“Systematic combining”—A decade later

Ten years ago we published a paper in this journal: “Systematic Combining—An abductive approach to case research”. The aim of the present paper is to further articulate and emphasize key features of ‘systematic combining’ as a non-linear, non-positivist approach, in contrast to the mainstream perspectives on case research as represented, for example. The discussion revolves around three themes. First, we compare case studies based on replication logic with single case research. Second, we discuss the research processes in studies relying on these approaches. Third, we analyze the types of theories that can be developed from these two kinds of studies. We then discuss some general problems related to the assessment of the quality of the type of case studies we advocate. The paper ends with a concluding discussion addressing the opportunities available for case research, of which systematic combining is one of many alternative approaches.     

Nanomarketing: A New Frontier for Neuromarketing

The emergence of neuromarketing has significantly advanced conventional marketing research, illuminating how unconscious responses and emotions impact consumers’ perceptions and decision‐making processes. Neuromarketing is founded on the assumption that individual sensory and motor systems can be identified in specific networks of brain cells, the observation of which can reveal the unconscious or emotional characteristics of consumer decision making. Yet, neuromarketing technologies present several limitations that can impede the extension and validation of their application: (i) the development of high‐priced and time‐restricted neuroimaging experiments; (ii) the employment of large and immovable devices confined to artificial laboratory environments; (iii) the use of a single neuroimaging technology at a time (usually the functional magnetic resonance imaging); (iv) the use of a single nonneuroimaging device at a time; and (v) the potentially unethical manipulation of research subjects. One way to address these issues involves nanotechnologies, which present a ground‐breaking opportunity for neuromarketing research. These technologies encompass not only the traditional notion of structures, devices, and systems created by limiting shape and size at the nanometer scale, but also the new miniaturized tools based on one or more nanocomponents. The integration of neuromarketing and nanotechnologies could start a new field of research, which is termed here nanomarketing. Nanomarketing makes it possible to: (i) carry out noninvasive and nonintrusive experiments in shopping places; (ii) monitor consumers’ mental processes in real time; (iii) combine different technologies to corroborate results obtained by different neuroscientific tools; (iv) integrate neurophysiological field indicators with laboratory neuroimaging results; and (v) highlight ethical issues raised by the use of these novel, portable, and easy‐to‐use nanodevices. This study thus has a twofold aim: (i) investigating both the limitations and opportunities, for researchers and practitioners, that accompany the miniaturization process and application of nanotechnologies to neuromarketing; and (ii) providing a critical review of the aforementioned limitations, highlighting the theoretical and managerial implications, and summarizing the discussion for future research.     

The returns to training in Russia: a difference‐in‐differences analysis

The experience of developed countries – particularly member‐states of the OECD – has shown that employers are actively investing in developing the human capital of their employees. According to research conducted by the World Bank, more than half of the companies in developed countries provide their employees with training in one form or another. There is, however, reason to believe that the situation is quite different in Russia. Some studies have shown that the level of investment in training in Russia is much lower. This difference can be explained by the fact that employers do not see the point in such investment because it is much easier to lure employees with the required qualifications than to train their own staff. Moreover, Russia faces a problem with high employee mobility, meaning that companies are not sure that they will get a return on their investment. Given these circumstances, the present study examines whether investments in human capital in Russia are profitable. It investigates the wage return to job‐related training using a difference‐in‐differences estimator to control for unmeasured differences in ability and measured differences in past wages as a proxy for ability and motivation. Estimates use panel data from The Russia Longitudinal Monitoring Survey – Higher School of Economics from 2004 to 2011. As predicted, positive returns to training are identified and the returns increase absolutely with the level of past wages.     

Cultural and Institutional Antecedents of Country Risk

This study explores the effects of cultural and institutional factors on country risk. We use the 2004 Global Leadership and Organizational Behavior Effectiveness Research study’s estimations of nine cultural dimensions, as well as measures of democracy and gender empowerment, in a sample consisting of 55 countries. The results indicate that gender empowerment, humane orientation, and institutional collectivism have a larger impact on country risk than democracy, uncertainty avoidance, and gender egalitarianism. The interdependency of some cultural dimensions suggests that cultural and institutional differences could be used to predict mean country risk ratings.     

