政府投资项目评价体系的选择与设计

文章将政府投资项目分为纯公共产品、准公共产品、非公共产品三类基本投资项目,在此基础上进行投资项目评价指标体系选择与设计,为政府科学决策提供准确的数量依据。     

What makes a motorsports event enjoyable? The case of Macau Grand Prix

This article aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix, a factor analysis was conducted on 15 variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience, and event tickets. This study contributes to the understanding of event product attributes.     

Dual-route communication of destination websites

To understand the communication route of destination websites, this study employed the elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive message processing. That is, this study proposed a theoretical model for the dual-route persuasive process based on ELM, investigated its antecedents and consequences, and identified the moderating effect of involvement. Structural Equation Modeling (SEM) is used to test the validity of the conceptual model. The results indicate that highly involved people are inclined to elaborate on information (central route), while people with low involvement are likely to make judgments based on simple cues (peripheral route). Website design characteristics are an important antecedent of both central and peripheral-route persuasions. Attitudes resulting from careful consideration via the central route are more predictive of conation and behavior (further information searching and travel intentions) than those formed via the peripheral route. The study provides a foundation for further tourism research investigating the Internet as a persuasive tool, and suggests strategies for website designers.     

欧盟REACH法规对我国纺织品出口的影响及对策

<正>相关链接:REACH法规(Registraion,Evaluation,Authoriza- don and Restriticon ofchenlicals)全称为《化学品注册、评估、授权和限制法规》。该法规于2006年12月经欧盟议会和欧盟理事会正式表决通过。并于2007年6月1日正式实施。该法规的主要内容是通过建立一个全面的化学品注册、评估、授权和限制监管系统,对欧盟境内生产、使用、销售的化工产品及其下游的纺织、轻工、机电等产品中的化学品进行统一的监控管理,目的在于保护人类健康和自然环境不受到化学品的负面影响。     

'99世博会植物病毒种类的调查与鉴定初报

采用ＥＬＩＳＡ、ＥＭ和生物侵染实验,对世博会监管的植物样品进行了病毒种类的调查与鉴定。初步弄清了世博会植物病毒种类和分布发生情况。     

温泉酒店的文化选址与建设思考

本文对温泉酒店的文化形成、选址与内部建设应考虑的某些问题进行了讨论,文章指出温泉酒店的文化来源于温泉地文脉与母企业文化的统一,酒店的选址应充分考虑各种区位因素,而建设方面的考虑应着重"人性"关怀.关于温泉酒店的经营问题,认为应提出温泉酒店与温泉地共生的经营意识.     

Extended Consumption Chain

Expo consumption will drive retail sales, hotel and catering, transportation, real estate, tourism and other industries.The housing rental market began to heat up. In addition, it will also benefit from the whole Yangtze River Delta to the whole China.     

烟台葡萄酒产业可持续发展研究

<正>烟台是中国葡萄酒工业化生产的发祥地,聚集了大量的生产加工型企业,葡萄酒产业也为烟台地区的经济建设和社会发展发挥了积极的作用。那么,在中国葡萄酒市场逐渐被国际化的过程中,如何保持对产业的清醒认识以促进其可持续的长期发展,是我们应该关注的话题之一。     

品牌价值网络结构模型及网络化传递研究

现实中品牌经营管理的统计数据表明,单一品牌为顾客创造的价值是有限的,且风险很大.关联企业以价值网络的方式相互协作,共同为顾客创造价值才是更优的模式选择.本文在文献梳理的基础上,以企业价值网络理论与品牌关系理论为背景,构建并阐释了品牌价值网络结构模型及其内涵与策略体系;动态揭示了品牌价值的网络化传递的路径与影响因素.