保健酒营销牌如何打

<正>保健酒市场是个独具特色,细分了的个性市场。产品游戈在保健品和白酒之间,并寻求差异化的推广。代表品牌有椰岛鹿龟酒、湖北劲酒、致中和五加皮等。在市场运作策略上,他们要么走餐饮线,要么走送礼线。不过前者显得传统、中规中矩,后者凸现时尚求变、求活特征。探究两者之间规律性的东西,基本上比拼策略,除了品牌、实力     

A consumer education programme based on the Transtheoretical Model of Change

MONEY 2000? is a successful consumer education programme that was implemented by Cooperative Extension personnel in over two dozen states of the USA between 1996 and 2002. One of the unique features of this programme is that it was based on the Transtheoretical Model of Change (TTM), a framework that has been widely used to study health‐related behaviour changes such as smoking cessation. This paper first describes how the MONEY 2000? programme was developed around major constructs contained within the TTM. Findings are reported from a survey conducted with participants in the first two states that delivered the programme. The findings suggest that several change processes used by MONEY 2000? participants are associated with specific stages of change. In addition, there may be differences in behavioural changes between participants who increased their savings and those who reduced their debts.     

废旧家电回收处理是再生行业发展的又一历史机遇

国务院即将颁发的<废旧家电及电子产品回收处理管理条例>对于废旧家电的回收和再生资源化,促进资源循环利用、保护环境、保障人民健康具有重要作用.同时,也为再生资源回收企业提供了前所未有的发展机遇.     

Finding Pareto Optimal Insurance Contracts

This paper deals with on-line computation—or step-wise learning—of Pareto optimal insurance contracts. Our approach tolerates that the loss distribution might be unknown, intractable, or not well specified. Thus we accommodate fairly inexperienced parties. Losses are here simulated or observed, one at a time, and they cause iterated revisions of the premium. The mechanical and global nature of probability calculus thereby yields to more tentative, myopic procedures, possibly closer to how humans operate or reason in face of risk. Sequential revisions may also reduce the expense of insurers' time and money in seeking sufficient statistics. Emphasized below is the remarkable simplicity and stability of the resulting adaptive procedures. Special attention goes to catastrophic risks, and to subsidized or competitive insurance.     

WPS在处理质检办公文件中的合理使用

通过ＷＰＳ汉字编辑软件在处理质检办公文件的合理应用，提出了使用ＷＰＳ某些功能键的技巧，可使文件处理更规范，更完整。     

环保型水性上光油的研制与应用

目前，涂布上光技术已被越来越多的印刷厂家所采用，促使上光油的需求量不断上升。经过近几年的努力，我院研制的环保型水性上光油已取得了突破性的进展，完全能够替代溶剂型水性上光油和油性上光油，由于水性上光油具有无毒、无味、透明感强、无有机挥发物（VOC）的排放，成本低、原材料来源广等特点，在使用中能赋予印刷良好的光泽性、耐折性、耐磨性和化学品性，尤其是它所具有的环保性能特别适合食品、药品和烟草等行业包装印刷材料的加工。     

人才强国,关键在于培养和使用好人才

我国是一个人口大国，如何将我国的人口负担转化为人才资源优势，这是党和国家建设事业的关键问题。笔者认为人才强国战略的实施，关键在于培养和使用好人才，在于快出人才，多出人才和出好人才。为此，文章提出了一些人才使用的策略。     

进一步发挥人民当家作主的制度优势——纪念我国人民代表大会制度50周年

1954年9月15日，第一届全国人民代表大会第一次会议在北京召开。这是一次具有伟大历史意义的会议，它标志着我国确立了人民当家作主的根本政治制度。日月经天，星移斗转，人民代表大会制度已走过了半个世纪的不平凡历程。     

用科学发展观指导城市建设

党的十六届三中全会提出，全党要牢固树立并认真落实全面、协调、可持续的发展观，这既是经济工作必须长期坚持的重要指导原则，也是解决经济社会发展中诸多矛盾必须遵循的基本原则。无锡城市建设的实践表明，新形势下的城市建设，必须按照科学发展观的要求，遵循城市发展的客观规律，尤其需要坚持以人为本，树立全面、协调、可持续的科学发展观。