Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study

ABSTRACT

This study explores the role of integrated brand management in China. Using the survey data for 309 brands, our results show that integrated brand management has a positive effect on business performance in China. We also find that top management emphasis and corporate supportive resources directly foster integrated brand management. In addition, the emphasis of top management indirectly affects integrated brand management through reward system. Furthermore, we find that these relations vary between high- and low-performance brands. The implications for transitional economies are discussed.     

Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions

A reverse-innovated product is a new product that is originally developed for an emerging market by MNCs. The increasing number of MNCs engaging in reverse innovation and the criticality of new products to an MNC’s performance and competitive advantage make reverse innovation an important area for academic research and managerial practices. This paper integrates relevant literature and proposes a theoretical framework to understand the mechanisms by which the characteristics of a reverse-innovated product affect management’s decision to launch that product in a developed market (e.g., the MNC’s home market). By means of literature review, the paper identifies two underlying evaluation mechanisms through which the reverse-innovated product characteristics are linked to management’s reverse launch decision: the perceived degree of needed adaptation and the perceived risk of cannibalization. The authors also derive several propositions for future empirical research and discuss implications for future research.     

Selective Engagement in Corporate Social Responsibility: A Stakeholder Perspective

This paper attempts to understand selective engagement in corporate social responsibility (CSR). CSR involves various issues that can meet demands from multiple stakeholders. A firm can focus on certain CSR issues to satisfy a particular stakeholder while ignoring the demands from other stakeholders, or it can take a more balanced approach to CSR by addressing a wider range of social issues. In this paper, I investigate how stakeholder pressures from three types of primary stakeholders (customer, supplier, and employee) shape selective engagement in CSR. The empirical results based on a representative sample of more than 1,000 small and medium-sized enterprises (SMEs) in the early 2000s suggest that firms prioritize their stakeholders based on instrumental considerations. Those stakeholders who have greater power over the focal firm will exert a larger impact on a firm’s CSR engagement. Constrained by limited managerial resources, firms accord attention to a limited range of issues most relevant to salient stakeholders. Specifically, MNCs as major customers pressure the focal firm to assume more responsibility for product quality, as well as on a wider range of social issues; SOEs as both major customers and major suppliers pressure the focal firm to assume more responsibility for employee welfare; employees with higher education pressure the focal firm to assume more responsibility for employee welfare, and for a wider range of social issues. This study contributes to stakeholder theory and research on the CSR of SMEs, and has important implications for CSR practitioners.     

基于并行工程的可持续生产

传统的工业生产模式导致极度的物耗和污染，是影响可持续发展的根源所在。本文从并行工程的角度，在产品设计过程中并行地考虑产品生命周期各个阶段的可持续生产性因素和可持续生产管理，以实现企业的可持续生产，促进我国社会、经济及生态的可持续发展。     

能源结构优化与经济增长

能源是保证国民经济持续、稳定、健康发展的基础之一,使能源发展和经济增长良性循环,是保证国民经济持续、稳定、健康发展的一个重要课题.在目前中国的能源结构中,煤炭仍然占最主要部分,中国对煤炭的需求居高不下,随着经济的发展,这样的能源结构显示出不合理性,为了应对能源供应、安全和环境等各方面的问题,中国应该在未来进一步调整能源结构.使其优质化、合理化.能源与经济增长之间有相互促进的作用,要实现经济的持续、稳定、快速的发展,应充分考虑能源的影响作用.我国现在处于高速的经济发展阶段,国民生产总值每年都保持9%以上的增长率,在这样的增长力度下,能源结构调整应做出充分适应,以保持增长和发展.     

What determines academic entrepreneurship success? A social identity perspective

International Entrepreneurship and Management Journal - Universities and institutes are increasingly recognized as important sources in national innovation systems. As such, an increasing number of...     

经济趋同的计量分析与收入分布动态学研究

本文沿着经济计量分析和收入动态学研究的线索,就国家间和地区间的收入差异随着时间的变动趋势、经济增长水平是否趋同及关于经济趋同的回归分析和收入分布动态学等方面问题的研究,比较了截面和面板数据回归分析、时间序列和空间计量分析、收入分布动态学等分析的经验证据和不足之处,提出了关于经济趋同的经验研究的走向。     

新准则下对跨期摊提业务的处理及其暂时性差异

新会计准则颁布后,会计科目及账务处理、报表列报中均删除了待摊费用和预提费用,但并未在任何一处地方明确不允许再待摊预提,尤其报表列报连填表说明也省略了。笔者对新准则下年度内待摊和预提业务的会计处理进行了探索,并且试图探索会计上如此进行处理的原因,并对年度间跨期摊提业务可能产生的暂时性差异进行分析。     

进入中国市场的境外资金研究

1997年东南亚金融危机的一个深刻教训在于:越是开放的经济体,越应该对进出本经济体的境外资金加强监测和管控。这对处于经济转型和加快开放的中国经济来说,尤其具有参考意义。从2002年下半年开始,境外资金大量、持续地流入中国境内,并在我国的经济金融运行中占据着越来越重要的份量。然而,目前国内尚未对境外资金的流入进行系统、深入的跟踪研究,导致无法对境内的境外资金做出准确的把握。在人民币汇率制度加快改革的大背景下,加强对境内的境外资金监控更具有突出的战略意义。本文在估算境外资金的流入态势和规模的基础上,分析了其入境的主要途径和动因,最后提出了相应的对策建议。     

当代收入分配理论的新发展

本文全面介绍了当代收入分配理论的最新发展。当代收入分配理论从不同角度研究了收入分配与经济增长的关系及收入分配格局的动态演化。在收入分配对经济增长的影响方面 ,本文重点介绍了理论上发展得比较充分的政治经济机制 ,以及教育—生育决策、社会稳定性和市场规模等机制 ;在收入分配的动态演化方面 ,本文介绍了内生收入分配格局的人力资本机制、工资机制、利率机制 ,考察了技术变化、金融发展与收入分配动态演化的关系及Lucas的偏好扰动理论。本文还介绍了收入分配福利评价理论。