The convergent validity of dichotic listening and hemispheric priming as methods for studying lateralized differences in affective responses

This study investigates affective responses toward the text and music of an advertisement presented via a task involving either dichotic listening or hemispheric priming. The data indicate that affect toward the text and music does differ due to the efficiency of hemispheric specialization and that this pattern of results remains consistent across the two methods for studying lateralized differences. Specifically, the methods based on dichotic listening and hemispheric priming performed similarly in demonstrating the tendency of left-versus right-brain processing to favor words versus music, respectively. These convergent findings compensate, in part, for certain weaknesses in the apparent internal and external validities of the two approaches by supporting the reliability and generalizability of each method in producing results that corroborate those of the other.     

Gadget lovers

Marketers in firms that routinely produce high-tech innovations want rapid adoption of their products. Many believe the consumer segment that is targeted initially should consist of people who adopt innovative technology relatively early and are influential sources of information that others use as references for their own behavior. A set of adopters who might meet these requirements, but have not been the focus of prior scholarly research, are gadget lovers. This article provides insights into this segment, proposes a scale to measure its key characteristics, and reports the results of a group interview and four additional studies that support the validity of the scale (n ₁ = 1,655, n ₂ = 789, n ₃ = 1,366, and n ₄ = 188). The gadget lover scale explains adoption-related behaviors beyond the variance accounted for by technological innovativeness and key demographic variables.

Disentangling the performance effects of efficiency and bargaining power in horizontal growth strategies: An empirical investigation in the global retail industry

Mergers and acquisitions (M&A) and organic growth are two common strategies to achieve horizontal growth. In this study, we disentangle two distinct sources of firm performance corresponding to different theoretical perspectives on firm size: firms' bargaining power with respect to suppliers and customers, and operating efficiency arising from scale economies. We conceptually argue and empirically show that relatively, M&A enhance bargaining power in the short term while organic growth enhances operating efficiency over the long term. In order to disaggregate these effects, we use accounting rather than financial or managerial data and test our predictions in the global retail industry over a 20‐year period. We examine implications of these results for sustainability of size‐based competitive advantages. Copyright © 2014 John Wiley & Sons, Ltd.     

Predicting the antecedents of consumers' intention toward purchase of mutual funds: A hybrid PLS-SEM-neural network approach

The current study intends to identify the behavioural antecedents of investors' attitude and investment intention toward mutual funds using a robust SEM-ANN approach. It focuses on novel factors in the purview of the COVID-19 pandemic, increasing digitalization and social media usage. The research outcome indicates that attitude (ATB), awareness (AW) and investment decision involvement (IDI) have a significant positive relation with investment intention (BI). In contrast, perceived barrier (PBR) negatively relates to investment intention. Herd behaviour (HB) and social media influence (SMI) do not influence investment intention toward mutual funds. Moreover, all the tested predictors share direct relation with the attitude toward mutual fund investment, barring perceived risk (PR), which has an inverse relationship. As per the outcome of ANN sensitivity analysis, attitude is the most crucial determinant of investment intention. It is followed by awareness (AW), perceived barriers (PBR) and investment decision involvement (IDI). Among the significant determinants of attitude, self-efficacy (SE) is the most important determinant, followed by perceived usefulness (PU), perceived emergency (PEMER), subjective norms (SN) and perceived risk (PR).     

Identifying potential millennial customers for financial institutions using SVM

Journal of Financial Services Marketing - In order to survive in this complex economic business environment with fierce competition among various players of the finance sector, the need is to...