旅游地形象感知偏差测评模型研究

旅游地形象是旅游地开发建设的重要内容之一,形象塑造是提高其市场影响力和市场竞争力的重要基础;因缺乏全真信息支撑,市场对旅游地形象的感知普遍存在偏差.本文根据形象主体及感知内容系统构建感知偏差测评层次模型,包含3个层次9个指标,其中模型权重由专家打分确定,基础数据源于市场调查结果,主要采用离差和法分析不同主体对不同感知内容的偏差程度.通过十堰旅游目的地验证,最终偏差指敷测评结果为0.626,偏差较大,其中主体时自然环境感知偏差最小,对社会环境感知偏差最大;旅游介体对十堰形象感知偏差最小,本地居民感知偏差最大.     

河北赤城青羊沟铅锌银矿床矿石组构及其与矿床成因关系

河北赤城青羊沟铅锌银矿床发育热液充填交代、条带、压碎、揉皱、脉状及交错脉状等各种组构。反映了该矿床经历了沉积变质、岩浆热液改造等多成因的特点。     

大秦线运输组织调研报告

介绍太原铁路局对2006年12月31日会议精神的落实和推进情况,以及大秦线运输生产的完成情况。从班列化运输组织平台建立、运输系统的全面优化、配套管理措施的制定和细化3个方面论述大秦线采取的挖潜扩能提效措施,最后提出确保3亿t煤运量目标实现的相关建议。     

资本资产定价模型（CAPM）应用问题研究

资本资产定价模型使投资组合理论在整个经济学领域得到广泛的应用,但理论与实际背离的情况经常发生。他们研究发现其原因就是模型基本假设与经济环境的不符,并通过比较分析给出控制应用风险,改善投资环境的种种建议。     

加强人民监督遏制权力腐败

人民监督是我国行政监督体系中的重要组成部分,在当前遏制权力腐败的斗争中发挥重要作用.文章通过对我国人民监督现状的分析,提出了加强人民监督的具体对策.     

换汤不换药?游客满意度测量的迷思

在旅游体验研究中,游客满意度一直是个重要问题,游客满意度影响积极口碑、忠诚和重访.目前,游客满意度研究主要以期望-不一致模型为基础,认为满意是期望与不一致的函数,而没有从期望-不一致模型的适用条件、旅游产品享乐消费的特点出发,考虑使用该模型测量游客满意度的效度问题.文章通过深度访谈和参与观察发现,对游客满意度的测量并不满足期望-不一致模型的前提条件,即预测性旅游期望并不总是存在.游客满意度与在场体验阶段的互动、所得收益和所做牺牲的比较、对相似产品消费经验的比较有关,而不只是表现与预测性期望相比较的结果.尽管已有研究使用其他方法测量游客满意度,但并未触及游客满意度问题的核心.研究认为,对游客满意度的测量理应测量对体验的满意度,测量旅游者的情感体验,而不只是对产品物理属性和服务质量的测量.将使用移动技术获得的实时情感数据与访谈相结合,有助于旅游目的地或企业了解旅游者在自然情境中的情感体验和满意度,进而有效地设计、管理体验,保持竞争力,实现经济效益.     

Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo

Within a wide body of literature it has been argued and demonstrated that community participation in tourism development is advantageous in terms of the sustainability and effectiveness of the development policies adopted. However, over time, doubts have been raised about whether community participation should take place in developing countries. There are major concerns regarding the immaturity and the incompliance of the political and social conditions of developing countries in relation to the requirements necessary for an effective participatory planning. In this paper, we argue that mega-events, due to their wide scope and the key role that large groups of stakeholders play in their success, may represent a driver for community participation in developing countries. In order to explore our idea, we will analyse tourism development and the planning of a mega-event within the Yangtze River Delta area, driven by the organisation and preparation of the Shanghai World Expo. According to our evidence, some initial elements of participative decision-making have indeed developed around the organisation of this mega-event, even though China has historically been considered refractory towards community participation. Finally, we discuss the findings in the light of existing knowledge to elicit significant questions about community participation in tourism development within developing countries and to address further research on this topic.     

Marketing research and revenue optimization for the cruise industry: A concise review

This paper presents a concise review of the cruise industry mainly from marketing research and revenue optimization prospects. In recent years, the cruise industry has experienced an exciting growth. However, as one of the fastest growing and most profitable categories in the entire leisure market, this industry has hardly received any research attention. Given the limited academic articles, this paper presents a concise review about this budding research topic. First of all, a discussion about global cruise industry is conducted. Then, academic studies of the cruise industry on general marketing research, revenue management, itinerary design/optimization, optimal market segmentation, demand infiltration and economic issues are reviewed. Finally, some promising directions for future research are presented.     

可持续发展报告和财务报告的融合

<正>随着公司对社会、经济和环境的影响与日俱增,投资者和利益相关者期望公司的信息更加透明,希望管理者遵循最高的道德标准。因此公司的披露范围不断扩大,公司报告的使用者不再局限于投资者、管理层和监管方,而是扩展到各利益相关方。     

我国科学技术研究不端行为的责任与管理

在概括分析美国处理研究不端行为的政策基础上,比较了我国研究不端行为和研究不法行为的区别并作了定义;研究了我国有关法律、规章和政策对研究不端、不法行为的界定、责任处置和存在的问题;分析了我国对研究不端行为处置的管理监督体制;提出了加强我国对研究不端行为管理的若干建议,并对目前传媒(主要是网络)上对“研究不端行为”的揭露与处置方式提出了自己的看法。