Futurescaping Infinite Bandwidth, Zero Latency

In the 1990s Castells analysed ‘the rise of the network society’ but this remains an ever-changing phenomenon. It throws up new concepts and issues. For example, no one foresaw what Mark Zuckerberg would create in terms of on-line social networks with the FaceBook project. Predicting the functionality and utility of the Internet is a mug's game and yet it can be extremely profitable for those who ‘guess right’ and are able to influence the future applications and organisational forms of the network society.Next Generation Access (NGA) broadband is promoted strongly by policy makers as underpinning future economic growth. NGA can be thought of as a potential future placeholder, the content and structure of which, while remaining tantalizing, is occupying many contemporary minds. In this paper we describe a process (Imagine/Triple Task Method) and an event structure IBZL (or Infinite Bandwidth Zero Latency), which explores potentially novel applications of NGA and provide some ideas as to the key components of the future inter-networked landscape.In this paper we present the context of the IBZL initiative, review the ‘Imagine’ process as an effective method for ‘futurescaping’ and present some initial outcomes of the project.     

International Insurance Society Roundtable on Risk Management After the Crisis

In this roundtable, an adviser to several central banks and founding member of the Group of 30 discusses regulatory reform and corporate risk management strategies with senior executives from three of the world's largest insurance companies. Much of the discussion attempts to explain why insurance and reinsurance companies have proven less vulnerable to the crisis than commercial and investment banks. Part of the explanation has to do with their financial conservatism, which is attributed to a habitual tendency to decision‐making that gives heavy weight to long‐term probabilities and risks. But along with this “actuarial” cast of mind is a growing willingness to accept and make use of risk‐based capital requirements—a decision‐making framework that is, in some respects, in conflict with the accounting and regulatory capital conventions that still prevail in the industry. In particular, “Solvency II”—the risk‐based capital guidelines that are set for adoption in 2012 by insurers in the European Union—is held up as a possible model for global use.     

Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Given the significant increase in the number of ethnic consumers, firms attempt to utilize various marketing communication strategies and tactics to promote their brands to these ethnically diverse groups. Similarly, many marketers are striving for brand crossovers by introducing ethnic offerings to new audiences. This research focuses on one such ethnic marketing communication strategy—the use of accented spokespersons. Building on a prosodic theory of accent, we propose that certain prosodic features (i.e., intonation) connote associations of sincerity and trustworthiness and thus affect brand sincerity perceptions. The current research also demonstrates that the effect of intonation depends on the degree of congruity between product ethnicity and a spokesperson's accent. Our results reveal that when these variables are congruent, consumers rely on the cues that are consistent with the advertising appeals. Thus, when a message uses a sincerity appeal, falling (versus rising) intonation leads to greater attributions of brand sincerity, whereas when a message uses a competence appeal, rising (versus falling) intonation triggers higher perceptions of brand sincerity. In the condition of incongruity, consumers aim to resolve the incongruity and rely on cues that connote the trustworthiness of a message (i.e., falling intonation). Theoretical and managerial implications conclude the article.     

Photograph Presentation Order and Range Effects in Visual-Based Outdoor Recreation Research

Visual-based research methods are commonly used to provide an empirical basis for formulating evaluative standards related to recreation use levels. Visual research methods applied in this context are subject to several potential measurement biases. This article examines two such potential biases in visual-based recreation research methods: order effect bias and range effect bias. In a lab setting, respondents evaluated recreation photographs from Rocky Mountain National Park regarding the acceptability of people at one time (PAOT). Results indicated photo presentation order and the PAOT range depicted both had an effect on photograph acceptability ratings. Potential methodological revisions to the visual-based method are discussed.     

Demand,Supply, and Labor Market Analysis

Our previous research argued that interest payments on consumer debt should be subtracted from household income to measure poverty. We estimated 4 million additional poor Americans in 2007, calling them "debt poor." This paper finds that the debt poor are somewhat like the poor (they are unlikely to own a home or have private health insurance), somewhat like middle-class households (race), and in-between in other ways (education levels). Debt poor households were likely middle class once, having access to considerable consumer credit; but following a loss of income, their large debt burden put their living standard below their poverty threshold.