In Search of the Fourth Way: A Commentary on the Books by Fred Argy and Mark Latham

This paper is a critique of the new books by Mark Latham and Fred Argy, the first of which in particular is said to herald the 'Third Way' in Australian politics. It considers the implications for new policies of economic power and the redefinition of economic welfare, and concludes that if this is the Third Way then we are in need of a Fourth Way.     

Challenges to employment at will: A survey of the natural gas transmission industry

The natural gas transmission industry, once paternalistic towards its employees, is feeling the effects of challenges to the doctrine of employment at will, and is responding with policies that will increase managerial prerogatives. This article approaches the issue from the points of view both of law and of economics, and includes a survey of pipeline managers who must develop viable work rules in an environment of increasing expectations of employee rights and tightening market competition.     

Border tax adjustments and U.S. trade

This paper reports welfare and terms of trade effects from border adjustments in the indirect taxes used by major U.S. trading partners using a numerical general equilibrium model of world trade and production due to Whalley (1985). Where the United States is a net importer of manufactures (as with Japan and the EEC) the United States gains by having these countries administer taxes on a destination rather than an origin basis. This is because the taxes involved typically have higher rates on manufactured products, and a discriminatory origin basis tax with higher rates on exportables operates akin to an export tax.     

Developing a Leadership-Rich Culture: The Missing Link to Creating a Market-Focused Organization

Much has been written about the need for organizations to be more market-focused. Authors have addressed a myriad of constructs which promote the realization of the marketing concept. This article examines leadership and its development in the context of creating a market-focused organization. It links the areas of leadership development, leadership skills, and internal customer culture to the strategy development process. The emphasis in a leadership-rich culture is on the relationships between leaders, followers, and customers. This idea parallels existing thought in the relationship marketing literature touting the benefits of relationships in buyer-seller partnerships and network structures. In addition, this article offers a leadership deployment process to create a market-focused organization from top to bottom.     

Faith,hope and love: doing family through consuming pilgrimage

Abstract

The aim of this paper is to explore the consumption of Lourdes, a Catholic pilgrimage site in France. Based on a three-year ethnography, our findings focus on respondents’ ‘Lourdes stories’. Discussing themes of faith, hope and love, we illustrate the importance of the family in consuming Lourdes. Family members act as influencing agents in the initial and sometimes continuous consumption of Lourdes. Our findings differ from consumer research to date in that rather than furthering discussion of family structure or furthering discussion on family identity we suggest a new focus is the actual building of intimate family bonds and relationships – the ‘doing’ of family or ‘familying’ – with the context of the Lourdes pilgrimage offering consumers a unique setting comprising faith, fun and family.     

Using Bibliometrics to Measure Firm Knowledge: An Analysis of the US Pharmaceutical Industry

A recent literature review highlighted the knowledge-based view as an important current theory in the strategic management area. The current paper utilizes that theory as the context for employing bibliometrics to uncover the publishing and patenting citation patterns in a group of twelve US pharmaceutical companies over a 13-year period. Our initial findings suggest that firms self-cite a great deal, and that they rely heavily on public science. In addition, we found that Merck and Co. is the most frequently cited company in both the science and technology areas, though somewhat less so in technology. The managerial implications, particularly from a knowledge perspective, are discussed as well as some suggestions for future research.     

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation

The use of advergames for the purpose of brand and product promotion is growing in popularity as the mobile gaming industry expands. The extant research on advergames, however, has focused primarily on factors influencing the effectiveness of in‐game advertising (e.g., banner and pop‐up ads appearing beside gameplay). Therefore, this research seeks to examine the impact of branded content integrated directly into the mechanics of a game. Across two studies, the influence of common game mechanics (e.g., shooting, collecting, avoiding) on affective and attentional processes are investigated by manipulating the design elements of a custom advergame. The results suggest that advergame mechanics can influence subsequent choices through perceptual fluency and affective transfer. Additionally, perceived difficulty was found to moderate the relationship between affective response and choice.     

Extent of diversification and company performance: The New Zealand evidence

This paper confirms the relative superiority of related-diversification in terms of the financial performance of New Zealand companies, companies which are much smaller and less diverse than those which normally feature in this literature. To facilitate comparisons with other studies, financial performance is measured in three ways: return on equity; return on assets; and sales growth. Other independent variables controlled for are company size; risk; leverage; technological opportunity; and industry concentration. The effective rates of protection afforded manufacturing industries (export subsidies and import tariffs) are also confirmed as having had some positive bearing on company performance.