The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

Beyond Contracts: Love in Firms

The traditional theories of the firm leave no room for love in business organizations, perhaps because it is thought that love is only an emotion or feeling, not a virtue, or because economic efficiency and profit making are considered to be incompatible with the practice of charity or love. In this article, we show based on an approach to the human action within the organization, that love can and must be lived in firms for firms to operate efficiently, be attractive to those who take part in them, and act consistently in the long run.     

Research into Quality Management and Social Responsibility

This article presents a systematic literature review on quality management and social responsibility (focusing on ethical and social issues). It uses the literature review to identify the parallels between quality management and social responsibility, the extent to which qualitative, quantitative and mixed methods are used, the countries that have contributed most to this area, and how the most common quality management practices facilitate social responsibility. The literature review covers articles about quality management and social responsibility (focusing on ethical and social categories) based on a computer search in three databases, namely ABI Inform, Emerald and Science Direct, and includes articles dealing with the subject that were found in the lists of references of the articles found in the primary search, as well as a search in six top management journals. The results show (1) the journals most likely to publish this type of article; (2) the range of qualitative, quantitative and mixed methods used; (3) the most productive countries in this field; (4) the parallels between quality management and social responsibility; and (5) how the most common quality management practices facilitate ethical behaviour and social aspects.     

城市规划设计与历史文化建筑保护

随着我国经济的高速发展,城市化的进程不断的加快,在城市规划设计的过程中大量具有历史文化意义的建筑群受到破坏.文章认为在现代城市建设的过程中,应该以科学为指导来进行规划设计,最终实现城市现代化和历史文化建筑的和谐共存.     

产品伤害危机处理与品牌资产恢复关系探析

产品伤害危机处理作为企业管理实务的重要内容,对重获消费者满意、重获消费者信任和促进品牌资产恢复具有战略意义,已被越来越多的危机企业所重视。全面了解产品伤害危机的类型及其处理方式的选择与品牌资产恢复的关系,对企业更好的进行危机处理,保留消费者具有重要意义。     

延安时期国共谈判的历史经验与现实启示

延安时期,中国共产党以民族利益为根本,高举抗日民族斗争的大旗,与国民党进行了艰难复杂的协商和谈判,实现了国共两党的携手合作,促成了抗日战争的全面胜利。我党在延安时期国共谈判中积累的谈判斗争经验及取得的显著成就,为促进当今海峡两岸关系的发展,提供了历史借鉴和有益启示。     

征信与金融隐私的冲突及协调性研究

征信要求信息公开,金融隐私则要求数据保护。如何处理征信与金融隐私的关系、协调两者之间的冲突、寻找其平衡点,是各国理论和立法关注的焦点。从征信与金融隐私的概念切入,研究两者的主要冲突,分析协调两者之间冲突的关键因素,对我国的征信管理提出相关的意见和建议。     

香菇粉的添加量对香菇挂面品质的影响

通过制作香菇挂面（以面粉为基准计,分别添加0、0．1％、0．5％、0．9％、1．3％、1．7％、2．1％、2．5％的香菇粉）,研究了挂面中添加不同量香菇粉后对挂面烹调时间、熟断条率、烹调损失以及含水量的影响,对不同的香菇粉添加量制作的面条进行了感官评定。结果表明：随着香菇粉的添加,会对面条的感官品质和蒸煮品质产生一定的影响。当添加量为1．3％时,面条的熟断条率最低;当香菇粉的添加量为0．1％时,面条的烹调损失最低;色泽评分在添加量为0．5％时最高。综合来看：尽量保持较高的香菇粉添加量对体现香菇挂面的功效有利,因此,香菇粉的适宜添加量在1．3％～1．7％。     

政府规制失灵的激励机制——基于郭京毅案的思考

随着现实问题的日益突出,政府规制已然成为学术界讨论的热点问题。基于政府规制理论框架,从信息收集、规制立法和行政裁决三个环节,全面审视郭京毅案中政府规制扭曲全过程,并在此基础上,探析政府规制失灵的内外部双重激励机制。     

Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry

International Entrepreneurship and Management Journal - With a surge in communication channels increasing the complexity of today’s media landscape, companies face new challenges concerning...