Investigating Customer Resistance to Change in Transaction Relationship with an Internet Vendor

Many academics and practitioners have reiterated the importance of online customer retention to ensure long‐term profitability. Consequently, a number of studies have identified various means of customer retention. These studies lay significant emphasis on creating customer loyalty. However, retaining customers, especially in the context of Internet shopping, is very difficult because of the low costs in comparison and switching. Most of the loyalty programs have also shown disappointing results. This study suggests that by tapping on an individual customer's inclination to resist changes in a transaction relationship, an Internet vendor can achieve customer retention. Using status quo bias theory, this study examines customer resistance to change (CRC) as a means of retaining customers in a transaction relationship with the Internet vendor. The empirical study of an Internet bookstore reveals that trust, relative attractiveness, and switching costs together influence CRC. The empirical results also show that CRC and switching costs have positive effects on willingness to pay more. Implications for theory and practice are discussed.     

往复式压缩机进排气阀口密封面的修复

介绍了往复式压缩机进排气阀口密封面损坏后的不拆卸加工修复方法。可节约修复成本,经济效益十分可观。     

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

提升企业内刊办刊水平的思考

企业内刊在传达企业价值理念，加强工作交流中发挥着越来越重要的作用。只有充分认识企业内刊的作用，直面办刊中有待改进的问题，不断创新办刊的方式方法，进一步提升企业内刊的办刊水平，不断扩大内刊的影响力和感召力，从而有效提升单位的宣传工作水平，企业内刊才能真正为企业改革发展营造良好舆论氛围．助力企业科学发展、健康发展。     

On the Exportability of Korean Movies

The authors investigate factors that may affect the exportability of Korean films released from 1996 to 2002. They employ a binary probit model to test the exportability. The findings indicate that the number of screens, action genre, and year dummies of 2000 and 2001 are important determinants of exportability in the overall model. The authors tried to capture the dynamic aspect of exportability by holding outside factors constant. Over the previous years (1996–99), they found that factors that reduce the asymmetric information problem are important predictors of exportability. On the other hand, the star power and number of screens exhibited in the domestic market are strong predictors of exportability during the recent period. This result confirms that the recent expansion and success of the Korean movie industry (such as the effect of Hallyu ) serves as an effective signal to the international film market. Their analysis of cultural discount is inconclusive.     

浅谈公路养护中稀浆封层技术的应用

基于稀封层混合料的特点,探讨了公路养护中稀浆封层技术的应用范围。     

Optimal choice of a reserve price under uncertainty

The revenue function for a standard auction is typically asymmetric around the revenue maximizing reserve price. Thus, choosing a reserve price that is smaller than the revenue maximizing reserve price can result in a substantially different loss than choosing one that is larger by the same amount. Therefore, when the revenue function is unknown, it is important to consider uncertainty around the revenue function and its asymmetric structure. For this purpose, I propose a Bayesian decision rule and illustrate its typical revenue gains. I then apply the rule to the bid data from the U.S. timber sales.     

新型城市化与浙江小城镇的发展方向

浙江省“十一五”时期城市化的主要趋势呈现出全省城市化速度减缓、区域城市化差距缩小、城市一体化进程加速、城市簇群化态势明显等特点,结合传统城市化和新型城市化特点进行了分析,认为新型城市化能促进大中小城市与小城镇协调发展,促进城乡统筹发展,促进经济转型升级,促进和谐社会建设,促进生态文明建设.浙江省小城镇发展的方向是中心镇的培育:中心镇是组团式城市群和网络化区域城镇镶嵌体系的基础层级,是大城市产业和人口转移的重要载体,是农村企业集聚发展和农民创业、就业、居住的有效载体,是以工促农、以城带乡的主要枢纽.     

海洋工程项目中物资追踪管理研究

本文通过研究海洋工程项目的建造特点,阐述了如何使用批次管理方法对海洋工程物资进行管理。在海洋工程项目的建造过程中,通过对物资的批次进行追踪达到对物资的管理,能够简化物资追踪过程、提高物资追踪精度,达到提高质量、节约成本、缩短周期的目的。