The importance of non-profit organisations in developing wine tourism in Poland

The main objective of this paper is to diagnose the influence of non-profit organisations in the development of wine tourism in Poland. Analysis is provided of their activities in promoting wine and wine tourism among farmers, people wanting to establish new vineyards, and tourists. Public sources are used as a secondary source for the research, including documents from the Agriculture Market Agency, the Central Statistical Office of Poland and non-profit organisations, as well as primary data. Interviews were used to research. These were conducted with the chairpersons of the following associations of wine growers: the Lesser Polish Gorge of the Vistula Wine Growers Association (Stowarzyszenie Ma?opolskiego Prze?omu Wis?y), the Polish Institute of Grapevines and Wine (Polski Instytut Winoro?li i Wina), the Lesser Poland Wine Forum Association (Stowarzyszenie Ma?opolskie Forum Winne), and the Subcarpathian Wine Growers Association (Podkarpackie Stowarzyszenie Winiarzy). Research was conducted between April and June 2012. The results confirmed the importance of non-profit organisations in developing winery and wine tourism in Poland. These organisations motivate people to wine production through coaching, combined operations, and joint meetings. They organise events such as wine festivals and competitions; cooperate with the media; receive money from local governments for activities to enhance the attractiveness of the region and initiate common work to change wine legislation in Poland.     

Taxing and Regulating Vices*

We study the optimal taxation and regulation of sin goods – goods that are enjoyable to consume but also create future negative health consequences – within a setting in which individuals are time-inconsistent (and thus consume too much), regulation makes the consumption of sin goods less pleasurable, and taxation involves administrative and compliance costs. In contrast to previous literature, we find that regulation can be beneficial even when corrective taxes are available and individuals are homogeneous. Moreover, despite the inefficiencies associated with the use of both instruments, the consumption of the sin good might fall short of the first best. The results are robust to consumers’ heterogeneity.     

Equal Pay for Equal Task: Assessing Heterogeneous Returns to Tasks across Genders

We inspect the heterogeneous association between tasks and wages across genders using individual-level data on U.S. workers. Our findings suggest that women receive a higher wage premium when engaged in cognitive tasks and experience more contained wage losses when performing manual activities. However, a wage penalty characterizes women engaged in highly social intensive jobs. Further inspection reveals that this result is especially driven by the teamwork component of social activities.     

The decision to invest in a low-wage country: Evidence from Italian textiles and clothing multinationals

In this paper we investigate the firm-specific factors that account for the decision to invest in low-wage countries on the part of Italian firms in the textiles and clothing sector. This analysis is motivated by the fact that our survey data show, between 1990 and 1997, a decline of average employment in parent companies, while that in subsidiaries grew substantially. However, correlation and regression analysis show that employment in parent companies that invested in low-wage countries only seems to be negatively related with employment abroad. Our hypothesis is that investments in cheap labour countries are mainly cost-driven and are undertaken by firms that focus on a low-quality, low-cost strategy. We test this hypothesis through a probit analysis. The evidence suggests that investments to cheap labour countries are more likely to be of a vertical type, being relatively more labour-intensive compared with the parent company. Our hypothesis seems to be confirmed empirically. Investments in low-wage countries are more likely to generate abundant intra-firm trade and to be undertaken by firms with low shares of skilled employment.     

Pattern Bargaining and Wage Leadership in a Small Open Economy*

Pattern bargaining with the tradables (manufacturing) sector as the wage leader is common in Europe. We question the conventional wisdom that such bargaining produces wage restraint. In our model, all forms of pattern bargaining give the same outcomes as uncoordinated bargaining under inflation targeting. Under a monetary union, wage leadership for the non‐tradables sector is conducive to wage restraint, whereas wage leadership for the tradables sector is not. Comparison thinking might lead the follower to set the same wage as the leader. Such equilibria can arise when the leader sector is the smaller sector, and these can promote high employment.     

Engineering economy as a vibrant and relevant course in the engineering programs of today and tomorrow

Abstract

Engineering economy has been studied by the majority of engineering students for many years, yet its place in engineering education is often misunderstood. Logic suggests that the engineering economy course would be highly valued since it is the only course many engineering students will take related to financial matters, but instead there is evidence that the subject is being marginalized. While pressures to reduce program credit hours and changes to the Fundamentals of Engineering exam may play a role in this, perhaps engineering economy has not sufficiently evolved to meet the needs of students or the realities of the contemporary workplace. What can be done to ensure that engineering economy fulfills its potential as an important part of engineering education? There may be few clear-cut answers, but we believe that engineering economy should shift toward a future characterized by rigorous coursework grounded in engineering design principles and applications of risk and uncertainty. This has been our goal in teaching engineering economy at Western Michigan University for many years. The purpose of this paper is to communicate the essential elements of a strategy that has helped to make the course a vibrant component of several engineering programs.