Discourse as the means of community creation

The concept of “discourse communities” has wide use in education and linguistics, but has not yet been incorporated into studies of organizing. We would like to propagate the term in the context of organizing, as it extends the commonly accepted Foucault's insight that discourses tend to create their objects. One could add that discourses also create the identities of their participants. The concept is used in this paper as an analytical tool for three cases. We begin with the case of an attempt to create a new discourse community to replace an existing one. Following the logic of grounded theory, the analysis moves to a similar case—the creation of a discourse community around a product development project. The third case, although portraying a different process—an international acquisition—reveals a pattern similar to the second one. These cases demonstrate that discourses can both create and dissolve boundaries around a discourse community, and that although discourse is often used to create inclusion, it may also recreate the traditional patterns of exclusion.     

A tidal wave for change. The case of the automotive supply chain in the West Midlands

The focus of this paper concerns change in the automotive supply chain, industry responses, and policy and strategic implications. Automotive components suppliers are buffeted by global trends and forces, including rising quality standards, environmental issues, and product and process innovation. Although the higher ranks of the supply chain adapt to change continuously, new technologies on the horizon threaten to make many automotive components manufacturers obsolete within some three to ten years. The West Midlands region is particularly vulnerable given its high concentration of automotive suppliers. The potential for related diversification is limited and investment is needed in new manufacturing activities (rather than assembly or sales/distribution) related to environmental, alternative power and electronic technologies. This will position the UK's automotive supply base at the forefront of technological advance against strong and aggressive global players notably from the US, Germany and the Far East. Both the private and public sectors have a strategic and supporting role to play in ensuring that opportunities are maximised. The West Midlands case study has a broader currency for initiatives targeting diversification both in vehicles production and in other manufacturing sectors. Its significance is heightened by the increasing tendency for other sectors-such as food and drink production, and domestic appliances- to adopt automotive practices.