Introduction to the Symposium

This file surveys recent contributions to auction theory and explores the implications they contain for future research in the field. I would like to express my deep appreciation to Roko Aliprantis for offering me the opportunity to edit this special collection of papers on auction theory, and for offering me support and guidance on numerous occasions along the way.     

Testing the Value-Pragmatics Hypothesis in Unethical Compliance

We test conformity-related values applying the value-pragmatics hypothesis by evaluating how personal values related to compliance moderate the relationships between situational factors and unethical decisions. We examine the direct and indirect effects of the values of traditionalism, conformity, and stimulation, as they combine with the situational factors of rewards and punishments in the person–situation interaction model. We find strong support for the value-pragmatics view of ethical decision making and further build support for the person–situation interaction model.     

The impact of current and founding institutions on strength of competitive aspirations in transition economies

Northian institutional theory argues that firms adapt to their current institutional environments. Organizational imprinting theory argues that firms will be constrained by their founding institutional environments. We explore the combined influence of these two institutional environments on the strength of competitive aspirations using a unique dataset of firms in the shifted institutional environment of Central European transition economies. Our results indicate founding institutional environments temper adaptation to current institutional environments for certain competitive aspirations and this effect increases as the size of the shift between current and founding institutional environments increases. Copyright © 2011 John Wiley & Sons, Ltd.     

The timing and context of consumer decisions

Researchers have long recognized the importance of studying consumption activities over time, but they have had inadequate theories and methods for studying consumers over the course of their lives. This paper suggests that the life course paradigm that has been widely used in social sciences could be employed to overcome some limitations of previous consumer research. To illustrate its application, two consumption activities are used??one first-time and another repeat choice. Hypotheses are developed based on the most popular life course theoretical perspectives, and data from a national longitudinal study are used to test them. The results show that consumers are influenced by prior life experiences and future expectations, and they suggest the value of studying consumer behavior in time and context using the life course paradigm. Finally, the paper discusses implications for theory development and future research using this innovative approach.     

States and Caliphates

ABSTRACT

At the end of June 2014, Abu Baqr al-Baghdadi, the leader of what was to become Da’ish or the Islamic State, announced at the main mosque in Mosul the creation of an ‘Islamic caliphate’ with himself as caliph. With its creation, he announced, the division of the Middle East, forced upon the region by the 1916 Sykes–Picot agreement, was ended, to be replaced by a territorially limitless caliphate for all Muslims. Despite the obvious political rhetoric that the announcement involved, al-Baghdadi’s aspirations raised interesting questions of historical and legal interpretation. Quite apart from what the Sykes–Picot agreement actually established, to what extent, for instance, is there an innate contradiction between visions of state and boundary in international law and the Islamic concept of the caliphate? How have those concepts evolved over the past century and how inimical are contemporary views of ‘the caliphate’ to established principles of territorial delimitation? And, to what extent do the actual territorial delimitations of Middle Eastern states reflect pre-colonial patterns of spatial division rather than simply the consequences of colonial imposition? How distinct, in short, are the apparently opposed concepts of state and caliphate in the contemporary world? This article will attempt to show that the points of similarity between them are probably far greater than is usually recognised.     

Political Economy of Agricultural Reform in Japan under Abe's Administration

As a symbol of regulations as “solid as bedrock,” Japanese agriculture is a key target for structural reform under the Abe administration's “Abenomics” growth strategy. Its reform proposals have encompassed long‐standing rice production regulations, agricultural organizations, including the agricultural cooperatives (JA), and the controlled system of milk distribution. The government also seeks to promote agricultural exports and farmers’ participation in processing and distributing agricultural products. Led by the Prime Minister's Office, and taking advantage of changes in the political environment of agriculture that have weakened the political power of farmers and JA, the government has launched a reform offensive with variable impact: progress has been made in some areas (e.g. JA reform) but little change in others (such as rice production adjustment). The most significant challenge lies ahead in reforming the farmland system, which is yet to be tackled.     

The role of frequent short exams in improving student performance in hybrid global business classes

The authors investigate whether frequent in class exams can improve the performance of students in hybrid global business courses. An experiment was conducted in three hybrid sections of a global business course exposing students to short in class exams. The expectation of a short exam forces students to watch the online lectures and study the course material. By having more prepared students, the professor can devote class time to discussing international business issues. This results in significantly higher student performance. The performance of 182 students was examined and the results show significant improvements for all groups.     

Managing the consumer-based brand equity process: A cross-cultural perspective

Most consumer-based brand equity (CBBE) models are linear and fail to capture the complexity of the brand equity construct and its benefits in terms of key consumer behavioral outcomes. More complex and dynamic models focusing on CBBE as a process often lack empirical support particularly from more than one country. This study builds on and extends previous research by empirically examining the configural nature of the CBBE building process cross-nationally, and by investigating differences vis-a-vis key consumer behavioral outcomes (namely, willingness to pay a price premium, brand recommendation and repurchase intention). These differences are postulated and explained through culture theory particularly the cultural dimension of individualism/collectivism. Using fuzzy-set/Qualitative Comparative Analysis (fs/QCA), survey data from Greece and Germany support the robustness of the extended CBBE model. The model shows that overall brand equity and consumer behavioral outcomes are created through the brand building, brand understanding, and brand relationship blocks, and identifies core causes and common patterns across countries providing a useful diagnostic tool for international brand management.     

The mediating role of alliances in the international market orientation-performance relationship of smes

Enhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but the way this association works is rather unexplored. This is important for both theory and practice since its exploration would lead to a better understanding on how SMEs can effectively enhance their international performance. In this paper, we examine whether alliances through which firms access knowledge and resources play a mediating role in the IMO and performance relationship. We investigate our hypothesis on a sample of 94 companies based in the United Arab Emirates. We discovered that alliances mediate the IMO-performance relationship and we extend the knowledge- and resource-based views of the firm.