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41.
Danilo C. Dantas Franois Carrillat 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l\u0027Administration》2013,30(3):189-202
This research investigates how personalized communications enhance customer‐company relationships, which ultimately produce favourable marketing outcomes. Two factors were manipulated in an online experiment: the perceived effort made by customers to obtain a personalized newsletter (high vs. low) and the level of relevance of the message (high vs. low). The results indicate that perceived effort positively affects calculative commitment (even more so for highly involved customers), while the level of relevance of the message increases affective commitment. In addition, the interaction between perceived effort and message relevance has significant effects on calculative and affective commitment. Finally, affective commitment partially mediates the relationships between relevance and both loyalty and word‐of‐mouth intentions. Managerial implications regarding the best usage of personalized communications are discussed. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
42.
In this case study, a real world problem of a production firm in the Marmara Region, Turkey was considered. In the current situation, the firm works with different third-party logistics firms and uses different ports each time. However, they have some quality problems and decided to work with a logistics firm by using the most convenient port alternative. A number of conflicting qualitative and quantitative criteria exist for evaluating alternative ports. Qualitative criteria are often accompanied by ambiguities and vagueness. To cope with this problem, the fuzzy analytic network process (FANP) method is used in this study. First, we defined the region specific criteria consisting of the twenty sub-criteria under the six main criteria clusters that influence the selection of container port. Then seven alternative container ports located in the Marmara Sea were determined. The results showed that the most convenient district for the container port is Istanbul District, which is one of the biggest economical centers in Eastern Europe. 相似文献
43.
44.
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Anne-Françoise Audrain-Pontevia Gilles N’Goala Ingrid Poncin 《Journal of Retailing and Consumer Services》2013,20(5):445-452
Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering. 相似文献
45.
Françoise Dany 《International Journal of Human Resource Management》2013,24(5):821-838
What is the reality of contemporary careers? Have individuals become masters of their professional destiny? While the ‘new career literature’ puts forward the figure of an individual free to invent his/her career (the ‘free actor model’), this article shows that the changes purported to affect careers are less radical than they seem. Despite a weakening of environments, discriminating career mechanisms are still imposed on cadres, at least in France. Because individuals do not always have the means or the will to escape those mechanisms, ‘external clues’ continue to mark careers more than the new career literature supposes. To account for the realities observed in France, this paper proposes a specific view on careers, which highlights why career rules still exist in the country. 相似文献
46.
Labour economists typically assume that pay differences between occupations can be explained with variations in productivity. The empirical evidence on the validity of this assumption is surprisingly thin and subject to various potential biases. The authors use matched employer-employee panel data from Belgium for the years 1999–2006 to examine occupational productivity-wage gaps. They find that occupations play distinct roles for remuneration and productivity: while the estimations indicate a significant upward-sloping occupational wage-profile, the hypothesis of a flat productivity-profile cannot be rejected. The corresponding pattern of over- and underpayment stands up to a series of robustness tests. 相似文献
47.
Luisa Maria Tumbajoy Cardona Rosley Anholon Dirceu da Silva Robert Eduardo Cooper Ordóñez Osvaldo Luiz Gonçalves Quelhas 《Latin American Business Review》2013,14(3-4):297-321
This article aims to evaluate the production line automation projects developed by Brazilian and Colombian companies from the Project Management perspective, through the analysis of the application degree of PMBOK processes, to understand how formal techniques are being employed in these countries and also to identify improvement opportunities, when necessary. Data were collected through a survey. The similarity index between the ten processes, with the highest application degree in the Brazilian and Colombian samples, was 70%. For the processes with the lowest application degree, the similarity index was 60%. No similar study was found in the literature. 相似文献
48.
The aim of this paper is to show that inequalities of wealth can be necessary conditions to explain the apparition and rise of a capitalistic system. We try to highlight Marx's insights on primitive accumulation. Our dynamic framework is consistent with Roemer's idea of endogenous class stratification. We extend this calculation by incorporating some features of the Pasinetti–Samuelson–Modigliani model, and provide an example of possible microfoundations. 相似文献
49.
Franck Galtier Fran?ois Bousquet Martine Antona Pierre Bommel 《Journal of Evolutionary Economics》2012,22(1):161-201
As the information relative to endowments, costs and preferences is dispersed among many agents, the quality of resource allocation
depends on the ability of markets to communicate information inside the economic system. Because information is transferred
through negotiation and transaction behaviors, the network of trading relations defines the channels through which it flows.
In the present study, we use new computational tools to analyze the performance of two wholesale trade institutions widely
used around the world: network trading and marketplace trading. Whilst network trading and marketplace trading disseminate
far fewer bits of information than a perfectly transparent benchmark market, they often manage to generate an allocation of
resources that is almost as good. In many cases, network trading proves more effective than marketplace trading (contrary
to a common preconception). This surprising performance of network trading is linked to a form of indirect arbitrage induced
by connections between networks. Implications for market design and public policy making are presented, along with prospects
for further research. 相似文献
50.
This paper is concerned with the study of insurance related derivatives on financial markets that are based on nontradable underlyings, but are correlated with tradable assets. We calculate exponential utility‐based indifference prices, and corresponding derivative hedges. We use the fact that they can be represented in terms of solutions of forward‐backward stochastic differential equations (FBSDE) with quadratic growth generators. We derive the Markov property of such FBSDE and generalize results on the differentiability relative to the initial value of their forward components. In this case the optimal hedge can be represented by the price gradient multiplied with the correlation coefficient. This way we obtain a generalization of the classical “delta hedge” in complete markets. 相似文献