Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?

This study compares Australian marketers with those in the United States along lines that are particular to the study of ethics. The test measured two different moral philosophies, idealism and relativism, and compared perceptions of ethical problems, ethical intentions, and corporate ethical values. According to Hofstede's cultural typologies, there should be little difference between American and Australian marketers, but the study did find significant differences. Australians tended to be more idealistic and more relativistic than Americans and the other results were mixed, making it difficult to generalize about the effects of moral philosophies on the components of ethical decision-making measured here. This is an important finding; as firms become increasingly more globalized, marketers will more often be involved in cross-cultural ethical dilemmas and it seems natural to assume that similar cultures will have similar ethical orientations. That assumption may well prove erroneous.     

Linking Order Fulfillment Performance to Referrals in Online Retailing: An Empirical Analysis

Referral management for online retailers is a strategically important activity, as referrals offer a highly cost‐effective method of customer acquisition. In fact, online customers mention referrals as the second‐most common reason for choosing to shop at a particular retailer, second only to search engine suggestions. However, while online retailers are able to improve their visibility on search engines through focused keyword insertions, they are often unable to pinpoint the drivers of referral behavior among their customers. The current research examines the relationship between two key dimensions of online retailing: order fulfillment cycle times and referral behavior. Employing a theory of customer appraisal and empirically testing the ensuing model using structural equation modeling, we find that excellent order fulfillment is instrumental in generating referrals for the online retailer, even after factoring in product quality.     

Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study

This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers.     

Deriving joint space positioning maps from consumer preference ratings

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to provide a concise spatial depiction of the competitive landscape including relevant dimensions or attributes, competing brands, and consumers in the same joint space representation. Care has to be given concerning the underlying scale properties of such survey data so as not to distort the resulting joint space positioning map. We present a new joint space multidimensional scaling procedure for positioning analyses for displaying the structure in such survey data when such common ordered successive category measurement scales such as Likert, Edwards, semantic differential, etc., are employed. We present the technical details of this stochastic ordered preference multidimensional scaling vector model as well as the maximum likelihood estimation-based algorithm devised for parameter estimation. Favorable comparisons are made with several existent multidimensional scaling methods in representing the internal structure for such data in marketing positioning studies. An actual commercial positioning application concerning large sports utility vehicles consideration to buy judgments is presented with predictive validation comparisons with other multidimensional scaling joint space procedures.     

金融监管改革与金融稳定:美国金融危机的反思

由次贷问题引发的全球金融危机凸显了美国金融监管缺失的风险和加强金融改革的重要性。在几十年的发展中,美国金融监管体系逐步演进为双层多头的分业监管模式,促进了美国金融市场的繁荣。但是危机的爆发表明这种监管体系缺乏统一监管者,无法有效防范系统性危机,因而存在监管缺陷和监管效率相对低下的问题。危机后,美国政府开始意识到有效金融监管的重要性,并着力进行实质性的改革,以减轻美国金融监管体系与其金融市场制度、金融业务模式等的背离程度。新的监管体系方案有利于提高监管的有效性和促进金融稳定,但并不能根除金融危机根源,并且可能萌生新的金融风险。     

THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION

Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno-economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co-operation and competition in industrial markets.     

Some remarks on the construction of independent identically distributed random variables,Markov chains and martingales

In this note, we make some remarks on the construction of sequences of independent identically distributed random variables and of Markov chains concretely on a probability space (Ω,A,P). We also show that there are non non-trivial martingales of exponential type.     

Estimating the variance of the ratio estimator for theMidzuno-Sen sampling scheme

Summary The problem of estimating the variance of the ratio estimator for theMidzuno-Sen sampling scheme is further studied in this paper. Sufficient conditions are derived for which the suggested variance estimator is always positive definite.     

Building relationship innovation in global collaborative partnerships: big data analytics and traditional organizational powers

This study examines how relationship innovation can be developed in global collaborative partnerships (alliances, joint ventures, mergers, and acquisitions). The recently emerging theory of big data analytics linked with traditional organizational powers has attracted a growing interest, but surprisingly little research has been devoted to this important and complex topic. Therefore, after developing the theoretical foundations, our study empirically quantifies the links between the theoretical constructs based on the data collected from chief executive officers, managing directors, and heads of departments who work in contemporary global data‐and‐information driven collaborative partnerships. The results from structural equation modeling indicate that the relationship innovation depends on the power of big data analytics and non‐mediated powers (NMP, expert and referent). The power of big data analytics also mediates the correlation between NMP and relationship innovation. However, mediated powers (coercive and manipulative) negatively affect the power of big data analytics and relationship innovation. The interaction effects further depict that analytically powered partnerships have better relationship innovation compared with those which focus less on the analytical power. Consequently, the contributions of this study provide a deeper understanding of mechanisms of how modern collaborative partnerships can use big data analytics and traditional organizational powers to co‐create relationship innovation.     

兵团分类团场经济发展情况分析

本文主要分析了中心团场、小城镇团场、植棉团场、边境团场、贫困团场和少数民族团场在兵团经济发展中的现状与所起的作用,并提出了具体的发展思路。