Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants

This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of a mediator between the two factors for both hotels and restaurants.     

Optimal location of new forests in a suburban region

This paper looks at the optimal location of new forests in a suburban region under area constraints. The methodology takes into account use benefits, non-use benefits (both bequest and existence values), opportunity costs of converting agricultural land, as well as planting and management costs of the new forest. The recreational benefits of new forest sites are estimated using function transfer techniques. We show that the net social benefit of the total afforestation project varies up to a factor 6. The recreational value of a site varies considerably with the available substitutes.     

Consumer Attitudes and Acceptance of CLA-Enriched Dairy Products

Consumers have increasingly recognized the link between health and diet, and are taking special interest in functional foods that promise to enhance health and reduce the risk of diseases. Milk, an excellent source of essential nutrients, as well as an ideal carrier of healthy functional ingredients, holds promise for the development of functional foods. A variety of functional milk products have been launched into the market, such as yogurt, milk, butter and cheese fortified with vitamins, minerals, and omega‐3 fatty acids. Conjugated linoleic acid (CLA), which may help reduce the risk of cancer, heart disease, and obesity, is naturally found in milk. The dairy industry is working actively with scientists to develop CLA‐enriched dairy products to serve Canadian consumers. This study examines consumers' attitudes toward CLA‐enriched products, and identifies several key factors that may help determine consumers' acceptance of these products. The information obtained from this study is useful for the dairy industry to develop marketing strategies for CLA and other functional milk products. Les consommateurs reconnaissent de plus en plus le lien entre la santé et le régime alimentaire et manifestent un intérêt particulier pour les aliments fonctionnels qui promettent d'améliorer la santé et de diminuer le risque de maladies. Le lait, qui constitue une excellente source d'éléments nutritifs essentiels de même qu'un véhicule idéal d'ingrédients fonctionnels sains, semble prometteur pour la mise au point d'aliments fonctionnels. Une variété de produits laitiers fonctionnels, tels que le yogourt, le lait, le beurre et le fromage enrichis de vitamines, de minéraux et d'acides gras oméga‐3, ont été lancés sur le marché. L'acide linoléique conjugué (ALC), qui pourrait contribuer à réduire les risques de cancer, de maladie du c?ur et d'obésité, se trouve naturellement dans le lait. L'industrie laitière collabore activement avec les scientifiques pour mettre au point des produits laitiers enrichis d'ALC pour les consommateurs canadiens. La présente étude a examiné l'attitude des consommateurs envers les produits enrichis d'ALC et a identifié plusieurs facteurs clés qui pourraient aider à déterminer l'acceptation de ces produits de la part des consommateurs. L'information recueillie dans le cadre de la présente étude est utile pour l'industrie laitière qui l'utilisera pour élaborer des stratégies de marketing pour l'ALC et d'autres produits laitiers fonctionnels.     

Work–life balance: a longitudinal evaluation of a new measure across Australia and New Zealand workers

The work–life balance literature has recently identified the need for construct refinement. In response to these discussions, this research describes the development and validation of a concise measure of work–life balance, based on individuals' subjective perceptions of balance between their work and other aspects of their lives. The structure, reliability and validity of this unidimensional, four-item measure was confirmed in four independent heterogeneous samples of workers employed in Australia and New Zealand (N = 6983). Work–life balance was negatively associated with work demands, turnover intentions and psychological strain, and positively associated with both family and job satisfaction, confirming the research hypotheses. Evidence of these relationships over time was also demonstrated. This research confirms that this new measure of work–life balance demonstrates robust psychometric properties and predicts relevant criterion variables.     

Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry

Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by comparing two groups: one group of customers who consider hotels’ RM practices to be fair and the other group considers the practices to be unfair. The findings provide an opportunity for hotel managers to identify customers’ particular characteristics that affect customer's perceptions of the fairness of hotels’ RM pricing practices.     

Inter-firm relational resources in cloud service adoption and their effect on service innovation

This study examines (1) inter-firm relational resources for cloud service adoption and (2) their effects on service innovation. A research model and the related hypotheses are developed based on resource-advantage (R-A) theory that combines inter-firm relational resources identified in theoretical and empirical research as important antecedents of cloud service adoption and its effect on service innovation. This study collects data from 165 managers from service firms in Taiwan. The results show that resources, including reliability, cost, and compatibility significantly affect a firm’s cloud service adoption. Furthermore, the adoption of cloud service significantly contributes to service innovation. The findings add to the current understanding of service innovation in two important ways. First, drawing on R-A theory, this study is among the first attempts to identify inter-firm relational resources (reliability, cost, compatibility, and customer orientation) for cloud service adoption and their effect on innovation performance. Second, this study introduces cloud services as effective technological platforms for a firm and its business partners to share, integrate, and reciprocate information, knowledge, and experience for service innovation.     

Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors

Although they are key stakeholders, advertisers’ views on the usage of novel (integrated and/or interactive) advertising toward minors has remained largely unexplored in academic research. This study aims to fill this gap by examining advertising professionals’ opinions about the ethical appropriateness of using novel advertising formats aimed at children and teenagers, how to advance advertising literacy in minors, and their views of practices that are potentially privacy-invading, by means of both a quantitative online survey and qualitative in-depth interviews with Belgian advertising professionals. Results show that advertisers perceive that from 12 years onward, minors are capable to understand novel advertising formats and it is ethically justified to use them. Remarkably, advertisers would inform minors already from the age of 10 years onward about the commercial intention behind new advertising formats. Advertisers have strict opinions about collecting information online from minors. They advocate a combination of laws and self-regulation and governmental and educational campaigns to raise awareness and develop advertising literacy.     

Organizational intellectual capital and its relation to frontline service employee innovative behavior: consumer value co-creation behavior as a moderator

Frontline service employee innovative behavior is “the moment of truth” that significantly affects organizational performance. Yet, little research has investigated the effect of organizational intellectual capital on frontline service employee innovative behavior. This study used SPSS 24.0 and AMOS 20.0 to examine the structural model and the hypothetical effects of (1) different dimensions of organizational intellectual capital on frontline service employee innovative behavior and (2) consumer value co-creation on frontline service employee innovative behavior along the dimensions of organizational intellectual capital. A total of 282 valid questionnaires were collected from frontline service employees working at a travel agency located in Taipei, Taiwan. Human capital and customer capital were found to positively affect frontline service employee innovative behavior. The interactions between consumer value co-creation and human and customer capital had a significant moderating effect on frontline service employee innovative behavior.     

The influence of leader regulatory focus on employee creativity

Brockner and Higgins (Brockner, J., Higgins, E. T. 2001. Regulatory focus theory: Implications for the study of emotions at work. Organizational Behavior & Human Decision Processes, 86(1), 35–66.) suggest that a leader's behavior may be perceived as an organizational endorsement of promotion-focused or prevention-focused concerns and that this perception will influence employee behavior by eliciting a congruent state of regulatory focus. We tested this hypothesis using matched pairs of leaders and employees from a Chinese firm and found that employee creativity is positively associated with the promotion focus of the supervisor's behavior. Consequently, through their actions, promotion-focused leaders may increase the likelihood of entrepreneurial action in their firms by eliciting a promotion-focused state of eagerness from their employees.