The Effects of Accent,Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising

ABSTRACT

The authors analyze how a spokesperson's accent influences his or her credibility and its dimensions in the field of radio advertising. Two versions of a radio program were designed in which an ad hoc radio spot was inserted into a commercial block (standard accent [SA] versus local accent [LA]) that was tested on a sample of 987 radio listeners. The findings have implications for the spokesperson selection, given that the effect of accent on credibility depends on the listeners’ perception of their own accent and on accent stigmatization. Moreover, the SA obtains the highest evaluations of credibility.     

Randomly available outside options in bargaining

We consider an extension of the standard Rubinstein model where both players are randomly allowed to leave the negotiation after a rejection, in which case they obtain a payoff of known value. We show that, when the value of the outside opportunities is of intermediate size, there exist a continuum of subgame-perfect equilibrium outcomes, including some with delayed agreements. Considering outside opportunities of significant value, we prove that efficient delays arise caused by the bargainers' aspirations, in waiting for their outside, option rather than by threats. Moreover, if taking the outside option decreases the probability that the opponent receives an outside option in the future, then it is possible that exactly two equilibrium payoffs coexist. In this latter case, inefficiencies may be created by agreeing too early.     

Accruals Quality and Debt Maturity Structure

In this paper we use panel data and GMM estimation to examine the effect of accounting quality on debt maturity structure in a bank‐based financial system and show that, even after controlling for unobservable heterogeneity, endogeneity, variables reflecting operating volatility and the cost of debt, firms with poor accounting quality face a shorter debt term than firms with higher accounting quality. This association between accounting quality and debt maturity is consistent with accounting quality as a means of reducing information asymmetry problems and improving the monitoring of managers.     

Impact of corporate entrepreneurial strategy on firm performance in China

International Entrepreneurship and Management Journal - Implementing corporate entrepreneurial (CE) strategies is a panacea for established firms achieving high performance and gaining sustained...     

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

The present work analyses the total of complaints received by the advertising self-regulation (ASR) system in Spain from 2010 to 2015. Based on their processing, a matrix of variables has been developed to study the existence or absence of significant relationships between the type and nature of resolutions and the type of offending advertisers. The variables analysed are: source of complaint, type of offending advertiser, infraction of the law, breach of the code of conduct, complaint resolution, nature of the resolution, source of appeal and appeal resolution. Results show that multinationals are the companies that most often infringe the law and codes of conduct, and also that in many cases the complaints against them are dismissed. The system mainly rejects complaints that are binding, that is, those against members of ASR. This work identifies severe flaws in the self-regulation process and questions its independence to conclude that Spanish ASR tends to protect advertisers rather than defend the rights of consumers. The implications of this work point towards an urgent need to implement structural changes to Spanish ASR, starting with the funding system and the selection of the Advertising Jury, as well as mechanisms that ensure the fulfilment of resolutions.     

Employment in the Great Recession: How Important Were Household Credit Supply Shocks?

I pool data from all large multimarket lenders in the United States to estimate how many of the over 7 million jobs lost in the Great Recession can be explained by reductions in the supply of mortgage credit. I construct a mortgage credit supply instrument at the county level, the weighted average (by prerecession mortgage market shares) of liquidity-driven lender shocks during the recession. The reduction in mortgage supply explains about 15% of the employment decline. The job losses are concentrated in construction and finance.