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161.
    
Branding studies, especially those focusing on brand extension, have often centered on establishing the relationship between consumer evaluation and the match between a product concept and the brand (concept congruity). This study introduces an additional type of congruity that arises in the evaluation of co‐branded products, the congruity between brand partners (between‐partner congruity). Between‐partner congruity has not previously been explicitly considered in the co‐branding literature, but is potentially an important influence on consumer perceptions of a brand partnership. Thus, this study represents an initial attempt to understand how the level of between‐partner congruity will affect consumer response to cobranded products. Several findings in the marketing literature have suggested that when respondents have the motivation to resolve incongruity, the relationship between congruity level and evaluation is nonmonotonic. In other words, moderately incongruent concepts are preferred to congruent or highly incongruent concepts to form an “inverted‐U” data function. Yet, when motivation to process is low, evaluation becomes less favorable in a linear fashion as incongruity increases. This study examines whether these findings can be extended to co‐branding. When concept congruity is controlled across brand pairs, the nonmonotonic relationship between between‐partner congruity level and product evaluation is observed when consumers are encouraged to elaborate on the rationale for the partnership (high involvement). However, when consumers attend to the global similarity of the partners (low involvement), product evaluation becomes less favorable as between‐partner incongruity increases. © 2007 Wiley Periodicals, Inc.  相似文献   
162.
This paper estimates the quantity of pollutant produced by the Hong Kong hotel industry through diesel oil consumption. A survey of 20 hotels was carried out to collect three years' energy consumption data. Regression analysis indicated that gross floor area was a major and statistically accepted factor in explaining diesel oil consumption. Diesel oil consumption had reduced from the early 1990s and stabilised by the late 1990s. The sulphur dioxide, nitrogen dioxide, carbon dioxide and particulate pollution created by the hotel industry's diesel oil usage from 1990 to 1999 is estimated. The findings indicate that existing green measures and devices are passive and depend on the assimilation of the atmosphere. Environmental costs have stabilised at about HK$54,000 per annum. More proactive approaches to reduce usage and environmental impacts are proposed.  相似文献   
163.
A bstract Previous theoretical and empirical research on economic sociology leaves much to be desired in terms of consistently defining the agenda and objectives of the discipline As a result, economic sociology often appears to lack a clearly defined mission and purpose This is epitomized by various failures to establish adequate epistemological relations of the proper realm of economic sociology with those of economics and sociology, and especially with the domain of rational choice theory This failure is compounded by a misplaced distinction between the subject matter of economic sociology and that of sociological economics, or socioeconomics And some recent works in the discipline (including the ambitious Handbook of Economic Sociology ) have not helped to remedy this situation In this paper, we try to address this situation by suggesting some reformulations of the subject matter of economic sociology in relation to those of related disciplines In addition, we attempt to redefine the field of the sociology of the market which is seen as the focal specialty of economic sociology  相似文献   
164.
    
Abstract . An empirical analysis of the property crimes, robbery, burglary and larceny, is presented for all 120 counties in Kentucky. While this analysis is based on an economic model of crime, certain sociological and legal variables are included as well in the system of equations. Overall, the empirical results support prior studies’findings with the exception that a quadratic relationship is found to exist between urbanization and each of the property crimes. Furthermore, neither the economic nor the non economic influences measured appear more important for affecting crime rates. Specifically, results indicate that the level of poverty, the degree of tourism, the presence of police, the unemployment rate and the apprehension rate all affect property crimes. In contrast, the length of sentence, the degree of industrialization, the level of public assistance payments and the proportion of youth in the county have no affect on property crime rates in these areas.  相似文献   
165.
166.
Book reviews     
I am indebted to the Department of Economics at the University of Warwick for their hospitality while I was working on this review.  相似文献   
167.
    
The fertilizer swaps market is a potential tool to protect against fertilizer price risk. The swaps evaluated here are cash settled using The Fertilizer Index. Hedge ratios and hedging effectiveness are calculated for urea and DAP diammonium phosphate (DAP)) swaps. Urea and DAP swaps perform poorly as a hedging tool over a one-week horizon. As the hedging horizon increases, the hedging effectiveness of swaps improves. The swaps are more effective in mitigating risk across ocean freight routes than across inland routes. The limited hedging effectiveness is due to high spatial basis risk in fertilizer markets.  相似文献   
168.
    
We analyze a model of moral hazard in local public services, which could be efficiently managed by officials under local democratic accountability, but not by officials who are appointed by the ruler of a centralized autocracy. The ruler might prefer to retain an official who diverted resources from public services but contributed part to benefit the ruler. The autocratic ruler would value better public services only when residents reduce taxable investments, which become unprofitable without good public services. For local government to benefit local residents, they must have some decentralized power to punish an official who serves them badly even while serving the ruler well.  相似文献   
169.
170.
On the real effects of inflation and inflation uncertainty in Mexico   总被引:4,自引:0,他引:4  
We estimate an augmented multivariate GARCH-M model of inflation and output growth for Mexico at business cycle frequencies. The main findings are: (1) inflation uncertainty has a negative and significant effect on growth; (2) once the effect of inflation uncertainty is accounted for, lagged inflation does not have a direct negative effect on output growth; (3) However as predicted by Friedman and Ball, higher average inflation raises inflation uncertainty, and the overall net effect of average inflation on output growth in Mexico is negative. That is, average inflation is harmful to Mexican growth due to its impact on inflation uncertainty. (4) The Mexican Presidential election cycle significantly raises inflation uncertainty both during the year of the election and the year following the election which has correspondingly negative effects on output growth.  相似文献   
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