European Views of Advertising

Abstract

The effects of brand beliefs and attitude-toward-the-ad (A_ad) on immediate and delayed measures of attitude-toward-the-brand (A_b)were investigated for individuals who were more- and less-involved with the message of a print advertisement. Results suggest A_ad's and brand beliefs' influence on immediate and delayed measures of A_b depend on individuals' involvement with the message. As expected, for individuals who are more-involved with an advertising message, both beliefs and A_ad influenced A_b. This relationship held even after a one-week delay. For those less-involved with the advertising message, however, beliefs had no significant influence on brand attitudes, measured immediately following advertising exposure or after a one-week delay. A_ad was shown to have a significant influence on brand attitudes in both time conditions. Implications for theory and practice, as well as directions for future research, are discussed.     

The Effect of Availability,Point of Purchase Advertising,and Sampling on Children's First Independent Food Purchases

The dramatic rise in childhood obesity has triggered great concern among parents, health providers and researchers, public policy makers and politicians. In a controlled experiment with 166 primary school children in Australia, this study investigates the effects of availability, point-of-purchase advertising and sampling on children's food preferences and their first independent food purchases. The results indicate that availability and point of purchase advertising has a significant effect on changing children's preferences. The effects of sampling, in the presence of other forms of promotion, are less clear. The implications of these findings for marketers and public-policy makers are discussed.     

抓住老虎的尾巴

奥运会举行在即，是一个很好的时间去反映中国企业是否已在市场有了定位，以为未来的全球扩展作好准备。当许多中国品牌正在研究如何利用奥运会去接近当地观众的时候，奥运同时亦为中国品牌走向世界提供跳板。     

Is success hereditary? Evidence on the performance of spawned ventures

A common phenomenon in entrepreneurship is that employees turn away from employment to found their own businesses. Prior literature discusses the former employers’ characteristics that influence the creation of entrepreneurial ventures. An investigation of whether these characteristics also affect the success of the spawned ventures is missing so far. This paper contributes to the literature by showing that entrepreneurial ventures spawned by well performing firms are financially more successful than ventures stemming from poorly performing firms. This suggests that spawned entrepreneurs are able to exploit valuable knowledge from their previous employers which impacts their ventures’ performance positively. The analysis is based on a linked employee–employer data set for the Netherlands for the period 1999–2004.     

THE 2008 SHIPPING LAW: DEREGULATION OR RE-REGULATION?

The restoration of democracy since 1998 has been accompanied by a revival of economic nationalism in Indonesia. This can be seen clearly in the field of shipping and ports. In the 1980s the government deregulated the highly protected and inefficient shipping industry to facilitate a non-oil export drive. Since 1999 a rising tide of economic nationalism has seen a gradual process of re-regulation that has restored some of the old protectionist devices. This new protectionism is likely to frustrate government policies to improve logistics and facilitate trade. At the same time, there has been a mild liberalisation of state control over the ports sector. This paper addresses the key economic regulations embodied in the new Law 17/2008 on Shipping and assesses their potential impact. It highlights an ongoing confl ict in government between protectionism/rent-seeking and development.     

Two Independent Value Orientations: Ideal and Counter-Ideal Leader Values and Their Impact on Followers’ Respect for and Identification with Their Leaders

Traditionally, conceptualizations of human values are based on the assumption that individuals possess a single integrated value system comprising those values that people are attracted by and strive for. Recently, however, van Quaquebeke et al. (in J Bus Ethics 93:293–305, 2010) proposed that a value system might consist of two largely independent value orientations—an orientation of ideal values and an orientation of counter-ideal values (values that individuals are repelled by), and that both orientations exhibit antithetic effects on people’s responses to the social world. Following a call for further research on this distinction, we conducted two studies to assess the independent effects of ideal and counter-ideal values in leadership settings. Study 1 (N = 131) finds both value orientations to explain unique variance in followers’ vertical respect for their leaders. Study 2 (N = 136) confirms these results and additionally shows an analogous effect for followers’ identification with their leaders. Most importantly, we find that both value orientations exhibit their effects only independently when the content of the two orientations pertain to different value types in Schwartz’s (in J Soc Issues 50:19–46, 1994) circumplex model. Implications for theory and practice are discussed.     

Can financial derivatives inform HRM? Lessons from Moneyball

A comment on Richard Wolfe, Patrick M. Wright and Dennis L. Smart, Radical HRM Innovation and Competitive Advantage: The Moneyball Story. Human Resource Management, Spring 2006, Vol. 45, No. 1, pp. 111–145