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81.
Elizabeth B. Carroll Susan A. Reichelt 《International Journal of Consumer Studies》2008,32(4):391-393
The value of involving students in research has been well documented. By including students in research, active and independent learning opportunities are provided, the importance of inquiry and investigation is emphasized, and connections between course material and the discipline become evident. Relevant opportunities for involving students in research projects can sometimes be elusive. Faculty time constraints limit the number of projects that can be undertaken and the number of students involved. Furthermore, many students become intimidated when told that they are required to carry out a research project. The purpose of this study was to use current consumer issues to involve undergraduate students in a relevant research project. The research project was implemented in class settings with teams of students. Faculty selected contemporary consumer issues based upon perceived student interest and experiences as consumers. By using issues of high relevance and familiarity to students and using the team approach within a course that faculty members were already assigned to teach, the issues of time constraint for the faculty members and increased levels of comfort for students were addressed. Prior to undertaking the project, students were instructed in appropriate research methods. Research methods utilized included student development of survey instruments, collection and recording of data, interpretation of data and presentation of results. Students became familiar with various research practices. By working as team members, the students’ comfort level for being involved in research increased; however, other common group challenges arose. Relevant, contemporary consumer issues carry high relevance and interest for student groups, helping generate enthusiasm for the research process. The focus on involving students in research continues to be emphasized. By using research topics related to student's experiences as consumers, students are more readily engaged in undertaking research projects. Through these relevant research projects, students’ consumer decision making is positively impacted. 相似文献
82.
这是和Andy Warhol的汤罐一样出名的标志。12月的迈阿密,晴朗的夜晚,Jerry Begins微笑的看着全面翻修的Coppertone女孩带着淘气的咬着她泳衣的可卡犬再次回到城市的MIMO区。Jerry的父亲有家公司Tropicalites,最初是建造和安装标志符号,帮助协调和宣传防晒产品的标志,现在位于比斯坎湾大道北侧7300. 相似文献
83.
Academic literature addressing the topic of business ethics has paid little attention to cross-cultural studies of business ethics. Uncertainty exists concerning the effect of culture on ethical beliefs. The purpose of this research is to compare the ethical beliefs of managers operating in South Africa and Australia. Responses of 52 managers to a series of ethical scenarios were sought. Results indicate that despite differences in socio-cultural and political factors there are no statistically significant differences between the two groups regarding their own ethical beliefs. Results thus support the view that culture has little or no impact on ethical beliefs.Russell Abratt (DBA Pretoria) is Professor of Marketing at the University of Witwatersrand, Johannesburg, South Africa. His research interests include business ethics and promotional strategy. His work has been published in various sources includingJournal of Business Ethics, European Journal of Marketing, International Journal of Advertising andIndustrial Marketing Management.Deon Nel (DCom Pretoria) is Professor of Marketing at the University of Pretoria, South Africa. His research interests include business ethics and group decision making in organisations. His work has been published in various sources includingJournal of Business Ethics, European Journal of Marketing, Management Research News.Nicola Higgs is a graduate student at the University of the Witwatersrand, Johannesburg, South Africa. 相似文献
84.
85.
Bernadette Schell John Thornton Sheila O'Grady Annette Ribordy Joseph Pitzel Al Cieslewica Franco Gostanzi Susan Goegan Frank Nosich 《心理学和销售学》1985,2(1):51-56
This study examines consumer profile data on waterbed and conventional bed consumers. Five hundred conventional and waterbed consumers in Canada were randomly selected from two national lists of waterbed/mattress purchasers from 1981 to the present. A 73-item questionnaire was sent by mail to all of the selected respondents. The cover letter stated the purpose of the project; to study why people bought the bed that they are presently using. One hundred and sixty-two completed, useable questionnaires were returned, yielding a response rate of 37%. Following a series of multivariate analyses, a consumer profile for the two bed users was developed. Both groups tended to be married. The conventional bed consumers had: (a) either no children or one child at home; (b) a mean age of 44; and, (c) an average income in the $30,000-$40,000 range. Waterbed consumers had: (a) a mean age of 36, (b) one child living at home; and, (c) an average income in the $20,000-$30,000 range. On the Adorno F scale, the conventional bed user was found to be more conservative and authoritarian as compared to the waterbed user. The results did not support the notion that waterbed users are abnormally sexually-oriented or “kinky”. For both groups, the price paid for the purchased bed fell in the $600 to $650 range. Implications for retailers were discussed. 相似文献
86.
87.
Susan Goldenberg 《Thunderbird国际商业评论》1989,31(2):20-23
As the European community draws nearer to unifying its markets by 1992, smart American companies are entering into joint ventures with European firms. For these companies, digging a foothold into what will be the world's largest market is just too crucial to put off to a later date. 相似文献
88.
This paper examines product policy in relation to the experience curve and product life cycle concepts in the context of the experience of the thirteen major firms in the Western European synthetic fibers industry. It examines the hypothesis based on Boston Consulting Group and the Profit Impact of Market Share (PIMS) evidence that late entrants to a market will be at a competitive disadvantage because they lack the accumulated experience of the pioneering firms. For each of the three main synthetic fibres, acrylic, nylon and polyester, it was found that the early entrants who established major market shares early in the growth phase of the product life cycle were able to maintain that leadership nearly twenty years later. In contrast not only did almost all the late entrants fail to achieve significant market shares but in the difficult market conditions between 1974 and 1981 they provided seven out of nine market withdrawals. 相似文献
89.
Susan W. Wilson Eleanore Vaines 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1985,13(4):347-355
Investigation of the nature of professional “practice” is the focus of this paper. It employs the method of reflexive examination in the portrayal of an analytic theoretical framework through which concepts of practice can be more clearly understood. The framework identifies four distinctive “dimensions of practice”: Customary Practice, Instrumental Practice, Interactive Practice, and Reflective Practice. Each is discussed in terms of its contribution to the social service com ponent of the helping professions. Particular attention is directed toward the examination of practice in home economics, and the attendant implications which arise from employing various “dimensions of practice” in appropriate ways. 相似文献
90.
Susan F. Weis 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1979,7(3):147-162
Four analyses were conducted on a sample of 100 randomly selected, secondary home economics textbooks published between 1964 and 1974. These analyses examined (1) the gender orientation, (2) pronoun usage, (3) role environments portrayed, and (4) role behaviors and expectations en couraged. Data were analyzed to determine if differences emerged between subject matter areas and years of publication. Results indicated that although home economics textbooks generally are ori ented to a gender neutral student clientele, the contents presented sex bias in language usage, in pictures portraying male and female role environments, and in role behaviors and expectations emphasized. Specific recommendations based on findings are set forth. 相似文献