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61.
David Njite Jeffrey Schaffer 《International Journal of Hospitality & Tourism Administration》2017,18(2):219-244
Consumers’ buying behavior is not always consistent with their positive attitude, particularly toward environmentally friendly products. In a survey of 197 travelers, the relative importance consumers ascribe to the attribute of green was assessed. Through a multi-methods study involving interviews, focus groups discussions, and forced-choice experiments that simulate market buying situation, it was found that consumers’ selection of hotel rooms is still much dictated by traditional choice factors. Through a conjoint analysis, it was found that consumers highly prioritized the price attribute. The green attribute was assigned a low relative importance of 4% among the respondents. Managerial and theoretical implications are discussed. 相似文献
62.
We examine how mergers affect quality provision by analyzing five U.S. airline mergers, focusing on on‐time performance (OTP). We find that airline mergers have minimal negative impacts on OTP, and likely result in long‐run improvements due to efficiencies. Importantly, we show that this finding is not driven by post‐merger changes in price that could affect OTP. Consequently, at least in the case of airlines, policymakers should not, as a rule, fear the negative quality effects of mergers. 相似文献
63.
Jeffrey P. Wallman 《Journal of the Academy of Marketing Science》2009,37(1):61-72
This paper uses an institutional perspective to analyze Peter Drucker's contributions to management, marketing and marketing
strategy. Drucker recognizes the importance of institutions in society. Further, his work reflects a variety of institutional
views from sociology, economics and marketing. Drucker uses a form of comparative institutional analysis for evaluating both
management and strategy issues. At the heart of each institutional comparison is the customer and the value created for the
customer by the organization. Institutional comparisons help managers understand how the organization can create customers
by adjusting its customer value proposition. Drucker influences marketers by focusing on how the organization's values are
used to develop the organization's customer value proposition. Further, it is shown that the organization's values and its
customer value propositions are manifested in its transaction rules, termed marketing institutions. Based on Drucker's work,
a framework for comparing marketing institutions is introduced: the value leadership framework.
相似文献
Jeffrey P. WallmanEmail: |
64.
In this paper, we evaluate the proposition that market structure, including supply and demand elasticities, plays a significant role in influencing equilibrium price dynamics. We show that the more inelastic the demand and/or supply of a commodity is, the more price risk will be faced by producers of that commodity. In general one can expect greater volatility from commodities with both demand and supply being inelastic, and the least when they are both elastic. We illustrate how the elasticities of supply and demand can impact the prices of contingent claims on agricultural commodities including revenue insurance.
Dans le présent article, nous évaluons la proposition selon laquelle la structure de marché, y compris l'élasticité de l'offre et de la demande, influence la dynamique du prix d'équilibre. Nous montrons que plus la demande et/ou l'offre d'un produit de base est inélastique, plus les producteurs de ce produit de base sont confrontés au risque de prix. En général, on peut s'attendre à une forte volatilité des produits de base pour lesquels l'offre et la demande sont à la fois inélastiques, et à une faible volatilité lorsqu'elles sont élastiques. Nous faisons ressortir de quelle façon l'inélasticité de l'offre et de la demande peut influencer les réclamations éventuelles concernant des produits agricoles de base, y compris l'assurance−revenu. 相似文献
Dans le présent article, nous évaluons la proposition selon laquelle la structure de marché, y compris l'élasticité de l'offre et de la demande, influence la dynamique du prix d'équilibre. Nous montrons que plus la demande et/ou l'offre d'un produit de base est inélastique, plus les producteurs de ce produit de base sont confrontés au risque de prix. En général, on peut s'attendre à une forte volatilité des produits de base pour lesquels l'offre et la demande sont à la fois inélastiques, et à une faible volatilité lorsqu'elles sont élastiques. Nous faisons ressortir de quelle façon l'inélasticité de l'offre et de la demande peut influencer les réclamations éventuelles concernant des produits agricoles de base, y compris l'assurance−revenu. 相似文献
65.
66.
