Macroenvironmental forces,marketing strategy and business performance: A futures research approach

A method of futures research is used to empirically test a structure-conduct-performance (SCP) model in a marketing setting. It is proposed that within the macroenvironment there exist, varying levels of resource constraints and structural fluctuations which are positively correlated. Increased resource constraints and structural fluctuations, which are characteristics of a turbulent environment, are expected to increase the competitive intensity is an industry. This higher level of competitive intensity is hypothesized to result in increased use of nonprice marketing strategies. Nonprice marketing strategies are also expected to increase business performance because of the contingency relationship between conduct (strategy) and performance. The possible role of “blind” luck or stochastic processes in determining success is also discussed.     

DIVISIONALIZATION,DECENTRALIZATION AND PERFORMANCE OF LARGE UNITED KINGDOM COMPANIES 1

Questionnaire survey data from 144 large U.K. firms are used to describe and discuss the nature of organization design in major companies. It was found that the majority of firms were multidivisional. However a considerable variation in internal operating procedures was found which emphasized that many multidivisional companies do not behave in the way that the strategy/structure literature predicts. Empirical testing of the relation between structure and financial performance also emphasizes that divisionalization is not necessarily the key to a superior profit performance. Rather it would appear that organizational procedures need to be reconsidered in the light of recent divisional structures established in many companies. It is argued that a powerful divisional head office may weaken overall performance and that instead greater attention should be paid to the opportunity to decentralize operating decisions to the individual business units within each division.     

Are more resources always better for growth? Resource stickiness in market and product expansion

We examine how managerial growth logics combine with financial and human resource slack to influence the short‐term revenue growth of a sample of 112 manufacturing firms drawn from a unique database provided by the Ewing Marion Kauffman Foundation. Our results provide evidence that firms pursuing product expansion logics generally grow more slowly than firms that are not expanding their product base, but that financial slack positively moderates this relationship. We also find that human resource slack enhances short‐term market expansion, but slows down short‐term product expansion. We discuss the implications of these results for resource‐based views of growth. Copyright © 2004 John Wiley & Sons, Ltd.     

China's foreign trade policy and world trade organization membership

This paper provides an overview of China's major economic reforms and how they impacted certain key domestic economic indicators such as income, production, employment, and prices. More importantly, the paper concentrates on China's foreign trade focusing on such issues as import and export policies, exchange rate controls, foreign investments, balance of payments, traded commodities, and major trading partners. China's chance of becoming a member of the World Trade Organization is also addressed.     

Children's relationships with brands: “True love” or “one‐night” stand?

Group and individual interviews were conducted to examine relationships developed between children and brands in the family setting. Children's stories about brands suggest that they develop relationships with a wide range of brands and these relationships are imbedded in the social environment where children live and grow. Interpersonal relationship metaphors were utilized to describe different forms of child–brand relationships. The article concludes that children's relationships with brands serve important functions in their lives and have significant implications for marketers. © 2002 Wiley Periodicals, Inc.     

Show Me the Money! The Value of College Graduate Attributes as Expressed by Employers and Perceived by Students

Employers of agricultural undergraduates are presented with hypothetical job candidates with different attributes and salaries, and are asked which candidate, if any, they would hire. The employer choices are then used to estimate the additional salary they will pay for undergraduates with certain attributes. Students are administered similar surveys where they indicate which hypothetical candidate they think will be hired, which can be used to estimate students' perceived salary increase associated with each attribute. Employers' stated values are then compared to students' perceived values to identify any misperceptions regarding the monetary return of select attributes.     

The moderating influence of strategic orientation on the strategy formation capability–performance relationship

An effective strategy formation capability is a complex organizational resource—a dynamic capability that should lead to superior performance. Strategy scholars have examined the strategy formation capability from many perspectives. However, no study has examined a comprehensive model of strategy formation in the context of the firm's strategic orientation. We develop and examine such a model. The results show that strategic orientation moderates the relationship between different elements of the strategy formation capability and performance. Copyright © 2006 John Wiley & Sons, Ltd.     

Factors Influencing NCQA Accreditation Decisions of HMOs

This paper describes how National Committee for Quality Assurance (NCQA) accreditation of a managed care plan can be used as a signal of plan quality. A model is then developed examining the factors affecting the probability that a plan will be accredited. Larger and older plans are more likely to be accredited. For-profit plans are also more likely to be accredited. Competition in the marketplace from other accredited plans increases the probability of a plan being accredited. The results indicate that plans that have lower costs of accrediting as proxied by size and age are more likely to be accredited.