The relationship between satisfaction and loyalty: A mediator analysis

This study proposes a multiple mediation model to analyze the relationship between satisfaction and loyalty. The study's contribution to the literature is to examine, empirically, the main antecedents and determinants of this endogenous variable in greater depth. Thus, the research fills a gap in the literature through its analysis of the mediating role of perceived switching costs and the perceived lack of attractiveness of alternative offerings. This study applies variance-based structural equation modeling via partial least squares to a sample of 785 customers from 74 insurance companies in the service sector. The results show that perceived switching costs – to a greater extent – and the perceived lack of attractiveness of alternative offerings – to a lesser extent – are significant mediators in the relationship between satisfaction and loyalty.     

HEGY Tests in the Presence of Moving Averages*

We analyze the asymptotic distributions associated with the seasonal unit root tests of Hylleberg et al. (1990) for quarterly data when the innovations follow a moving average process. Although both the t‐ and F‐type tests suffer from scale and shift effects compared with the presumed null distributions when a fixed order of autoregressive augmentation is applied, these effects disappear when the order of augmentation is sufficiently large. However, as found by Burridge and Taylor (2001) for the autoregressive case, individual t‐ratio tests at the semi‐annual frequency are not pivotal even with high orders of augmentation, although the corresponding joint F‐type statistic is pivotal. Monte Carlo simulations verify the importance of the order of augmentation for finite samples generated by seasonally integrated moving average processes.     

以迪斯尼为案例浅谈全球化趋势下的跨文化营销

在国际营销活动中,文化环境是极其重要而又极易被忽略的一个因素,文化差异往往成为企业跨国经营的无形壁垒。那么在国际营销过程中,文化差异问题该如何解决?本人个人认为,主动调整营销战略,积极融入当地市场是最好的解决方法。本文从文化差异的角度着手,以迪斯尼乐园为案例,通过对其在跨文化经营中的成功和失败的案例进行分析,阐述了跨文化运营中存在的问题,并提出了一些相关建议。     

Program Evaluation and Review Technique (PERT) in Construction Schedule Risk Assessment

Construction project scheduling is one of the most critical factors for project success measurement.Not only for the project planning but for construction process management,the scheduling is the basic tool for communication between the owner and the project manager.By developing the schedule before the project starts,the owner knows in advance that the expected timeline of the project.By preparing construction process scheduling,the owner and general contractor can better manage the subcontractors,sub-trades progress,materials storage and deliveries,labors schedule and equipment set up which will eventually save time,money and hassle.Basically,Critical Path Method(CPM) is commonly used in the construction industry.CPM is a deterministic method that assumes that through the network,there is at least one path that determines the project duration and that the path is the critical path.CPM does not consider the uncertainty in the activities;rather it assumes that each activity can be finished in the given situation.Program Evaluation and Review Technique(PERT) is a stochastic technique which is based on the assumption that the duration of a single activity can be described by a probability density function.PERT takes into account the uncertainty during the construction process and has been created out of the need to plan,schedule and control complex projects with many uncertainties.The PERT approach is stated in some books and papers,but there is no deep investigation on the application in the schedule risk assessment.This paper investigates the PERT work process and takes a valuable try on the construction schedule risk assessment by using case studies.The utilization in the estimate the construction liquidated damage with the uncertainties is performed,which also can be used in the insurance company to calculate the insurance premium.     

一种特殊的码型对载波恢复环路性能影响的分析

本文从几个不同的角度对国际商务英语及其教学作一番思辨。作者就以下3个问题发表了自己的看法:(1)多角度地界定国际商务英语;(2)国际商务英语学习者群体的成份;(3)国际商务英语教学的主要特点和规律。     

再论中国金融体系的脆弱性

本文的目的就是通过验证我国金融体系在不完全市场的制约条件下,能否发挥"价值创造、价格发现、风险分散、流动性供给、信息生产和公司治理"这六大基本功能,以及通过进一步检验货币政策的有效性,来揭示当今中国金融体系脆弱性的表现及其症结所在.论文通过分析发现,目前影响我国金融体系"健全性"的两大基本要素是房地产价格和流动性,它们直接左右银行的信贷行为;相反,利差幅度和基础货币的调控却没有显著的制约效果.所有这些特征都恰恰反映了我国金融体系的基本功能至今为止还没得到有效的发挥.     

美元贬值下的人民币汇率制度选择

2002年以来，美元汇率持续贬值，对世界经济及我国经济产生了重大影响。对人民币实质汇率水平也产生了重大影响，人民币实质汇率水平的决定除了取决于美元趋势外，主要还受国内宏观经济的变化趋势、国际收支的变化趋势的影响。为此，我国应在保持人民币汇率稳定前提下，尽快培育和完善人民币汇率市场，形成机制，增强汇率杠杆对经济的调节作用，推动外汇市场的管理创新，增强交易主体的竞争力。     

基于生态视角下的建筑业创新问题模拟研究

目前关于建筑行业创新投入、技术扩散、对建筑产业整体收益、产业集中度的影响难以用实际数据分析,因而从个体企业行为角度出发,根据多智能体理论,使用多主体仿真平台(Netlogo)建模平台,建立我国建筑业的交易行为互动流程,模拟运行建筑产业创新行为,观察并分析论证创新使产业集中度产生波动,创新企业数量与产业收益是U型关系,技术扩散速度对产业收益有极大影响的结论。     

基于Z-Score模型的我国房地产业上市公司财务风险的实证分析

在宏观经济紧缩和严厉调控政策的影响下,我国房地产企业已经出现了显著的财务风险。本文运用Z-Score财务风险预警模型,对在深市A股上市的61家房地产企业财务风险进行了实证研究,并在此基础上针对性地提出了房地产企业加强财务管理和风险防范的建议。     

高等学校预算管理中的预算松弛问题研究

预算管理作为高等学校内部管理的重要组成部分,越来越受到人们的重视。然而预算管理在高等学校普遍认同并加以实施的过程中,其效果并非尽如人意,还存在许多问题。预算松弛问题就是高等学校预算管理中的一个主要问题,它是高等学校预算管理中的一种常见现象。预算松弛的存在对高等学校的预算管理既有积极的一面,也有负面的影响,预算松弛积极作用得以发挥的前提是其在量上必须有度,对预算松弛进行控制是十分必要的。通过对高等学校预算管理过程中预算松弛及其影响因素的分析,提出加强高等学校预算管理,减少预算松弛的对策探讨。