企业领导行为研究的现实思考

所谓领导行为，一般是指率领、引导个人或组织在一定条件下实现一定目标的过程和手段。现代工业企业是一个由多种要素组成的比较复杂的社会经济组织，随着社会上义市场经济的推进和对外开放的加深，企业的内外部环境已经发生并将继续发生新的变化。这些变化，对企业领导者的领导行为提出了新的要求，同时也决定了企业领导者的劳动在很大洪度上必须是创造性的，而且这种创造性劳动的程度对于企业兴衰存亡有宕极其重要的意义。因此，加强对市场经济新体制下企业领导行为的探讨，继而推动我们建立与生产力和生产关系发展相适应的新的企业颌导制…     

略论企业形象设计在企业经营中的地位

随着市场经济的推进,企业形象设计纷纷被企业所注重,并在企业经营活动中取得了一些成效,我们选登了两篇文章,一是顾家麒、盛明华的《略论企业形象设计在企业经营中的地位》,把企业形象设计要求提到更新企业决策思想的高度来认识,强调了对产品开发的鲜明个性和拓展产品质量的时代内涵意义:     

时尚烛台燃起浪漫

在芬芳的花朵簇拥下的浮水蜡花朵,娇艳欲滴,在水中还可以继续燃烧;独特造型的蓝色海螺中,装着黄色的蜡烛,顿显浪漫情调;而香橙蜡烛点起来满室的甜蜜清香,更是让人久久不忍熄去。     

The Six Relationships between Goodwill and Core Competence of Corporation—Review of Research on Goodwill Accounting

Goodwill and core competence of the corporation are two concepts and they are easy to be confused, moreover, it uneasy to differentiate the source of advantages gained by the corporate, and also leads to a serious distortion between the value of the corporation acknowledged by market and the record value of accounting. This paper analyses the substance of goodwill and that of corporate core competence before coming to the conclusion that goodwill is a kind of combined intangible asset while core competence is a reluctant intangible asset, which means that both goodwill and core competence of the corporate belong to intangible assets, but the composing factors are inter-crossing and inter-containing. Moreover, goodwill and core competence have similar characters and there are also some relationships between them, such as succession ＆ development, abstract ＆ concrete, and superficiality ＆ essence as well. At the same time, there are some distinct differences between them in the following aspects： origination of research, initial definition, research background and theoretical basis, composing factors, value identified and measurement methods, way of value manifested, principle of value contribution and its accounting, etc. In the end, this paper comes to the conclusion that it is core competence that stands for the capability to gain advantages profit while goodwill is only a purchasing price margin, which is the balance of the exchanging value and book value of the net assets of the enterprise purchased. So, the core competence theory should be combined into goodwill accounting so as to establish core competence accounting, which will manifest the source of advantages gained by the corporation.     

还原规律，理性休假——再见，黄金周

历经锤炼之后。黄金周铅华褪尽渐显本色。从最初的全民狂热,到随后的大面积疑惑,每个黄金周过后,都给我们留下太多的思考。黄金周正是在这样的追问、分析、质疑下不断发展。黄金周还会继续,留给消费者、商家以及政府的,     

博洛尼卫浴的新中式情结

有一种韵味历久弥新,有一种气息回味隽永,有一种性感凝聚了文化品位和生活态度。新年伊始,当中式风潮席卷全球,世界目光齐聚中国之时,博洛尼08中国季新中式卫浴发布。