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31.
Teresa Jurgens‐Kowal 《Journal of Product Innovation Management》2012,29(1):161-162
32.
Teresa D. Harrison 《Journal of Applied Econometrics》2008,23(6):861-865
33.
Technology roadmapping (TRM) and strategic alignment for an applied research centre: a case study with methodological contributions
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Edurne Loyarte Jorge Posada Seán Gaines Shabs Rajasekharan Igor G. Olaizola Oihana Otaegui María Teresa Linaza David Oyarzun Arantza del Pozo Gorka Marcos Julian Florez 《R&D Management》2015,45(5):474-486
Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied research centre. This process is based in an adapted combination of state‐of‐the‐art methodologies, and as a result, the case study shows interesting findings in terms of R&D strategy, technology strategy and roadmapping processes and methodology. 相似文献
34.
The euro illusion is a transient phenomenon that consists of currency-related asymmetries in the intuitive judgment of product
prices made by consumers. The results of a cross-country study in the third year after the introduction of the euro show a
strong price estimation asymmetry in a country with an extreme exchange rate (Italy) and a weaker effect in a country in which
the nominal values of the new and the old currency are much closer (Ireland). These results rule out proposed explanations
of the euro illusion in price estimation that assume the sole influence of plausible anchors (reference prices stored in memory
within the plausible price range), supporting instead accounts also endorsing the role of implausible anchors (reference prices
outside the plausible price range). Beyond contributing to our theoretical understanding of the euro illusion, this research
starts to unveil the interplay between structural factors (i.e., the currency exchange rate) and psychological mechanisms
that produce long-lasting difficulties for consumers after a monetary changeover.
相似文献
Rob RanyardEmail: |
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Josep LluÍs Carrion-I-Silvestre Tomás Del Barrio Enrique López-Bazo 《Applied economics》2013,45(9):961-966
Evidence is provided on the PPP hypothesis using a sample of 50 Spanish cities for a long time period through the application of panel data unit root tests. Although results suggest non-rejection of the PPP, short-run deviations – as measured by half-lives – indicate that real factors might be causing a slow rate of convergence to a common price index, even in highly integrated economies. 相似文献
38.
This study analyses the factors triggering insider trading profitability. Since there is not much evidence on this topic in
the continental-European context, we focus on the Spanish stock market. Our findings show that the main relevant factors (the
timing ability of the insider, the transparency of the transaction and the level of free cash flow of the firm) are related
to insiders’ opportunities behaviour, motivated by the lack of either managerial control within the firm or enforcement of
insider trading regulation. The level of ownership concentration, the spread and the interaction between the size and the
transparency of the transaction are other relevant factors, some of them tested for the first time in the insider trading
literature.
相似文献
39.
The image that current and potential customers have of a retail store affects the magnitude of patronage at that store. In attempting to increase store patronage, management of a retail store must look to people who already are customers, as well as to people who are not current customers. The appropriate strategy depends upon the dimensions used by people in their evaluation of the store. The hypothesis is tested that the strategy used for gaining increased patronage from customers may have to differ from that used to gain patronage from noncustomers.Field survey techniques were used to collect data from 225 adult females. Respondents evaluated three large retail department stores, which were believed to have distinct images in the minds of female shoppers, on the basis of a set of 12 semantic scales that represented various store attributes. Each respondent indicated frequency of shopping at each store. The data were analyzed by two different multiple discriminant analyses. For the customer growth strategy, the semantic scale measures were used to develop a discriminant model for each store to determine which attributes would be the best predictors of shopping frequency. The analysis relevant to the strategy of new customer attraction differed. First, shoppers were classified as loyal to one store on the basis of their rates of shopping at each store. Second, the 36 attribute measurements (12 scales for 3 stores) were factor analyzed, and three factors were extracted. Those attributes which loaded highest on each of the factors for each store were used as predictor variables in the discriminant analysis.The results of this study indicate that different marketing strategies may be required for increasing sales to existing customers and attracting new customers. In addition, consumers do not necessarily differentiate similar type retail stores on the same dimension. 相似文献
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