The Effect of Concept Formulation on Concept Test Scores

While concept testing is a mainstay of the new product development process, there is little empirical evidence on the variation in consumer responses due to alternative concept formulations, particularly for those tests undertaken early in the product development process. The present study addressed this gap in the literature by using a split sample mail survey to compare stripped, embellished, and visual concept formulations for five heterogeneous product concepts. It was found that respondents' answers to attitude and purchase intention questions showed only minor variation with different formulations of the concept test statement. It also was found that the ranking of the concepts showed no substantial changes across the different formulations. Therefore, the type of concept statement formulation may not be that important, at least for early ranking tasks performed before experiential prototypes are available. Early concept tests therefore may be carried out using stripped concept statements. This may reduce costs, allowing organizations to undertake early concept testing more frequently across a wider range of products.     

Entry and regulation: evidence from health care professions

In many countries, pharmacies receive high regulated markups and are protected from competition through geographic entry restrictions. We develop an empirical entry model for pharmacies and physicians with two features: entry restrictions and strategic complementarities. We find that the entry restrictions have directly reduced the number of pharmacies by more than 50%, and also indirectly reduced the number of physicians by about 7%. A removal of the entry restrictions, combined with a reduction in the regulated markups, would generate a large shift in rents to consumers, without reducing the availability of pharmacies. The public interest motivation for the current regime therefore has no empirical support.     

Strategic profiles and performance: An empirical test of select key propositions

Competing theories on internal orientation versus external orientation are examined. The relevant theories are amalgamated and condensed into a number of competing propositions that are empirically tested. The findings suggest that the internally oriented businesses as well as the externally oriented businesses underperform the efficient, marketing oriented businesses.     

Introduction: What Role Can Experiments Play in Research on Regulation?

Journal of Regulatory Economics -     

Diverse approaches to managing diversity

Against a backdrop of philosophical and political debate, this article reviews the emerging pitfalls of new corporate diversity programs. Three pioneering corporate programs are examined closely, and a discussion of the purpose, the process, and the impact of these programs is offered. Original survey data reported here suggest that exposure to diversity issues affects workplace attitudes. Lessons are drawn that address the role of top leadership, participant mix, instructor quality, and corporate culture.     

Obtaining global market access for GMPCS

Demand for wireless telephony is huge and the potential for GMPCS, in particular, is widely recognized. However, the most serious problems to the introduction of GMPCS are not technical, nor financial, but are rather the political and regulatory barriers—notably fear of bypass and security concerns. Inmarsat does not believe that there should be any a priori limit to the number of GMPCS operators offering satellite capacity to national service providers. The market can best determine which will be successful. However, before countries open their markets, they will need to be convinced that it is in their interest to do so.     

Motives for Giving: A Reanalysis of Two Classic Public Goods Experiments

Experimental work in economics prompted the development of theories of other‐regarding behavior. In this article we reanalyze two classic public goods experiments and focus on the nature of individuals' responses to others' behavior in order to help distinguish alternative motives for giving, including altruism, warm glow, reciprocity, and inequality aversion. Analysis that allows for asymmetric feedback responses generates support for inequality aversion motives but little for reciprocity (matching), altruism, and warm glow. We conclude that individual‐level analysis of existing public goods data can provide more insightful, informative estimates of treatment effects.