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1.
Cross-cultural consumer behavior is of market interest due to globalization of marketplaces, migration, multicultural marketplaces, and diffusion in the EU of many languages. The objective of this study is to check whether the local language used in a marketing communication could affect the consumers’ preferences for food products. The theoretical foundation is the consumer motivational approach that goes deeper into motivations interfering with the consumers’ preference order. The multivariate conjoint analysis is used to evaluate the preferences for attributes described in different languages. A number of students from the University of Udine (located in the northeastern part of Italy) have been submitted to interviews to examine their preferences for a simulated sandwich package reporting information in different languages, distributed by vendor machine. The results suggest that the consumer’s reaction to local language depends on sociodemographic profile, cultural background, language knowledge, and family education, and the local language could actually be used as a market tool for market segmentation. These results are of interest to many EU countries with bilingual communities such as Spain, Belgium, the UK, Switzerland, and most of the Italian regions where local languages are still alive. 相似文献
2.
Iacopo Bernetti Christian Ciampi Claudio Fagarazzi Sandro Sacchelli 《Journal of Forest Economics》2011,17(3):285-297
In order to assess damage risk caused by climate change in forest areas, Dempster–Shafer theory of evidence and fuzzy measures were applied to develop a framework for the estimation of economic forest damage. According to the definition of risk supported by the Intergovernmental Panel on Climate Change, a function of hazard and resilience lines of evidence was defined. The results of the hazard and resilience assessment were used to develop an economic framework based on Faustmann studies. The evaluation model, implemented through a spatial analysis procedure, was carried out linking Faustmann formula with hazard and resilience raster maps. The model permitted to estimate in monetary terms two possible costs to be supported: the first one is expressed as the expected damage to the forest crop on the basis of the current obtainable woody assortments and the second one referred to the potential expenses to pay in order to mitigate the risk. Finally, the framework was tested on an area of central Italy (Tuscany region). 相似文献
3.
The authors proposed an analysis of the determinants of purchase intentions and willingness to pay for minimally processed fruit. For this purpose, on-field research was conducted that involved 589 consumers. A questionnaire, gathered in Italy and based on a Likert scale, was administered to investigate intentions to purchase minimally processed fruit from environmentally sustainable farms, simulating a minimally processed product with an eco-label. Via structural equation modeling, the authors develop propositions representing a theoretical approach in the context of purchasing food products. By analyzing two different types of consciousness (health and green), the deduced managerial implications make it possible to assess that the green consciousness influences the attitude and affects the choices and behaviors of consumers. The potential adoption of an eco-label on this kind of food product could be seen as a useful marketing tool for new markets. 相似文献
4.
Foresight can be seen as a social cognition process involving a complex set of methods and interactive processes intended to assist policy in becoming more adaptive and forward-oriented in unpredictable environments. As a form of foresight raw material, “weak signals” can be thought of as gross, unstructured, fragmented, incomplete and inadvertent environmental data that may be refined into valuable information regarding context and further be articulated into strategically actionable knowledge. As advanced indicators that precede significant discrete one-off events and/or novel developments in the rate and direction of trends, their analysis has the potential to facilitate the real-time alignment between organisational decision-making and changing external circumstances. These predictors of future change pose fundamental problems of identification and interpretation and represent a challenge to established mental models. Thus, the practical significance of weak signals is that they can be transformed into meaningful insight for policy action. Such a value, however, does not materialise automatically. Realising this potential requires a degree of tolerance and fluidity of the collective cognitive frameworks by which weak signals can be apprehended, assessed and acted upon. This paper aims at covering the scope of perceptions and actions typically involved in the tracing and tracking of this shaping process. 相似文献
5.
Scholarly research largely converges on the argument that trust is of paramount importance to drive economic agents toward
mutually satisfactory, fair, and ethically compliant behaviors. There is, however, little agreement on the meaning of trust,
whose conceptualizations differ with respect to actors, relationships, behaviors, and contexts. At present, we know much better
what trust does than what trust is. In this article, we present an extensive review and analysis of the most prominent articles on trust in market relationships.
Using computer-aided content analysis and network analysis methods, we identify key, recurring dimensions that guided the
conceptualization of trust in past research, and show how trust can be developed as a multifaceted and layered construct.
Our results are an important contribution to a convergence of research toward a shared and common view of the meaning of trust.
This process is important to ensure the body of trust research’s internal theoretical consistency, and to provide reliable
and common principles for the management of business relationships – a context in which opportunism and imperfect information
may induce economic actors to cheat and stray from fair and ethically compliant behaviors. 相似文献
6.
Wild cards, weak signals and organisational improvisation 总被引:2,自引:0,他引:2
This paper addresses the need for reliable action guidelines which can be used by organisations in turbulent environments. Building on current conceptual and empirical research, we suggest an analytical approach to the management of surprising and potentially damaging events. In order to do so we propose the wild card management system. Wild cards refer to sudden and unique incidents that can constitute turning points in the evolution of a certain trend. As the first of the two components of such a wild card system, we advocate a weak signal methodology to take into account those wild cards that can be anticipated by scanning the decision environment. The second component, the nurture of improvisation capabilities, is designed to deal with unanticipated ongoing crises. This paper can be seen as part of a broader agenda on how to manage in conditions of continuous but unpredictable change. 相似文献
7.
Sandro Gleave 《能源经济杂志》2008,32(2):120-126
This article presents the current market definition in the electricity sector as applied by the Bundeskartellamt (Federal Cartel Office). The main focus is on the definition of the relevant product and geographic markets at the end consumer level. Moreover, it considers implications of the market definition for competition policy. A central aspect of the electricity sector is the interdependence between the generation, distribution and end consumer levels. It follows that the generation level has a deterministic impact on the electricity sector in general and especially at the consumer level. 相似文献
8.
Sandro Mendonça 《Economics of Innovation and New Technology》2013,22(8):777-799
This empirical article analyses the importance of information and communications technologies (ICT) in the technological diversification trend among the world's largest manufacturing firms during the 1980s and 1990s. The objective of the research is twofold: first, to emphasise the emerging differences among technologies when companies from different industries patent outside their traditional technological capabilities; secondly, to investigate whether the tendency among large companies from all industries to patent in ICT is distinctive when compared with the tendency to patent in other technologies. We find that technological diversification in large companies has clearly occurred in ICTs. Non-ICT specialist industries increasingly develop, rather than just utilise, the cluster of ICT-related technologies. We conclude that the development of corporate capabilities in the key technologies of the emerging ICT paradigm is more widespread than previously emphasised in the literature. One implication of this observation is that technological diversification and the information revolution may be related phenomena. 相似文献
9.
The paper inquires into notional defined contribution pension schemes, which retain the pay‐as‐you‐go financing method while adopting the award and indexation formulas typical of funded, defined‐contribution systems. It examines the properties of the new arrangement and compares them with those of the traditional defined‐benefit pay‐as‐you‐go schemes. 相似文献
10.
We use a novel data set to study return predictability in debt markets. The data are collected from J.P. Morgan’s periodic surveys on its clients’ outlook for changes in US Treasury yields and corporate credit spreads. We document that simple signals constructed from such surveys predict excess returns on debt portfolios formed on the basis of duration (2-years minus zero) or credit quality (BBB minus AAA). A linear trading strategy placing equal weight on Treasury and Credit signals has an annualized Information Ratio equal to 1.18, before transaction costs. We also show that predictability is likely to stem from private information possessed by survey respondents rather than from risk premia. 相似文献