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51.
According to the self-brand connection (SBC) construct, brand associations are used to construct one's self or to communicate one's self to others [Escalas JE. Narrative processing: building connections between brands and the self. unpublished dissertation 1996; Duke University.]. Study 1 reveals that: (1) SBCs significantly influence brand evaluations and attitude strength; (2) females exhibit stronger SBCs overall relative to their male counterparts; and (3) higher levels of SBCs impact attitude strength particularly for females in response to the gendered brand studied here — a sports organization, the WNBA. Study 2 focused on a non-gendered brand. The results showed that consumer fans who identified with the in-group (the home team) reported higher levels of SBCs than those who identified with the out-group. Finally, when autobiographical memory primes are presented from the perspective of the in-group, SBCs are higher than when these memory primes are presented from the perspective of an out-group. 相似文献
52.
Political skill at work 总被引:1,自引:0,他引:1
53.
Camille S. Johnson Linda M. Dunn-Jensen Pamela M. Wells 《Journal of Education for Business》2019,94(1):46-56
To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication at different levels of richness (e.g., face to face, instant messaging, email) and with varying levels of feedback and noise. After completing the activity, students will understand the importance of precise, rich messages, seeking and providing feedback, and the difficulties that can occur at every step in communication. 相似文献
54.
Much of the theoretical work on industry dynamics focuses on the role of ‘noisy’ selection and incomplete information on firm
entry and survival. We extend this research by looking at the impact of firm heterogeneity on employment effects for 320 U.S.
Metropolitan Statistical Areas (MSA). We find that only start-ups with greater than 20 and less than 500 employees have persistent
employment effects over time and only in large diversified metropolitan regions. Therefore, both the type of entry (Gazelles)
and the characteristics of the region are important for employment growth.
相似文献
Pamela MuellerEmail: |
55.
Pamela Mueller 《Small Business Economics》2007,28(4):355-362
Knowledge is recognized as an important ingredient for economic growth in addition to physical capital and labor. While transforming
knowledge into products and processes it is exploited commercially. Nevertheless, the existing knowledge stock and the absorptive
capacity of actors like employees at firms and researchers at universities and research institutions are conditional for the
ability to produce, identify, and exploit knowledge. Since incumbent firms do not exploit new knowledge to the full extent,
realized entrepreneurial opportunities may arise. This paper tests the hypothesis whether or not entrepreneurship is an important
vehicle for knowledge flows and economic growth. The empirical results indicate that an increase in innovative start-up activity
is more effective than an increase in general entrepreneurship for economic growth.
相似文献
56.
Automation and trading speed are increasingly important aspects of competition among financial markets. Yet we know little about how changing a market's automation and speed affects the cost of immediacy and price discovery, two key dimensions of market quality. At the end of 2006 the New York Stock Exchange introduced its Hybrid Market, increasing automation and reducing the execution time for market orders from 10 seconds to less than one second. We find that the change raises the cost of immediacy (bid-ask spreads) because of increased adverse selection and reduces the noise in prices, making prices more efficient. 相似文献
57.
Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and empirical validity for consumer research. The List of Values may be preferable for some types of research because it detects more daily influence in people's lives and because it is simpler to administer. 相似文献
58.
59.
Pamela Lutgen‐Sandvik Sarah J. Tracy Jess K. Alberts 《Journal of Management Studies》2007,44(6):837-862
abstract This study assesses the prevalence of workplace bullying in a sample of US workers, using a standardized measure of workplace bullying (Negative Acts Questionnaire, NAQ), and compares the current study's prevalence rates with those from other bullying and aggression studies. The article opens by defining bullying as a persistent, enduring form of abuse at work and contrasting it with other negative workplace actions and interactions. Through a review of the current literature, we propose and test hypotheses regarding bullying prevalence and dynamics relative to a sample of US workers. After discussing research methods, we report on the rates of bullying in a US sample, compare these to similar studies, and analyse the negative acts that might lead to perceptions of being bullied. Based upon past conceptualizations, as well as research that suggests bullying is a phenomenon that occurs in gradations, we introduce and provide statistical evidence for the construct and impact of bullying degree. Finally, the study explores the impact of bullying on persons who witnessed but did not directly experience bullying in their jobs. 相似文献
60.
For reporting periods ending on or after 30 June 2004, Australian companies were required to disclose the expected impact of applying Australian equivalents of International Financial Reporting Standards effective from 1 January 2005. The objective of this paper is to examine the association between the level of disclosure and corporate governance quality. Using a sample of listed companies with 30 June balance dates, we find that the quantity of disclosure was positively related to some aspects of superior corporate governance, such as the frequency of board and audit committee meetings and the choice of auditor. 相似文献