutional mandate, and their willingness to pursue effective collaboration in light of the influence of other external constituents. In turn they adopt structural and control system designs that reflect different levels of clinical activity integration, and different degrees of substantive acquiescence to the institutional mandate to collaborate.     

Australian On-line Information Sources for Business and Economics

This article describes Australian-produced on-line databases containing information on the Australian economy. It includes discussion of bibliographic, full text and statistical databases. The advantages and disadvantages of using on-line systems are assessed.