2016年泛娱乐产业大格局

一、泛娱乐概念的产生及含义泛娱乐,指的是基于互联网与移动互联网的多领域共生,打造明星IP（intellectual property,知识产权）的粉丝经济,其核心是IP,可以是一个故事、一个角色或者其他任何大量用户喜爱的事物。从表现形式来看,IP可存在于多种文化产品。说到泛娱乐,就不得不提及近几年我国文化娱乐产业的爆发式增长。     

大数据下的文化产业

文化部党组书记、部长雒树刚在今年6月全国文化产业工作会议上指出,要大力推动文化产业创新发展,实现文化产业成为国民经济支柱产业。文化产业在满足人民群众多样化消费需求、使中国梦和社会主义核心价值观更加深入人心、加快经济发展方式转变、推动经济结构战略性调整、促进创新创业、提升国家文化软实力等方面的作用更加凸显。雒树刚强调,＂十三五＂时期是我国全面建成小康社会的决胜阶段,     

Townhouse residents’ use of interior products in the social zones of their homes as a demonstration of their need for uniqueness

Town houses or cluster homes refer to housing developments where the exterior façade of adjacent units are architecturally identical or very similar. A pertinent disadvantage of this type of tenure is that residents are not allowed to alter the exterior of their homes to reflect personal differences. This study focussed on the probability that residents in these type of townhouses would make intentional effort to demonstrate their uniqueness through counter‐conforming choice of interior objects for the social areas of their homes where guests are received and entertained. The study involved 182 respondents who lived in townhouses in a major urban area in South Africa who were recruited through convenient snowball sampling. Findings indicate that townhouse residents' interior product decisions are predominantly of a creative counter conformity nature which is the safer alternative than avoidance of similarity or unpopular choice counter‐conformity practices that might evoke criticism from peers or reference groups. Interior product choices are therefore predominantly cautious and aimed to evoke the admiration of others rather than critique. A positive outcome of this study in terms of future research is confirmation of the usefulness of the measuring instrument, which was originally developed for clothing research. Findings are insightful for property developers, interior designers, interior decorators and retailers in terms of consumer facilitation and the appropriate marketing of interior products.     

Customers' judgment of the customer service in appliance sales departments in an emerging economy

Evidence that consumers in emerging economies are more tolerant of ineffective customer service (CS), instigated an investigation into controllable elements of the service offering in a specific context in South Africa, namely, appliances sales departments in retail stores. The research aimed to identify possible shortcomings in CS amidst evidence that consumers are exposed to sophisticated merchandise that they have limited experience and understanding of. The intention was to suggest initiatives to augment the service offering so that it becomes more conducive for informed, responsible buying decisions. Household appliances represent a category of complex, durable and expensive merchandise that require more extensive information search before concluding buying decisions. A survey was done in 2007 through a pre‐tested structured questionnaire. Several branches of five prominent department stores were involved through liaison with industry. A store intercept method was used to recruit respondents: 296 questionnaires were filled in on the spot under supervision. Three sections of the questionnaire are relevant for this report: (1) consumers' satisfaction with CS; (2) a product knowledge test; and (3) demographic information. Factor analysis revealed a reduction of the original five elements of CS in the scale to three distinct elements that were labelled Personnel, Processes and Value for Money, and Product Presentation. The simpler scale suggests a less intricate judgment of CS in the context of this research. Means indicated that consumers were generally satisfied with all elements of CS, i.e. the service offering coincided with their expectations. Analysis of variance indicated no significant differences in the interpretation of any of the elements of CS by gender. A significant inverse relationship between satisfaction with CS and years of experience occurred for respondents with more than 25 years of experience in terms of Personnel (Element 1) and Processes and Value for Money (Element 2). Findings of the product knowledge tests were meant to verify consumers' CS judgments. However, scores were disappointingly low for all appliances across all respondent categories. Consumers' product knowledge could therefore not have supported informed buying decisions, despite prior experience and the opportunity to acquire additional product information during the in‐store encounter. Consumers' positive CS judgments suggest that they not necessarily realize their lack of crucial product knowledge. In the interest of informed and responsible buying decisions that have consequences for proper use and maintenance of appliances in the long term, retail stores that serve a broad customer base are encouraged to attend to in‐store customer assistance during the pre‐purchase phase, notwithstanding positive CS judgments. Non‐formal consumer education by competent, well‐trained salespeople is recommended to encourage evaluative rational product judgments. It is also suggested that store displays are designed to encourage consumers to be more inquisitive during store visits.