Effect of the use of social media in trust,loyalty and purchase intention in physical stores

This research evaluates the effect of the use of social media on consumer trust, loyalty and purchase intention in physical stores. We used six constructs in a structural model: a consumer’s use of social media, company-generated communication in social media, user-generated communication on social media, trust, loyalty and purchase intention. We considered 406 valid respondents in the analysis. The results suggest that the use of social media, company and user-generated communication positively affects trust of the physical store. Trust, in turn, has a direct positive effect on consumer loyalty to the store, and both trust and loyalty have positive impacts on a consumer’s purchase intention. We note the impact of the use of social media on purchase intention in physical stores, through the building of trust and loyalty with the store, as a fundamental element in the definition and implementation of a successful marketing strategy by high street retailers.     

Wage differentials across firms: an application of multilevel modelling

Multilevel modelling techniques are applied to a dataset that matches firms and workers, to pinpoint and explain contrasts among company wage policies. Results indicate that wage differences across firms are statistically significant, affecting every parameter of the pay policy (returns to schooling, tenure, experience, the penalty imposed on newly hired workers and on women). Gross labour productivity, average schooling in the firm, firm size and economic sector are relevant forces shaping the contrast between employers' pay policies. Copyright © 2000 John Wiley & Sons, Ltd.     

Ruin Probabilities And Capital Requirement for Open Automobile Portfolios With a Bonus-Malus System Based on Claim Counts

For a large motor insurance portfolio, on an open environment, we study the impact of experience rating in finite and continuous time ruin probabilities. We consider a model for calculating ruin probabilities applicable to large portfolios with a Markovian Bonus-Malus System (BMS), based on claim counts, for an automobile portfolio using the classical risk framework model. New challenges are brought when an open portfolio scenario is introduced. When compared with a classical BMS approach ruin probabilities may change significantly. By using a BMS of a Portuguese insurer, we illustrate and discuss the impact of the proposed formulation on the initial surplus required to target a given ruin probability. Under an open portfolio setup, we show that we may have a significant impact on capital requirements when compared with the classical BMS, by having a significant reduction on the initial surplus needed to maintain a fixed level of the ruin probability.     

Market Research and Advertising Strategy in Portuguese Agencies: Perspectives of Professionals

SUMMARY

The advertising campaign development process is frequently described in manuals and textbooks. Nevertheless, the empirical perspective gives us a better understanding of the real world. In this study, we tried to understand, to systematize, and to describe the process of research and strategy in advertising agencies. To accomplish this objective we conducted 25 in-depth interviews with advertising agency professionals in Portugal. Cross-analysis of the statements allowed us to identify 5 themes: research done by the client before providing the brief to the agency, client's brief, information gathering done by the agency, brief's discussion inside the agency, and creative brief.     

Food supply and inflation

The paper presents an analytic version of the Latin American structuralist theory of inflation. It emphasizes the difference between the productive sectors of the economy and draws attention to the fact that the inflationary process is closely linked to inconsistent claims for shares in income. It describes a Keynesian economy with two (three) sectors. Real desired wages are rigid. Money is passive. It is shown that the structuralist hypotheses are capable of generating disequilibria that can lead to constantly rising prices without any built in mechanism to offset them. Steady inflation can only persist if workers allow their real wage to be kept below target. As the workers try to catch on, the model will blow up: an accelerating inflation can be observed in many Latin American countries during periods when wage settlements, aimed at restoring inflation losses, escaped the government control. The paper also explores the implications of foreign trade: it shows that, under structuralist hypotheses, external disequilibria cannot be corrected through exchange rate devaluations alone, and it examines the stagflationary impacts of an increase in the price of imported intermediates.     

Why solidarity matters (and sociability doesn't): The effects of perceived organizational culture on expatriation adjustment

This study examines the relationship between perceived organizational culture and cross‐cultural adjustment. Using the organizational culture framework of Goffee and Jones (1996, 1998) that describes organizational culture as the intersection of sociability (e.g., the level of friendliness and socialization between organization members) and solidarity (e.g., the commonality of interests and goals among organization members), this research examines home and host organizational culture as they affect expatriation adjustment regardless of culture novelty (e.g., national cultural differences). The data were obtained through a self‐administered questionnaire filled in by 166 expatriates from 29 nationalities and assigned to 39 countries. The analyses showed that perceived home and host solidarity predicts expatriates' work and general adjustment, though not interactional adjustment. These results confirm that perceived organizational culture is a predictor of expatriation cross‐cultural adjustment. ©2011 Wiley Periodicals, Inc.     

PDO Beef Recognition: How Can We Improve It?

There is agreement that product origin affects its quality evaluations. Though existing legislation makes use of this fact, recognition of such terms and symbols is quite low and taking advantage of origin as a differentiation source is often lost. Using a sample of Portuguese consumers and Protected Designation of Origin (PDO) beef, results confirm low level of PDO label recognition. It is not enough to communicate that a PDO label is linked to a particular region, but other aspects should be highlighted, namely, products' experience attributes. Efforts should be made to improve communication to the consumer of what a PDO label exactly stands for.     

Explaining the Uneven Economic Performance of the EU Cohesion Countries: An Export-Led Growth Approach

This article explains the differences in growth rates between the cohesion countries of the EU: Ireland, Spain, Portugal and Greece. Employing a decomposition growth approach, it is found that the main driver of growth differences lies in productivity. The remarkably higher Irish growth rates in the 1990s are sourced to greater productivity growth resulting from higher investment in human capital and technology. The export-led growth approach reasonably predicts the growth rates and the prediction is more precise when differences in productivity growth are controlled for. Higher economic growth is explained by the higher income elasticity of exports relative to imports.