“Happy Together”: Effects of Brand Community Engagement on Customer Happiness

Because the pursuit of happiness is fundamental, humans perform a wide range of activities, including consumption, to lead a happy life. For marketers, findings from positive psychology suggest that customer happiness may arise through customer engagement. This article proposes a conceptual framework of customer happiness in brand communities and analyzes the effect of customer engagement on customer happiness, as well as on the ultimate outcomes of word of mouth and purchase intentions. Structural equation modeling provides a test of the model through an empirical study with 518 members from the online brand community for a German automotive brand. Customer engagement exerts a significant positive effect on customer happiness, which in turn increases positive word of mouth and purchase intentions. Therefore, marketing managers should invest in brand communities to engage customers and build and maintain their happiness and loyalty.     

Zur bedeutung einer Ausfallbedrohtheit von Versicherungskontrakten — ein Beitrag zur Behavioral Insurance

Kahneman / Tversky 1979 introduced the notion of so-called probabilistic insurance contracts. These are insurance policies involving a small probability that the consumer is not reimbursed because of a possible default of the insurance company. Extending the study ofWakker / Thaler / Tversky 1997, the present study contains an experimental analysis of the willingness of potential policyholders to pay for probabilistic insurance in dependency on the rating of the insurance company. It can be shown that people dislike probabilistic insurance and demand a substantial reduction in the premium to compensate for default risk. This reduction is rising with the default risk of the company. In addition, the results show a new phenomenon. The more an insurance company is threatened by default risk the less people are willing to accept contracts of this company at all. Finally the paper discusses implications for the control of insurance companies.     

CURRENCY VERSUS BANKING IN THE FINANCIAL CRISIS OF 1931

During the 1920s, Germany was the world's largest capital importer, financing reparations through U.S. credits. We examine financial channels in crisis transmission between these two countries around the German financial crisis of 1931. We specify a structural dynamic factor model to identify financial and monetary factors separately for each of the two economies. We find substantial crisis transmission from Germany to the United States via the financial channel, while monetary or financial crisis transmission from the United States to Germany was weak. We also find major real effects of the 1931 crisis on both economies, again transmitted via the financial channel.     

Organizational political climate: Shared perceptions about the building and use of power bases

Organizational politics continues to be acknowledged as a real and important dimension of organizational functioning. Most research has focused on ‘perceptions of organizational politics’ where organizational politics is conceptualized negatively and its relationship with detrimental individual and organizational outcomes is demonstrated. We argue that organizational politics can be conceptualized as a multi-dimensional climate level construct and that ‘organizational political climate’ can be both functional and dysfunctional. We propose and explain a four dimensional model of organizational political climate informed by existing theoretical perspectives on power bases. The four key dimensions are represented by the building and use of personal power, positional power, connection power and informational power. We also highlight the need for a comprehensive measure of organizational political climate which is underpinned by the four dimensions and which enables an assessment of the extent to which the organizational political climate is functional and/or dysfunctional. In summary, we recommend that HR practitioners seek to understand the functional and dysfunctional dimensions of organizational political climate and implement practices to foster a positive political climate. We overview practical implications for HR managers and suggest a future research agenda.     

Roles of intangible cultural heritage in tourism in natural protected areas

The ‘new paradigm’ for protected areas emphasizes communities and their cultural assets, including intangible cultural heritage, as critical and inseparable parts of these areas. As tourism can be a significant factor in the economic framework of natural protected areas (NPAs), the prominent role of the community can have important implications. This paper reports on one of the first empirical studies on the interaction between intangible cultural heritage and tourism in an NPA with a special focus on the role of intangible cultural heritage. It is based on six months of qualitative ethnographic fieldwork in Qeshm Geopark, in the South of Iran. Local intangible cultural heritage is found to manifest and be used in tourism in three distinct ways: First, as a source of attraction and addition to any tourism offerings; second, as conservation tool, especially where the natural environment has strong cultural meanings for the local community; and third, as a driver for facilitating culturally and naturally sensitive behaviour by visitors. Concluding statements address any conceptual and practical implications.     

Specialization of production — A factor of integration

The statute of the Council of Mutual Economic Assistance (CMEA) assigns to the institutions of the council the task to promote the process of specialization and cooperation in the production sector of the national economies. The development of the relations between the member countries indicates that especially in recent years this production specialization became a more and more important factor of integration.     

Worker participation in German enterprises

Worker participation is to be introduced by law in all major German enterprises in 1975 according to Federal Government plans. The new legislation which is to put the principle of the effective equality of labour and capital into practice has encountered fierce criticism, among employers in particular.     

The Role of Relationships in Determining Foreign Entry Modes

A number of theories explain the competitiveness of international firms. However, the role of the relationship between the supplier and potential customers is often neglected. Thus, a framework is developed that combines resource-oriented arguments with recent insights gained from transaction cost theory. The framework does not only serve to further our understanding of international competitiveness but also explains under which circumstances certain modes of foreign market entry promise success.     

Privatization,coordination and agency costs: The case for participation in Eastern Europe

In the paper, the interdependency between privatization and the growth of a new private sector is examined. While the dismantling of the omnipotent economic role of the state is a sine qua non for massive private investment, a vigorous private sector is needed to reduce unemployment and thus make further privatization possible. Since privatization is a lengthy process associated with a medium-term goal, while getting private investment started is important at the very beginning of the transition, this linkage constitutes a serious dilemma for the transformation. Multiple expectational equilibria arise and appropriate beliefs are crucial for the success of the reforms. Voucher schemes are shown to reduce agency costs of private investment and in this way may help to ensure coordination on the optimistic equilibrium.