The effect of superstitious beliefs on performance expectations

We explore superstitious beliefs as a basis of product performance expectations and their impact on initial purchase likelihood and subsequent satisfaction. In doing so, we demonstrate instances when superstition-driven expectations cause consumers to make purchase decisions that run counter to economic rationality. In the first set of studies we find that Taiwanese consumers are relatively more likely to purchase a product with positive superstitious associations based on its “lucky” color, and are more likely to purchase and are willing to pay more money for a product with a smaller but “lucky” number of units contained in the package (e.g., eight tennis balls compared to ten). In contrast, consumers who do not hold such superstitious beliefs adhere to the more rational choice paradigm. Next, we show that the differences in purchase likelihood are driven by superstition-based performance expectations. We further generalize these findings to product satisfaction, and find support for expectation disconfirmation sensitivity as a moderator of the effect.

Optimal location of new forests in a suburban region

This paper looks at the optimal location of new forests in a suburban region under area constraints. The methodology takes into account use benefits, non-use benefits (both bequest and existence values), opportunity costs of converting agricultural land, as well as planting and management costs of the new forest. The recreational benefits of new forest sites are estimated using function transfer techniques. We show that the net social benefit of the total afforestation project varies up to a factor 6. The recreational value of a site varies considerably with the available substitutes.     

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

Consumers often undervalue price promotions because they discount the discounts. In this research, we examine the effect of using a novel type of discount presentation (e.g., “Pay 60% of the regular price”) on deal evaluations, and compare it to that of an equivalent discount presentation commonly used in the U.S. (e.g., “Get 40% off the regular price”). In three experiments we show that the former discount presentation results in higher perceived savings and higher purchase likelihood than the latter. Using process measures, we demonstrate that this effect is due to increased systematic processing induced by the novelty of the discount presentation, which improves calculation accuracy and hence decreases the underestimation of discounts. We also report a boundary condition of the effect of discount presentations on deal evaluations by showing that it is eliminated when consumers do not need to expend effort to accurately process price information. Both authors contributed equally and are listed in alphabetical order     

An econometric model of potential output, productivity growth, and resource utilization

This paper specifies a macroeconometric model providing a simultaneous framework for estimating the natural rate of unemployment, the full-employment (FE) labor force and hours of work, the FE productivity growth rate, and the growth path of potential (FE) output during 1960–2000. The estimated output and unemployment gaps are consistent with Okun’s Law. Historical perspective is provided on the expansion of the nineties by comparing it with those of the three previous decades in terms of growth and utilization of potential output. Factors accounting for the growth of potential output, productivity and labor supply are identified and compared.     

Improving retail manpower planning with a quasi-subjective waiting line model

One of the most fruitful approaches for increasing marketing productivity is through more efficient manpower planning. This is particularly true in the labor intensive sectors of marketing such as retailing, particularly the retail department store. Waiting line models offer a high degree of potential for more effective manpower planning in the retail department store. The department store, however, presents a particular set of problems which make applications of waiting line models to manpower planning fairly complex. This complexity stems from two major sources: 1) consumer shopping behavior and 2) sales personnel management practices. This article discusses these problems and presents a model by which they can be handled for retail department stores. A detailed example illustrating the model's application is also provided.     

Energy Informatics

Due to the increasing importance of producing and consuming energy more sustainably, Energy Informatics (EI) has evolved into a thriving research area within the CS/IS community. The article attempts to characterize this young and dynamic field of research by describing current EI research topics and methods and provides an outlook of how the field might evolve in the future. It is shown that two general research questions have received the most attention so far and are likely to dominate the EI research agenda in the coming years: How to leverage information and communication technology (ICT) to (1) improve energy efficiency, and (2) to integrate decentralized renewable energy sources into the power grid. Selected EI streams are reviewed, highlighting how the respective research questions are broken down into specific research projects and how EI researchers have made contributions based on their individual academic background.     

Reproduction and scarcity: the population mechanism in classicism in the ‘Jevonian revolution’

We argue that the shift from classicism to neoclassicism in nineteenth-century Britain can be seen as a change from a reproductive environment with internal scarcity, as in Malthus's population mechanism, towards a non-reproductive environment with external scarcity, as in Jevon's theoretical and applied economic work. We reconsider Jevon's use of seemingly classical concepts as well as the role of the population mechanism in Jevons's works.     

Adolphe Quetelet,the average man and the development of economic methodology *

Abstract

Quetelet's contribution to statistics has received adequate attention in Stigler (1986 Stigler, S. M. 1986. The History of Statistics. The Measurement of Uncertainty before 1900, Cambridge & London, MA: Belknap Press of Harvard University Press.  [Google Scholar], 1999 Stigler, S. M. 1999. Statistics on the Table. The History of Statistical Concepts and Methods, Cambridge & London, MA: Harvard University Press.  [Google Scholar]) and Porter's (1986) seminal works on the history of that scientific discipline. 24 24 See also Westergaard (1932 Westergaard, H. 1932. Contributions to the History of Statistics, London: King & Son.  [Google Scholar]: 167–70), Klein (1997 Klein, J. 1997. Statistical Visions in Time. A History of Time Series Analysis 1662–1938, Cambridge: Cambridge University Press.  [Google Scholar]: 122–31). Our contribution investigates Quetelet's influence on economic methodology. Other scholars have already investigated his influence on econometrics and empirical economics (Morgan 1990 Morgan, M. S. 1995. The History of Econometric Ideas, Cambridge: Cambridge University Press. [1990] [Google Scholar], Stigler 1999 Stigler, S. M. 1999. Statistics on the Table. The History of Statistical Concepts and Methods, Cambridge & London, MA: Harvard University Press.  [Google Scholar]), but we argue that his influence on theoretical economics should be considered significant as well. We devote attention to Quetelet's concept of the ‘average man’. For this purpose we briefly summarize Quetelet's methodology and examine the evolution of his ideas as expressed in his published works. We then investigate his influence on Jevons's ‘calculus of pleasures and pains’ and on the statistical investigations of the German historical school. We argue that the history of statistics, and especially Quetelet's contribution, should not be neglected by historians of economic thought as it provides important insights into the development of economic methodology.     

Drivers of Socially Responsible Investing: A Case Study of Four Nordic Countries

In this study, we try to establish what determines the substantial differences in the Nordic countries’ size and composition of socially responsible investing (SRI). We investigate if these differences between Denmark, Finland, Norway, and Sweden can be associated with key characteristics in economics, finance, culture, and institutions. We find that in particular economic openness, the size of the pension industry, and cultural values of masculinity (femininity) and uncertainty avoidance can be associated with the differences in SRI in the four countries. On basis of these findings, we lay foundations for an international theory of SRI.     

Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis

Abstract

The authors report a content analysis that assessed gender role portrayals in advertisements from highest circulation Japanese magazines. They found that, although some indigenous gender stereotyping was evident, several traits previously associated with Japanese women (devoted, obliging, rattle-brained, superstitious, thorough) were associated with men. Also, men were not linked with certain stereotypical male traits (autocratic, blustery, forgiving, generous, severe). Other findings included women being shown in a positive way as often as men. In terms of common international stereotypes, women were not associated with low priced products or portrayed as being more deferential than men. However, women still were portrayed as more concerned with appearance and as younger than men, were not depicted as product authorities, and were shown more often in sexist than in nonsexist depictions.