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11.
Charles A. Ziegler 《Journal of economic behavior & organization》1985,6(2):103-121
This paper presents a model of the way ex-employees of an innovative, science-based entrepreneurial firm founded new enterprises based on copying the novel products of their former employer. The model focuses on the role played by the product-specific subculture of the innovative parent firm in the emergence of these imitative entrepreneurs. 相似文献
12.
In this paper, we examine the implications of imposing separability on the translog and three other flexible forms. Our results imply that the Berndt-Christensen ‘nonlinear’ test for weak separability tests not only for weak separability, but also imposes a restrictive structure on the macro and micro functions for all currently known ‘flexible’ functional forms. For example, testing for weak separability using the translog as an exact form is in fact equivalent to testing for a hybrid of strong (additive) separability and homothetic weak separability with Cobb-Douglas aggregator functions. Our results show that these ‘flexible’ functional forms are ‘separability-inflexible’. That is, they are not capable of providing a second-order approximation to an arbitrary weakly separable function in any neighbourhood of a given point. 相似文献
13.
This article discusses how marketing executives view their pay raise. A study of 491 marketing executives examined their views on what is a meaningful salary increase and the reasons why their companies give pay raises. 相似文献
14.
Building on existing research into sound symbolism and cross‐modal correspondences, this article proposes that cross‐modal correspondences—systematic mappings between different sensory modalities—can be used to communicate nonmusical, low‐level sensory properties such as basic tastes through music. A series of three experiments demonstrates that cross‐modal correspondences enable people to systematically encode basic taste properties into parameters in musical space (Experiment 1), and that they are able to correctly decode basic taste information embedded in complex musical compositions (Experiments 2 and 3). The results also suggest some culture‐specificity to these mappings, given that decoding performance, while still above chance levels, was lower in Indian participants than in those from the United States (Experiment 3). Implications and potential applications of these findings are discussed. 相似文献
15.
Existing literature has found two sources of advertising interference, competitive and contextual, that decrease the effectiveness of an ad in a cluttered environment. However, to date, the negative impact of competitive and contextual interference has been examined independently. This research explores advertising effectiveness when these sources exist concurrently. Contrary to the supposition concerning the additive effects of both sources of interference when simultaneously present, our findings indicate that viewing ads for the same product category with similar executional elements leads to the dissipation of interference effects (Study 1). Consistent with the process rationale, when a product-brand cue (versus a picture cue) is provided, this novel effect disappears (Study 2). The implications of these findings for advertising are highlighted in the discussion section. 相似文献
16.
It is clear that customer-to-customer contact through informal social networking and more formal company-sponsored platforms, such as discussion forums, is an increasingly integral element in building brand communities. There are many benefits to this interaction, such as nurturing brand champions and ‘super users,’ and reduced service costs through customer-to-customer solutions for product problems. However, there are also hazards inherent in these largely unregulated communities, such as the potential damage of widely spread negative information, which may be based on fact or on malicious intent. Herein, we summarize the results of several years of research examining these communities in an attempt to understand why they succeed, what benefits can be extracted from them, and—in particular—how negative information emerging in these environments can be strategically managed. Based on a series of quantitative and qualitative studies, we identified several key drivers of online brand community success (i.e., intervention, conversion, value creation, and harvesting) and the different combinations of community players who must collaborate to achieve such success. Delving more deeply into the issue of negative information management, we find that the topic being discussed (i.e., core versus augmented product) and the validity of the claim greatly influence a firm's appropriate strategic response. Throughout this article, we offer managerial guidance on the most effective ways to develop primary brand communities that encourage loyalty, purchases, and positive word of mouth. 相似文献
17.
Charles Figuieres Jean Hindriks Gareth D. Myles 《International Tax and Public Finance》2004,11(2):155-174
Problems of intergovernmental policy coordination can take many forms and are becoming increasingly important with continuing economic integration. In this paper we focus on the fiscal competition problem where the non-cooperative choice of taxes and transfers among governments typically leads to a suboptimal outcome. We look at the effect of two widely used corrective policies: revenue sharing and expenditure sharing (or intergovernmental matching grants). Our main result is that these two corrective policies have opposite effects depending on the form of competition between governments, namely whether governments compete in taxes or expenditures. More precisely, for any form of competition, revenue sharing is desirable exactly when expenditure sharing is not and vice versa. The implication is that the choice of the optimal corrective policy requires a complete understanding of the underlying non-cooperative behavior among governments. Our second main result is that neither revenue sharing or expenditure sharing can be sustained as a Nash equilibrium among governments, although all governments would benefit from one of these two corrective policies. Central intervention is therefore inevitable unless governments can pre-commit to the optimal corrective policy before setting their fiscal policies. 相似文献
18.
It is well known that sunspot equilibria may arise under an interest rate operating procedure in which the central bank varies the nominal rate with movements in future inflation (a forward-looking Taylor rule). This paper demonstrates that these sunspot equilibria may be learnable in the sense of E-stability. 相似文献
19.
Charles M. Wood Bruce L. Alford Ralph W. Jackson Otis W. Gilley 《Journal of Retailing》2005,81(3):181-190
Manufacturers and retailers are using online auctions to liquidate excess inventory. Using a field study of 11,879 online auctions, this paper builds upon theories of competitive processes to relate four key seller-controlled variables (starting price, day of close, auction length, and brand) to outcomes of online auction for apparel goods. Results suggest that to obtain a higher percentage of the original retail price, retailers should start with a lower price and feature national brands. These and other findings are discussed and a number of future research topics are offered. 相似文献
20.
Charles E. Jordan Kristi K. McNeely Stanley J. Clark 《Journal of Corporate Accounting & Finance》2002,13(2):65-72
The new standard greatly simplified earnings per share (EPS) computations. However, the result was significantly different amounts for only certain items, say the authors. And the new standard may actually bolster EPS in a sluggish economy—for companies using stock option plans. © 2002 John Wiley & Sons, Inc. 相似文献