A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign

Corporate Social Responsibility (CSR) has emerged as a dominant theme guiding business practice. Governments have embraced this philosophy and legislated to encourage socially responsible business practice in its many forms. While governments' endorsement of CSR practice is expressed in policy, the successful integration into its own practice is not evidenced in the literature. Using a case research method, this paper analyses the nature of Australian government advertising processes, developing a modified framework founded on Wood's (1991 Wood, D. 1991. Corporate Social Performance revisited.. Academy of Management Review, 16(4): 691–718. [Crossref], [Web of Science ®] , [Google Scholar]) Corporate Social Performance model and Maignan and Ferrell's (2004 Maignan, I. and Ferrell, O. 2004. Corporate Social Responsibility and marketing: An integrative framework.. Academy of Marketing Science, 32: 1 [Google Scholar]) CSR principles. This research is important because it provides an application model for CSR practice and provides government with a decision‐making vehicle for CSR.     

Leisure Spaces,Community, and Third Places

ABSTRACT

After decades of highlighting the decline of social networks, leisure spaces as third places constitute a welcomed approach to mediate this loss. Third places are defined as public gathering places that ultimately contribute to the strength of community. We appreciate the concept and believe that it has and will continue to influence scholars in the field of leisure. For this reason, this research reflection argues Oldenburg's conceptualization of third places requires reconsideration. Specifically, we address the increasing prevalence of technology and question Oldenburg's claim that technology contributes to the isolation of individuals. We also encourage a more complex understanding of third places—one that is beyond the idealized notion of public places. Oldenburg's social dimensions of third places (enjoyment, regularity, pure sociability/social leveler, and diversity) are offered as a useful framework. More specifically, we argue that diversity is the most relevant characteristic when exploring third places as a platform for community.     

Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation

Abstract

This article proposes a framework of alternative international marketing strategies, based on the evaluation of intra- and inter-cultural behavioural homogeneity for market segmentation. The framework developed in this study provides a generic structure to behavioural homogeneity, proposing consumer involvement as a construct with unique predictive ability for international marketing strategy decisions. A model-based segmentation process, using structural equation models, is implemented to illustrate the application of the framework.     

Did public risk perspectives of mad cow disease reflect media representations and actual outcomes?

The first confirmed Canadian case of bovine spongiform encephalopathy (BSE) was reported to the general public on 20 May 2003 and received considerable media coverage. A random‐digit dialled telephone survey of 1207 people in Alberta, Canada, was conducted in spring 2007 to better understand public perspectives on the resulting economic concerns and effects on farming. Comparisons to other risk events and concerns about the overall risk were also examined. Respondents acknowledged BSE to be an economic risk, especially to cattle producers. Health risks were of little concern, especially in comparison to other relevant risk events such as severe acute respiratory syndrome (SARS) and the BSE crisis in Britain. However, the risk of BSE was perceived as more dangerous should a domestically attributed case of variant Creutzfeldt‐Jakob disease (vCJD) (the human form of the disease) occur. The social amplification of risk framework (SARF) was extended to demonstrate that the discovery of BSE in Alberta led to neither an amplification nor attenuation of risk. Rather, risk management strategies employed in Alberta led to a mirroring of media representations and public perceptions of the risk. This unusual situation is in part due to the social and cultural context of the discovery of BSE in Alberta, including the history and pride of beef production in Alberta, how the risk was anchored, and a trust in government fostered by the media. This research also demonstrated how the application and interpretation of SARF is dependent on the comparative value used to assess whether amplification or attenuation has occurred.     

Size of employment unit and injury rates in British manufacturing: a secondary analysis of WIRS 1990 data

This article uses unique information provided by the WIRS 1990 dataset in order to explore the relation between size and industrial injury in British manufacturing industry. Results are reported for both independent establishments and for those which form part of larger organisations. The examination of the relation between the injury rate and other variables is permitted by use of a regression model.     

The Evolution of Fiscal Policy in Australia

This paper examines the evolution of Australian fiscal policyand the fiscal policy framework over the past quartercentury.Following the early 1980s recession, a sustained fiscal consolidationsaw the general government budget balance (for all levels ofgovernment) move from a deficit of 3 per cent of GDP in 1983/4to a surplus of 1 per cent 5 years later in 1988/9. A severerecession in the early 1990s interrupted this process, and thebudget returned to sizeable deficits which peaked at 4 per centof GDP in 1992/3. The second half of the 1990s saw a repeatof the experience a decade earlier, with the budget returningto surplus in 1997/8. In contrast to the 1980s experience, however,the general government sector (for all levels of government)has recorded surpluses for the subsequent 8 years to the present.The paper outlines Australia's macroeconomic experience overthis time and argues that there have been two significant medium-termfactors motivating the extended periods of fiscal consolidation.The first factor, relevant since the mid-1980s, has been thelarge Australian current-account deficits since that time, andthe associated build-up of net foreign liabilities. The secondfactor, which entered the public debate more recently, is adesire to provide fiscal policy flexibility to respond to theageing of the population and the projected rising public costof health services—both influences that are likely tobe of increasing importance over the next generation or so.The paper discusses the introduction and evolution of Australia'smedium-term fiscal framework which has been put in place torespond to these challenges. Footnotes ¹ E-mail addresses: dgruen{at}treasury.gov.au; asayegh{at}treasury.gov.au     

Consumption Effects of Foreign Remittances in Jamaica

The term remittances refers to proceeds from the migration of labor that are sent to aid individuals remaining in the migrants’ home communities. In this paper, we investigate whether remittances alter the consumption pattern of recipient households in Jamaica. We present results from an Engel curve estimation specifically using the Working (1943) approach and a two-part fractional response model with instrumental variables to account for selection bias and endogeneity of remittances. The dependent variables are a subsample of the categories of consumption as defined in the Jamaican Survey of Living Conditions and include expenditures on food, schooling, health, gambling, alcohol and donations. We find that receipt of remittances significantly alters the recipient households’ expenditure allocations relative to other sources of income, although this effect occurs more through the participation decision. Overall, total effects of remittances are largest in the areas of luxury expenditures and home production, and to a lesser extent for education and grocery store purchases. These findings have significant implications for those remitting, those receiving, and governments looking to understand this large flow and less documented source of income.     

Perception of authenticity of tourist art among Native American artists in Santa Fe,New Mexico

This study investigated the authenticity of tourist art from the perspectives of Native American artists in Santa Fe, New Mexico. In‐depth interviews with nine artists revealed that authenticity of art for the artists strongly relates to the traditional manufacturing process. Indeed, the artists alter their art piece's exterior to appeal to tourists while also adhering to the traditional process of manufacture. Rather than connoting a loss of authenticity, they identify the process as an “enlargement” of the culture. The challenge for the artists is to improve understanding of the significance of the manufacturing process among tourists and younger generations of artists. Copyright © 2008 John Wiley & Sons, Ltd.