An Alternative Management Framework to Limit the Impact of SCUBA Divers on Coral Assemblages

This study investigates the relationship between the level of exposure to interpretive media and the cognition, affect and behaviour of zoo visitors, i.e. what they report knowing, feeling and doing following their interpretive experience at the zoo. Visitors were surveyed at the exit to a particular zoo experience, a recently opened lion exhibit that uses an array of static and face-to-face interpretive media to convey messages about the difficulties faced by lions, particularly when they come into contact with humans. A validated self-report instrument consisting of 29 items was used to capture ten cognitive, affective and behavioural indicators or outcomes of the interpretation. The 288 respondents experienced between one and four different interpretive media, and the results on every one of the ten indicators reveal that visitors' reported cognitive, affective and behavioural outcomes were greater, many with statistical significance, as the number of interpretive media increased. The findings confirm and extend previous research which found that the cognitive impact of interpretation was not only greater with multiple layers of interpretation but also suggested the need for further research with other types of interpretive media on other visitors and in a wider range of sustainable tourism contexts.     

A review and evaluation of China's quality assurance system for tour guiding

This paper evaluates the effectiveness of China's tour guiding quality assurance system as an instrument for sustainable tourism. It notes the importance of China's 131,000 tour guides for inbound, outbound and domestic tourism. China's tour guiding quality assurance and regulatory mechanisms are then reviewed, including qualification examination, licensing, professional certification, training, awards for excellence, professional associations and codes of conduct. Structurally, China's comprehensive and comparatively regulated system may be recommendable to other countries, particularly its certification and licensing systems. However, the findings suggest that tour guide quality assurance in China may be constrained by an over-reliance on government and the absence of industry-driven mechanisms for some elements such as monitoring, enforcement and rewarding excellence. Most importantly, the focus of China's quality assurance system is on a limited number of tour guiding roles and tends to overlook those most critical to harnessing the guide as a vehicle for sustainable tourism. Key future development areas could extend recognition and reward for the guide's performance as a role model, advocate, mentor, interpreter, cultural broker and environmental monitor.     

Politics, policy and regional tourism administration: a case examination of Scottish area tourist board funding

The issue of Area Tourist Board (ATB) funding in Scotland has been of growing importance since 1996, when the Government empowered a reduction in the number of such Boards from 32 to 14. While much of the controversy surrounding this reduction in the number of Boards has centred on issues of the discharge of responsibilities, questions of ATB funding have recently been brought to the fore because of financial difficulties faced by several ATBs. This paper explores questions of ATB funding, beginning with an overview of Scotland's tourism administrative structure before proceeding to examine perceived difficulties with the role, structure and funding arrangements for the ATBs in the context of current debates to resolve these. With the ultimate objective of evaluating the most commonly propounded resolutions to the ATB funding problem, the paper describes and analyses opportunities for, and obstacles to long-term change, conluding that a possible palliative is a centralized funding mechanism tempered by safeguards to local accountability and the delivery of tourism services.     

About the authors

This paper has the implicit theme that there are changes afoot in both the marketing and accounting professions. Explicitly, how changes in the accounting area may affect marketing people is explored. The particular focus is brands, especially their capitalization in the balance sheet of some companies. The controversy around this practice is discussed, and suggestions for the possible impact on marketing outlined. Many companies are already reviewing the way that they manage their brands, and some are. restructuring accordingly. This may be the beginning of many such changes.

The brand valuation and capitalization debate is reviewed from the late 1980s to date. The Accounting Standards Board (ASB) has now released Financial Reporting Standards that relate to the discussion, but do not, as one might hope, conclude it. The standards deal with intangible assets generally, rather than brands specifically. Hence the treatment of brands remains ambiguous and open to interpretation.

Financial reporting systems, which still seem to focus brands as short‐term propositions, are far removed from the way that many marketers and some accountants believe brands should be managed. Therefore, it is concluded to be unlikely that these ASB pronouncements will have created a new order.     

Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers

While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth.     

Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective

This paper investigates the competitive relationship between dominant urban agglomeration formats (traditional ‘evolved’ town centres and ‘created’ shopping malls) and the drivers of competiveness in the form of key agglomeration resources (accessibility, parking condition, tenant mix, atmosphere). Based on a consumer survey (n, 2,161) across three distinctive European capital cities, covariance-based structural equation modelling reveals remarkably limited differences between formats in terms of the investigated drivers of competitiveness. Positive relationships of patronage towards both formats in all cities and the significant difference in why respondents patronise them suggest a partly complementary existence of the two types of agglomeration. We explain this apparent complementarity through the theory of adaptive resilience that has seen evolved agglomeration formats develop to provide a differentiated offer and consumer attraction compared with enclosed malls.     

The IB/ IHRM interface: Exploring the potential of intersectional theorizing

Although the core concepts underlying IB and IHRM provide a common lexicon and epistemology, this commonality is often more implicit than explicit. We highlight not only the common ground but also the lack of critical dialogue between the two fields. This paper asks: What can each field learn from the other? What do scholars from IB learn from IHRM and vice versa? We identify a possible agenda and concerns regarding theory building as a basis for dialogue between the two fields.     

Culture,leadership and motivation in two Commonwealth Caribbean countries: One look at the African Diaspora

Little is known of Caribbean people's views on their culture or of their beliefs regarding leadership and motivation. This study reports the results of a Delphi Technique with people in leadership positions and focus groups. Across groups, responses were relatively consistent: ethnicity and culture are described as influenced by religion, and Christianity in particular; African roots and country of origin are important; effective leaders are charismatic, visionary, results oriented, and they motivate others, lead by example, and develop vision and goals. Leaders believe motivation comes from making a difference for others. Nonleaders believe leaders are influenced by financial rewards and self‐fulfilment; nonleaders are motivated primarily by financial rewards. The results are generally similar to Western beliefs, but some interesting differences are identified. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.