Bundling attractions for rural tourism development 总被引:1,自引:0,他引:1
Wei-Jue Huang J. Adam Beeco Jeffrey C. Hallo William C. Norman 《Journal of Sustainable Tourism》2016,24(10):1387-1402
Tourism is often regarded as a viable solution to economic crisis, especially for remote areas without many development options. While many tourism destinations have strong cultural or heritage assets, not all destinations have primary attractions that can bring visitors to the region. Rather than developing special interest “themes”, rural areas that do not have enough of any one type of tourism resource to act as a primary draw may consider bundling different attraction types to increase visitation. The purpose of this study is to investigate the preferences of visitors to secondary heritage sites and explore the relationship between heritage tourism and alternative, non-heritage activities in rural areas. Findings revealed that motivation to visit small-scale heritage sites consisted of two dimensions: learning and recreation. The two motivational dimensions influenced visitors’ interest in different heritage attractions and likelihood of visiting heritage tourism “scenarios”. As for alternative activities, there was a cluster of “popular” activities that were enjoyed by both learning-oriented and recreation-oriented respondents, but recreation-oriented visitors were more interested in nature-based activities and sport-related activities than learning-oriented visitors. Findings can help rural communities improve secondary attractions and diversify their tourism product by bundling heritage attractions with non-heritage activities. 相似文献
67.
Jeffrey C. Milder Deanna Newsom Claudine Sierra Volker Bahn 《Journal of Sustainable Tourism》2016,24(12):1727-1740
The tourism industry can negatively affect wildlife, plants and natural ecosystems through habitat destruction, pollution, over-exploitation of natural resources and visitor impacts to sensitive ecosystems. One approach to mitigate such threats is the application of voluntary sustainability standards, supported by training of tourism enterprises and verified by external audits. The Rainforest Alliance standard defines 78 criteria (requirements) for sustainable environmental, social and business practices, and has been adopted by over 600 tourism enterprises – including hotels, lodges and tour boats – in 12 countries. We examined the performance of 106 hotels in six Latin American countries against 29 of the sustainable tourism criteria most directly related to biodiversity conservation. Independent audits were used to assess hotel performance at baseline followed by a repeat assessment after training, about two years later. Mean conformance with the 29 biodiversity criteria increased significantly during this interval, from 44% to 58%. Improvements were greatest for businesses in the lowest third of performance at baseline (laggards) and smallest for hotels in the highest third (leaders). The results indicate that a voluntary sustainability standard and training program can serve both to recognize existing good actors and to drive incremental improvement in enterprises that were previously less sustainable. 相似文献
68.
Mohammad M. Alazaizeh Jeffrey C. Hallo Sheila J. Backman William C. Norman Melissa A. Vogel 《Journal of Heritage Tourism》2016,11(4):364-381
To achieve sustainability in heritage tourism, tourists should be placed at the heart of the management and planning processes. Indicators and standards-based frameworks were developed in the field of outdoor recreation management to manage and measure crowding and other problematic issues in parks and related areas. Using normative theory and visual research methods, this article aims to examine crowding standards of tourists at Petra Archaeological Park, and compare these standards between the types of heritage tourists suggested by a model developed by Bob McKercher. Results showed that tourists’ acceptability levels go down with an increasing number of tourists, and tourists who are highly motivated to visit heritage sites (i.e. purposeful and sightseeing heritage tourists) had the most restrictive acceptable number of tourists at the park. The normative standards formulated in this article provided a guidance to manage crowding at Petra. 相似文献
69.
This study attempts to clarify the nature of the employer size–wage effect in Australia by determining the extent to which it can be explained by observed and unobserved quality differences of workers. Our empirical results show that, for men, quality‐adjusted employer size–wage effects are quite small and are mostly driven by lower wages for workers in the smallest firms (fewer than 20 workers). For women, size–wage effects disappear when unobserved quality differences are accounted for. We also find that accounting for differences in the incidence of job training has no effect on the structure of wage differences by employer size. 相似文献
70.
We examine the impact of media coverage of the Capital Purchase Program (CPP) under the Troubled Assets Relief Program on the equity market valuation of participating bank holding companies (CPP banks). We document substantial negative coverage of the CPP and its participants over the five quarters following the program's initiation. We find that the extent of negative media coverage about the CPP exerted substantial downward pressure on the stock returns of CPP banks, decreasing their valuation relative to bank holding companies not participating in the program. We show that our findings cannot be explained by differences in the banks’ financial viability at the CPP's initiation, new information about their performance being released to the market after the CPP's initiation or preceding stock returns causing the negative media coverage. Our findings highlight the importance of investor sentiment, as reflected by the tone of media coverage, in banks’ valuation during a period of high uncertainty in financial markets. 相似文献