The present and future use of ‘land’ below ground

The world's subsurface space, including Britain's, is already used in a variety of ways, ranging from occupancy to disposal and the bulk storage of materials and fuels. In the future it is likely that it will be put to further use in response to trends in technology, resource supply and demand, socioeconomics and geopolitics. Here the present and future uses of underground space, and the potential planning and social issues affecting its development, are reviewed. Future uses are likely to be in the area of increasing occupancy (both commercial and residential), the secure storage of documents and data, the storage of carbon dioxide for carbon abatement, natural gas, compressed air stores of energy from traditional and renewable sources, the use of underground heat in buildings and the proposed deep geological disposal of radioactive waste. The article will also explore pressure points and challenges. These will include the regulation of multiple uses of subsurface storage space and, for projects of national importance including natural gas and radioactive waste storage, legislation to lessen the effect of local opposition relative to the ‘national need’. This article does not discuss future mining, hydrocarbon extraction, or water resources.     

Cost structure and technological change of local public transport: the Kaohsiung City Bus case

This study has developed a translog cost function for the Kaohsiung City Bus (KCB) to analyse its cost structure and economic characteristics, based on monthly data over the time period from January 1996 to December 2000. The empirical results reveal that economies of density in the provision of bus services in Kaohsiung do prevail. The estimated marginal cost, which is less than the average cost but greater than the current bus fare, indicates that the subsidy is necessary. Due to the existence of returns to density (RTD), the KCB could obtain cost-saving benefits by extending its output scale. The KCB production technology is also not neutral. The effects of technological change on the KCB costs suggest that over the period 1996–2000 technological progress did lead to cost saving; the pure productivity growth rate increased from 0.45% in 1998 to 3% in 2000.     

Travelling to the Ancestral Homelands: The Aspirations and Experiences of a UK Caribbean Community

This paper is based on an ethnographic study of the Caribbean community of Moss Side, Manchester (UK). Its aim is to reveal, interpret and analyse the personal meanings which members of the community attach to visiting the ancestral homeland in the Caribbean. This form of travel is defined in terms of 'ethnic reunion', which involves travelling for the purpose of visiting friends and relatives and/or searching for one's cultural roots. The study, which is based on an interpretive analysis of a range of ethnographic material, initially examines the reasons why first- and second-generation Caribbeans wish to participate in the 'homeland experience', and then illustrates ways in which they reconstruct an identity of themselves through their travel perceptions and experiences. The latter part of the paper discusses how people's travel encounters serve to illustrate how ethnic differences and boundaries between groups are constructed and/or reconstructed. It is argued that established perspectives of tourism motivation and behaviour do not fully account for the role of ethnicity as a significant variable in influencing specific forms of travel. The conclusion asserts that ethnic reunion should be conceptually viewed as a distinct form of 'travel', socioculturally dissimilar to conventional forms of 'tourism'.     

Virtual Product Placement as a New Approach to Measure Effectiveness of Placements

Product placement is a fast growing multi-billion dollar industry, yet measures of its effectiveness, which influence the critical area of pricing, have been problematic. Past attempts to measure the effect of a placement and, therefore, provide a basis for pricing of placements, have been confounded by the effect on consumers of multiple prior exposures of a brand name in all marketing communications. Virtual product placement offers certain advantages: as a tool to measure the effectiveness of product placements; as assistance with the problem in the lack of audience selectivity in traditional product placement; as a testing of different audiences for brands; and in addressing a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands.     

Consumers' perceptions and awareness of safe food preparation practices at homes in Trinidad,West Indies

The objectives were to evaluate consumer perception and awareness of safe food preparation practices at homes. A questionnaire was self‐administered to 124 consumers who were primarily responsible for preparation of foods and owned a refrigerator at home. Data were analysed by frequencies and chi‐square. Most (97.6%) consumers considered safe food practices as ‘very important’. Few (8.9%) related Hazard Analysis and Critical Control Point to safe food preparation practices. Microbiological hazard was ranked as a most serious threat to food safety (80.5%). Salmonella was most well known (79.8%). Diarrhoea (23.7%) was a common symptom of food‐borne illness. More than 50% would ‘always’ check for expiry dates on labels, seals and would never purchase swollen cans. Only 48.4% consumers used separate cutting boards for meats and vegetables ‘always’. Some (6.5%) felt it was appropriate to give unfit food to someone else. The study identified critical points in safe food preparation practices for effective public health education.