Internationalization Theory and Korean Multinationals

Is the internationalization theory, which has been employed to explain the international expansion patterns of Western firms, equally good for Asian MNCs? Employing South Korean foreign direct investment data from 1973 through 1990, the paper tests two central tenets of the internationalization theory. Results show that physical distance plays a critical role in market selection during the early waves of investment, but economic factors become more important in subsequent waves of investment. Furthermore, the use of majority ownership modes increases over time, but firms appear to ‘leapfrog’ when the market potential is good. The paper concludes that the internalization theory could be very useful even in an Asian context, particularly when employed in conjunction with strategic and economic models.     

A note on moments of k-class estimators for negative k

The validity of expressions for the exact moments of k-class estimator with 0≦1E;k<1 is established for negative values of k in the interval (–1,0). For other negative values (–∞<k≦1E;–1) the derivation of expressions for moments is outlined.     

Estimation of seemingly unrelated regression equations: A brief survey

This paper presents a brief survey of the developments in the estimation of seemingly unrelated regression equation models covering a period of one and a half decades, including some of the recent results by the authors.     

Optimal Resource Allocation with Time-varying Marketing Effectiveness,Margins and Costs

The importance of optimal marketing communications mix decisions is well-recognized by both marketing scholars and practitioners. A significant volume of work has addressed the problem of dynamic marketing mix optimization assuming constant effectiveness of marketing instruments. However, the effectiveness of marketing communications varies over time for a variety of reasons. Moreover, due to factors such as inflation or deflation in media prices and/or raw material inputs, there can be differential changes in the costs of communications and/or margins on the good (or service) sold over time. The academic literature offers little normative direction on how time-varying marketing effectiveness and costs drive optimal marketing-mix levels and their relative allocation. The authors shed light on these issues by solving a monopoly firm's finite horizon dynamic marketing communications mix optimization problem involving two marketing instruments with time-varying parameters, i.e., the marketing effectiveness parameters, media costs, and product margin are all allowed to vary over time. First, they find that the structure of the solutions is similar to that of the classic Nerlove–Arrow model, for a completely general nature of time-varying effectiveness. Second, their model can be used by managers to exactly determine whether and when to switch their marketing-mix emphasis (defined by the marketing element receiving the dominant portion of the budget) over a finite planning horizon. In sum, the authors expand knowledge on optimal allocation of marketing resources with time-varying effectiveness. They also extend their solution to incorporate multiple (more than two) marketing instruments.     

A note on the estimation of mean in normal population

An estimator for the mean of a Normal population is presented and its properties are analyzed. The efficiency with respect to the conventional sample mean is also examined.     

Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India

abstract

This is one of the first investigations of consumer motivations for purchasing luxury brands in India, a country with an emerging middle class. It identifies four dimensions of luxury benefits for segmenting markets. These include the financial, functional, personal, and social benefits of luxury value. Using data collected from 329 respondents in Mumbai the study identifies nine luxury factors for purchase behavior. These are used for classifying respondents into three behavioral segments using cluster analysis. The first segment appears to buy luxury goods primarily for their snob appeal, the second segment for their prestige appeal, and the third for their value appeal. The results show that while many consumers may buy the same luxury goods, their motivations for doing so differ. The findings should help marketers tailor their messages to specific luxury-seeking segments. There are many papers on luxury brands but very few are from emerging markets. The results may be of great use to global brands that are looking for expansion due to slowdown condition across globe.     

Impact of coopetition in the alliance portfolio and coopetition experience on firm innovation

This paper examines two interrelated questions: to what extent does coopetition in a firm's alliance portfolio impact the firm's innovation performance? And to what extent does a firm's coopetition experience influence the relationship between coopetition in the alliance portfolio and innovation performance? Conceptually, we advance the concepts of balanced coopetition in a firm's alliance portfolio and coopetition experience and suggest that both balanced coopetition and coopetition experience contribute to firm's innovation outcomes. Results based on a longitudinal data of firms from the semiconductor industry show that moderate to high levels of balanced-strong coopetition in a firm's alliance portfolio positively impact the firm's coopetition-based innovation performance. Further, coopetition experience contributes to innovation performance and positively moderates the relationship between balanced-strong coopetition and innovation performance.     

Modelling the predictors of young consumers' sustainable consumption intention

Sustainable consumption refers to consumers' socially and environmentally responsible consumption practices. The present study is the first to investigate possible individual, behavioural, and situational factors that predict sustainable consumption intention among young consumers in India. A survey was carried out on 325 young consumers. Structural equation modelling was applied to check the extent to which the considered variables predicted sustainable consumption. The results determined drive for environmental responsibility, subjective norm, and attitude towards sustainable consumption as key predictors of consumers' sustainable consumption intention. The paper offers a better understanding of the main predictors of consumers' sustainable consumption intention. Such understanding may enable managers to design effective marketing strategies to encourage sustainable consumption intention and behaviour.