Critical realism and constructivism in strategy research: toward a synthesis

We agree with Kwan and Tsang (2001) that critical realism represents an important point of epistemological departure from mainstream realism, and that it has the potential to inform strategy research. To that end, Kwan and Tsang's argument for a critical realist perspective is valid. There however exist substantial nontrivial differences between constructivism and critical realism. While critical realism contests some of the default assumptions of empiricism and realism which treat social systems as closed systems, it is still predicated upon an inherent order of things that is graspable by research. Constructivism instead focuses on the manner in which researchers constitute theories in the act of describing them. This important distinction makes constructivism far more of a departure from empiricism than critical realism, and therefore it has a different set of implications for strategy research. Copyright © 2001 John Wiley & Sons, Ltd.     

Creating advocates: understanding the roles of CSR and firm innovativeness

Although previous studies revealed the positive effect of CSR perceptions on customer behaviour, the relationship between CSR and perceived firm innovativeness (PFI) has been underexplored. The purpose of this paper is twofold. First, it attempts to propose and validate a model to comprehend the relationship between CSR and PFI. Second, it aims to investigate the mediating role of corporate image stemming from CSR and PFI in order to foster customer advocacy intentions. Data were collected from 360 customers of the retail banking industry in Pakistan, and the results indicate that customers’ CSR perceptions directly and positively influence PFI. Interestingly, corporate image fully mediates the relationship between PFI and advocacy intentions, whereas it plays a partial mediation role in the CSR-advocacy intentions relationship. The findings of this research expand the corpus regarding the roles of CSR and PFI in creating advocacy intentions among customers through the corporate image.

     

Does economic freedom fosters banks’ performance? Panel evidence from Malaysia

The present paper provides new empirical evidence on the impact of economic freedom on banks’ performance. The empirical analysis is confined to the Malaysian banking sector during the period of 1999–2007. We find that overall economic freedom and business freedom exerts positive impacts, implying that higher (lower) freedom on the activities that banks can undertake and entrepreneurs to start businesses increases (reduces) banks’ profitability. The empirical findings seem to suggest that corruption has a corrosive impact on Malaysian banks’ profitability. Interestingly, the impact of monetary freedom is negative, demonstrating the importance of government intervention in determining the profitability of banks operating in the Malaysian banking sector.     

Researching the Drivers of Socially Responsible Purchasing: A Cross-National Study of Supplier Diversity Initiatives

What drives organisations to engage in socially responsible purchasing initiatives? To investigate this important question, this article uses a case-study approach to examine the context within which supplier diversity programmes have emerged in both the U.S. and U.K. The analysis identifies legislative and policy developments, economic imperatives, stakeholder pressures and ethical influences as forces shaping organisational responses. It reveals important contextual differences between U.K. and U.S. experience and offers an empirical and theoretical explanation of corporate behaviour.