Interpoint Distance Test of Homogeneity for Multivariate Mixture Models

Finite mixtures offer a rich class of distributions for modelling of a variety of random phenomena in numerous fields of study. Using the sample interpoint distances (IPDs), we propose the IPD‐test statistic for testing the hypothesis of homogeneity of mixture of multivariate power series distribution or multivariate normal distribution. We derive the distribution of the IPDs that are drawn from a finite mixture of the multivariate power series distribution and multivariate normal distribution. Based on the empirical distribution of the IPDs, we construct a bootstrap test of homogeneity for other multivariate finite mixture models. The IPD test is applied to mixture models for matrix‐valued distributions and a test of homogeneity for Wishart mixture is presented. Numerical comparisons show that IPD test has accurate type I errors and is more powerful in most multivariate cases than the expectation–maximization (EM) test and modified likelihood ratio test.     

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Given the recent popularity of augmented reality (AR) games, such as Pokémon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mechanisms of the effect. Prior gaming experience and motivations are taken into account. An experiment reveals that inexperienced gamers are likely to have more favorable evaluations of the target brands when the images of game characters match the brand images, whereas these effects disappear for experienced gamers. Furthermore, the research demonstrates that experienced gamers are more likely to hold game-specific motivations than the inexperienced, while inexperienced gamers are motivated more by social interaction for playing AR games. Lastly, a mediation analysis reveals that social interaction-related motivation mediates inexperienced gamers’ preference of character–brand congruence. This study sheds light upon how AR games can be utilized by brand communicators.     

The effects of slack resource of R&D professionals on firm performance: evidence from traditional manufacturing firms in an emerging economy

Abstract

As an important component of organizational human resource slack (HR slack), the slack of research-and-development (R&D) professionals has been studied by several authors. However, it remains unclear whether and how this small component of general HR slack, i.e. the slack of research-and-development professionals (RHR slack), may affect overall firm performance in an emerging economy without much R&D tradition or pro-R&D institutions. Based on two organizational theories, i.e. institutional theory and the resource-based view of the firm (RBV), we propose competing hypotheses on the relationship between RHR slack and firms’ accounting performance. We also examine whether the relationship between RHR slack and firm performance should be linear or curvilinear. Finally, we also test the relationship between RHR slack and other dimensions of firm performance. Several interesting findings have been obtained. For instance, neither the perspective based on institutional theory nor that based on RBV can fully predict all types of RHR slack-performance relationships, be these relationships linear or curvilinear.     

Understanding the travel motivation and patterns of international students in Korea: using the theory of travel career pattern

This study examined the travel motivation of international students in Korea using the theory of travel career pattern (TCP). In particular, latent profile analysis (LPA) was applied to identify latent classes within international students. Based on the results, four latent profiles were derived and named “Core,” “Longing,” “Middle,” and “Veteran.” The results described the travel motivation and patterns across these four profiles to enhance the understanding of international students in the context of tourism. There were significant differences in travel patterns (i.e. travel companion and information sources) among the profiles segmented by motivation. This study has expanded travel motivation research by (a) applying TCP to an understudied population (i.e. international students in a non-English-speaking country); (b) comparing travel careers between the home country, Korea (i.e. a study abroad destination), and the third countries; and (c) highlighting LPA as a clustering tool to understand travel motivation.     

Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad

ABSTRACT

Purpose

This article aims to introduce and distinguish two features of contract design – prevention and promotion contracts – and compares their effects on opportunism within the distributor–supplier relationship. It also examines the moderating role of ex post contract enforcement strategies.     

刺芪参胶囊的制备工艺研究

目的:探索刺芪参胶囊的制备工艺。方法:采用正交实验,以总皂苷质量为指标,优化提取工艺;采用单因素实验优化制剂工艺。结果:在最佳提取工艺条件下,刺芪参胶囊提取物中的总皂苷含量为12.19 mg·g-1;以糊精作为填充剂、硬脂酸镁为助流剂、95%乙醇为黏合剂制备胶囊剂。结论:刺芪参胶囊的制备工艺稳定可行。     

Consumption of Movie Experience: Cognitive and Affective Approaches

This study examines the structural relationships among film quality, value, and satisfaction on the perspective of moviegoers. The experience economy concept is employed as the theoretical framework, where moviegoers’ cognitive and affective evaluations are projected in fulfilling their perceived value. Moviegoers’ perceived movie attributes and experiences are assessed to evaluate the moviegoers’ satisfactions through functional and emotional values. In particular, this article investigates how four dimensions of experience mediate the effect of movie attributes on perceived value and satisfaction. A total of 565 samples were analyzed with structural equation modeling to investigate the relationship of ‘quality—value—satisfaction.’ The findings show that two movie attributes (core and peripheral) affect three dimensions of experience (entertainment, educational, and escapist), which in turn influence functional and emotional values, and moviegoers’ satisfaction. The results also confirm that emotional value is a more powerful predictor of moviegoers’ satisfaction than functional value.     

城镇就业市场上劳动力工资扭曲程度测度

本文利用CHIPS2007数据库，基于随机前沿模型对我国城镇就业市场上劳动力的工资扭曲程度进行测度。研究结果表明：（1）在城镇就业市场上，由于工资扭曲现象的存在，劳动力实际获得的工资要比他们的边际生产率低45％～60％；（2）已婚、子女个数较少、本地、拥有失业保险、男性、大中型企业的劳动力工资扭曲程度要低于未婚、子女个数较多、外来、没有失业保险、女性、小型企业的劳动力；（3）中低工资水平的劳动力工资扭曲程度要比高工资水平的劳动力严重，且中低工资水平劳动力工资扭曲程度的方差更大。由此，本文提出推进就业市场的市场化改革，完善就业市场信息网络，从而减轻劳动力工资扭曲程度。     

Marketing cereal to children: content analysis of messages on children's and adults' cereal packages

This study compares messages displayed on children's and adults' cereal boxes. In total, 127 cereal boxes were collected and content analysed. On the front panel, we found an interesting contradiction between health‐related textual and graphical messages. The nutrient claim appeared on more than half of cereals for children, which is significantly higher coverage compared with that of adult cereals. On the other hand, the representation of a bowl of cereal was far more likely to appear artificially coloured or sweetened on child‐targeted cereal boxes and contain less fruits and nuts compared with adult‐targeted cereals. Results on the back and side panels showed that messages targeting adults are mostly health related (e.g. well‐being, purity) while messaging to children focuses less on health‐related messages and more on games, toys and other entertaining topics. Nutritionally, child‐targeted cereals overall are less nutritious than adult‐targeted cereals and have higher rankings of sugar sources in the ingredients. This study calls for a critical consideration about not only on what is in the cereal box but also what is on the box.