Black and white response to culturally targeted television commercials: A values-based approach

This study examines the effect of four national television advertisements for product category leader brands. These ads were developed expressly for black consumers. Through the use of cultural values, responses to ethnic or subculturally oriented marketing communication was measured. Two hundred and seventy one black and white respondents were drawn from a large urban, mid-western city and a midsize deep-south city. Multivariate analysis of variance was used to determine the differences between responses to each advertisement by black versus white respondents. The study confirmed the results that black respondents display a more positive affect toward a commercial message featuring black actors than do comparable whites.     

A cross-cultural analysis of price responses to environmental changes

In planning the marketing mix for a product, managers implicitly respond to changes in both their internal and external environments. This paper studies managers' judgments of how they would respond to changes in their own product costs asnd competitor's prices. A manager could react to these by focusing on new products, new markets, or the marketing mix for the current product market. We concentrate on the third. We focus on a set of potential reactions that could include a change in price. Data from managers in both the United States and Europe are used to study pricing reactions to hypothetical scenarios of environmental changes. We estimate relationships between the managerial response and changes in the environment for different types of businesses in different countries.     

Accountants' job satisfaction: A path analysis

This study analyzes job satisfaction and some of its correlates among Canadian chartered accounts (CAs). It focuses on the formulation and examination of influence paths between professional commitment, work need deprivation, organizational commitment, job satisfaction and intention to leave the organization (migrate). The empirical model with respect to the total sample mostly replicated the theoretical one. Migration tendencies of partners and sole practitioners in public practice were found unrelated to their job satisfaction and organizational commitment. Such tendencies of CAs in industry and government as well as those of employees in CA firms were related to their organizational commitment only. Professional commitment of CAs in nonprofessional organizations was found unrelated to the study variables.     

Multi-agent control in perfectly correlated environments

The basic Principal–Agent model is extended to a case in which there are two agents. The agents are risk-averse and their stochastic environments are perfectly correlated. Two cases are described in which the principal can extract all the rents from the agents while ensuring the optimal action from his point of view.     

Non-Conscious Influences on Consumer Choice

While consumer choice research has dedicated considerable research attention to aspects of choice that are deliberative and conscious, only limited attention has been paid to aspects of choice that occur outside of conscious awareness. We review relevant research that suggests that consumer choice is a mix of conscious and nonconscious influences, and argue that the degree to which nonconscious influences affect choice is much greater than many choice researchers believe. Across a series of research domains, these influences are found to include stimulus that are not consciously perceived by the consumer, nonconscious downstream effects of a consciously perceived stimuli or thought process, and decision processes that occur entirely outside of awareness.     

The Balassa-Samuelson Model: A General-Equilibrium Appraisal*

We derive two key propositions of the Balassa-Samuelson model as long-run balanced growth implications of a neoclassical general equilibrium model. the propositions are that productivity differentials determine international differences in nontradable relative prices and deviations from PPP reflect differences in nontradable prices. Closed-form solutions are obtained and tested using panel methods applied to long-run components of OECD sectoral data computed using the Hodrick-Prescott filter. the results indicate that labor productivity differentials help explain international low-frequency differences in relative prices. However, predicted nontradable relative prices are less successful in explaining long-run deviations from PPP. Unless very sophisticated indeed, PPP is a misleadingly pretentious doctrine, promising us what is rare in economics, detailed numerical predictions. (Paul A. Samuelson, 1964, p. 153)